Axonet’s Patrick Raycroft: RMN Aggregation Democratizes Access To Retail Media

CANNES, France — With 250 retail media networks now competing for advertiser budgets, the math of direct relationships is breaking down. Brands and agencies have fixed time, fixed resources, and fixed capacity for RMN partnerships. And that means spending tends to consolidate at the top and the long tail goes unfunded. “The brands and agencies […]

Last updated Sep 13, 2026 by ATDb automated enrichment