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Campaign Trail: Cheez-It convenes Couch Committee for college football

Campaign Trail: Cheez-It convenes Couch Committee for college football

The Mars-owned snack brand, in collaboration with BBDO New York, introduced a crew of armchair analysts to debate the sport’s hot topics.

Last updated Sep 11, 2026 by ATDb automated enrichment

Source
Marketing Dive
Published
Sep 11, 2026
Topic
BBDO New York
Mentions
1