FAST Channels Could Prove Their Value If Platforms Would Quit Hiding Their Data

At a recent industry event, an executive described a meeting with a major distribution platform. The platform had agreed to share audience data. When the meeting finally happened, they arrived with a printout. They wouldn’t let anyone keep it.  That anecdote captures something important about the current moment in free ad-supported TV (FAST): the gap […] The post FAST Channels Could Prove Their Value If Platforms Would Quit Hiding Their Data appeared first on AdExchanger.

Last updated Sep 11, 2026 by ATDb automated enrichment