The Ad Spend Outlook Is Looking Up; Google Brings AI To MMM

Ad-ding Up The Earth will keep turning on its axis, The Simpsons will keep putting out new episodes and advertisers will keep on spending. These are all immutable truths. On Thursday, the IAB released an update to its yearly outlook, forecasting 12.3% growth in ad spend this year. Back in January, it predicted only 9.5% […] The post The Ad Spend Outlook Is Looking Up; Google Brings AI To MMM appeared first on AdExchanger.

Last updated Sep 11, 2026 by ATDb automated enrichment