What An Outdoor Retailer Learned By Replacing Pricey SaaS With A Newcomer

I find it useful on occasion to interview people who are marketing-adjacent, and thus possess a different and perhaps more highly clarified perspective on the tools we use for data-driven online advertising. These are the supply-chain managers, data scientists, merchandisers, finance analysts and others who must either appraise the CMO’s performance or are an internal […] The post What An Outdoor Retailer Learned By Replacing Pricey SaaS With A Newcomer appeared first on AdExchanger.