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Daily Mail Launches Unit to Push Social Video to 33% of Direct Ad Revenue by 2027

Daily Mail Launches Unit to Push Social Video to 33% of Direct Ad Revenue by 2027

Articleadweek.com

The tabloid expects revenue from social video to make up more than a third of its direct advertising business by 2027, up from 20% today.

Last updated Sep 10, 2026 by ATDb automated enrichment

Source
Adweek
Published
Sep 10, 2026
Topic
Daily Mail
Mentions
1