IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth, as Strong First Half Lifts Expectations

New York, NY – September 10, 2026 – Interactive Advertising Bureau (IAB), the leading trade organization for the digital advertising ecosystem, today released its 2026 Outlook Study: September Update, raising its full-year U.S. ad spend growth forecast to 12.3%, up 2.8 percentage points from its January projection of 9.5%. Based on insights from more than 200 … Continued The post IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth, as Strong First Half Lifts Expectations appeared first on IAB.

Last updated Sep 10, 2026 by ATDb automated enrichment