Consumers Want AI Shopping Recommendations to Include Trusted Creator Perspectives, According to IAB

Global study finds 56% of consumers prefer AI-generated shopping recommendations that incorporate creator perspectives, with Gen Z and Millennials leading the shift Artificial intelligence is becoming an everyday shopping companion, helping consumers research products, compare options and make decisions. But as AI plays a larger role in product discovery, with nearly three-quarters (72%) of consumers […]

Last updated Sep 10, 2026 by ATDb automated enrichment