Agencies And Tech Providers Sitting In A Tree; Closing Time For The Open Web?

Let’s Make A Deal When marketers select an agency to work with, there’s a chance they’re also selecting a tech provider – they just might not realize it. Many media accounts are tied to specific tech commitments, but the latter isn’t always communicated directly to marketers. It’s a “dirty little secret” in the ad industry, […] The post Agencies And Tech Providers Sitting In A Tree; Closing Time For The Open Web? appeared first on AdExchanger.