Healthcare Marketers Seek to Close the Loop from Ad Impressions to Patient Outcomes

CANNES, France – Healthcare marketers have been promising to “close the loop” between advertising and patient outcomes for years. Unfortunately, that loop has often resembled a circle drawn by someone riding in the back of an ambulance. Connecting an ad impression to a real health outcome is unusually difficult. Patient journeys are complicated, medical data […]

Last updated Sep 9, 2026 by ATDb automated enrichment