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Sprouts’ Achilles’ heel is affordability. Can its new loyalty program mend that?

Sprouts’ Achilles’ heel is affordability. Can its new loyalty program mend that?

The specialty grocer is looking to its newly launched Sprouts Rewards to improve its value messaging, but sources say the payoff may take a while.

Last updated Apr 29, 2026 by ATDb automated enrichment

Source
Grocery Dive
Published
Apr 29, 2026
Topic
Sprouts
Mentions
1