News
16,342 articles covering the AdTech ecosystem
Motel wins Riviera Travel creative account
Motel will be responsible for a new global platform positioning and campaign.
System1 rejects Brave Bison’s £43.1m acquisition bid
Board believes figures ‘undervalues’ System1 and its prospects.
Fold7Design appoints Matt Hennell as managing director
Hennell joins from Uncommon Creative Studio.
Is humour ‘back in all its forms’?
Campaign asks creative leaders whether humour is back, following comments made by the Cannes Lions film jury president.
“Big Tech is Everywhere, and Everywhere is Nowhere”
European broadcasters absolutely can compete with the tech giants says Dirk von Borstel, Managing Director at Virtual Minds, but it’s important they choose the right battleground. If they try to compete on Silicon Valley’s home turf — for example in terms of money, unique users, or the way media is measured — they’ll be fighting Read More
Locala Launches the 2026 Retail Insights Barometer: “New Retail at a Crossroads”
Locala, an advertising platform specialising in geolocation, presented the sixth edition of its "Retail Insights" report at the Cannes Lions festival. This new edition provides an overview of retail trends in France and internationally and analyses the profound changes reshaping [...] The post Locala Launches the 2026 Retail Insights Barometer: “New Retail at a Crossroads” appeared first on ExchangeWire.com.
Back Market - Swear on Our Mom’s Life - 40s
‘Love Island’ keeps winning the attention economy
The U.S. version of the U.K. dating competition show continues to draw strong nightly audiences.
Back Market founder swears, on his mom’s life, its products are top quality
Thibaud Hug de Larauze will give his mother’s entire life to you if the brand breaks its promise.
America’s Hottest Brands 2026
America’s Hottest Brands highlights 20 names in the spotlight and how they're connecting with fans.
Heart-to-wallet: Bridging the perception-to-purchase gap
Here’s why full-funnel measurement is key to linking sentiment and sales.
The Knicks’ championship run became a massive marketing moment
After a 53-year championship drought, the team of destiny gave a whole city a reason to celebrate alongside brands.
IShowSpeed keeps racking up marketing Ws in the chat
The streamer has amassed more than 150 million followers and counts Expedia as a partner.
Why consumers—and brands—can’t get enough of Bad Bunny
Brands, including Calvin Klein, Adidas and Zara, have been eager to tap into Bad Bunny’s aura.
America’s Hottest Brands 2026 is here—what’s coming this week
This week, Ad Age highlights 20 brands, people and platforms that are having a moment.
Arrowhead Mountain Spring Water - Trendy - 15s
A truck on Marketplace changes a teen’s summer in Facebook’s new spot
The Droga5 campaign, including shorter social spots, shows how Meta’s products lead to connections beyond the app.
Liquid I.V. Weaves Spider-Man Into Its Growing Entertainment Strategy
The Unilever brand’s Spider-Man: Brand New Day partnership combines film, TV, retail, and experiential.
Is Open Semantic Interchange your data silo cure?
Breaking down marketing database silos requires more than APIs. Here is how the Open Semantic Interchange standardizes metadata. The post Is Open Semantic Interchange your data silo cure? appeared first on MarTech.
Why CIPA is changing the conversation around digital tracking
CIPA is prompting companies to rethink tracking, consent, and data collection. Here's what marketers need to know and how to respond. The post Why CIPA is changing the conversation around digital tracking appeared first on MarTech.
Transactional, triggered, and promotional emails: What’s the difference?
These three email types may look similar, but they serve different purposes, follow different rules, and drive revenue in different ways. The post Transactional, triggered, and promotional emails: What’s the difference? appeared first on MarTech.
5 questions to ask AI vendors before you buy anything
Cut through AI hype by evaluating business value, data policies, customer proof, and implementation before you invest. The post 5 questions to ask AI vendors before you buy anything appeared first on MarTech.
The Open Web Is Shifting From An Audience Economy To A Context Economy
The open web is moving beyond identity-based systems built around audience data to context systems that understand who a person is, where they are, what surrounds them and what’s happening right now. We already know what this next stage of open web ad tech will look like. At my daughter’s recent dance studio gala, a […] The post The Open Web Is Shifting From An Audience Economy To A Context Economy appeared first on AdExchanger.
Fastmail Launches EU-Hosted Email Infrastructure, Giving Customers Control Over Where Their Data Lives
Amsterdam data centre brings EU hosting to customers seeking simpler compliance and faster service Fastmail, the leading independent email provider, has announced the launch of a dedicated European data centre in Amsterdam, giving customers the option to have the primary copy of their data stored within the European Union. Available from August, the new European […]