News
20,124 articles covering the AdTech ecosystem
JCPenney’s ‘Other September Issue’ Stars Real Teachers, Not Models
JCPenney is marking September fashion with "The Other September Issue," featuring real teachers as models.
How Reuters’ dynamic paywall is boosting subscriptions and ads
Reuters’ dynamic paywall is helping the publisher grow subscriptions while strengthening (rather than cannibalizing) its ads business.
IAB Creator Upfront: Why a half-built infrastructure is holding back CFO buy-in
IAB's inaugural Creatorfronts sought to smooth-over some creator economy bumps to help get more CFOs on board.
‘It’s hard to be a $7 billion company’: The investment banker’s diagnosis for ad tech’s public woes
Public ad tech is disappearing and an investment banker just explained why.
Perplexity is betting big on creators
AI companies face a tricky sell: to convince creators to advocate for a technology that many fear could threaten livelihoods.
Future of TV Briefing: Every major streaming subscription price increase since 2019
This week’s Future of TV Briefing features charts breaking down every monthly subscription price change since 2019 across ad-free and ad-supported tiers for nine major streaming services.
Sports Betting Finally Goes Too Far; AI Splits The Digital News Market In Two
A Risky Bet Irony is officially dead. The five largest US professional sports leagues are asking the government to crack down on sports bettors who harass players, team personnel and their families, ESPN reports. The NFL, NBA, MLB, NHL, MLS and the unions representing their players sent a letter to regulators in 35 states and […] The post Sports Betting Finally Goes Too Far; AI Splits The Digital News Market In Two appeared first on AdExchanger.
Retail Media’s Expansion Beyond the Aisle is Forcing Marketers to Rethink the Entire Funnel
A year ago, retail media meant building e-commerce platforms and optimizing sponsored product listings. Today, the category has sprawled into connected TV, offsite partnerships, and even live sports apps – anywhere a retailer’s first-party data can follow a consumer. Dick’s Sporting Goods, for instance, now reaches families through its app while they watch their kids […]
Dick’s, CVS and Fluent Find Commerce Media’s Next Growth Spurts
CANNES, France – Commerce media has reached the awkward stage of its development when simply showing up with shopper data no longer counts as a personality. During a panel at the Cannes Lions International Festival of Creativity, executives from Dick’s Sporting Goods, CVS Media Exchange and Fluent said the next phase will require retail media […]
Playing It Safe May be a Brand’s Riskiest Move: Amazon’s Lauren Anderson
CANNES, France — Advertisers searching for the next great use of artificial intelligence might want to put down the efficiency spreadsheet for a moment. For Lauren Anderson, U.S. head of Amazon Ads Brand Innovation Lab, AI is not merely a tool for making ads faster or cheaper. It can help creative teams build customer experiences […]
Video Podcasts Open New Doors for Advertisers: Omnicom Media’s Maureen Bosetti
CANNES, France – Podcasts were once the place where two people could talk into microphones for three hours and confidently assume nobody needed to see what they were wearing. That era is ending. Podcasts are rapidly becoming a video medium, giving advertisers new ways to combine the intimacy of host-driven audio with the visual impact […]
JustWatch launching streaming service
The JustWatch Group, operator of an online streaming guide, has announced the upcoming launch of JustWatch TV, a new streaming service available directly inside the JustWatch apps and website. The news was announced at the Toronto International Film Festival’s new content marketplace, TIFF: The Market. Launching in October across the the UK, Ireland, US, the […]
Report: Streaming, AI to boost global M&E revenues
The global media and entertainment industry is entering a new phase of consolidation and expansion, with SVoD establishing itself as the primary engine of growth. According to the latest Media & Entertainment Report published by the Mediobanca Research Area, aggregate turnover for the top 25 private international operators reached €362.8 billion in 2025—a 2.8 per […]
Steven Bartlett’s next venture is a $400 million plan to invest in creator businesses
When Steven Bartlett landed an eight-figure investment last year, his backers valued his company at $425 million. That price tag makes Bartlett's Diary of a CEO one of the most lucrative podcasts in its field, and the business creator is now looking to pay it forward. Alongside billionaire Jamie Salter, Bartlett is launching OBSN, a venture that will look to invest $400 million in creator-led companies. OBSN (pronounced like "obsession") will leverage the expertise of its two leaders. Since establishing himself as a creator to watch, Bartlett has spent his time establishing new creator economy businesses while also backing other notable podcasters, including Maggie Sellers Reum of Hot Smart Rich fame. Salter, meanwhile, is the founder of Authentic Brands, which has helped brands like Reebok scale up while also reimagining the IP of celebrities like Elvis Presley and Marilyn Monroe. Visit Tubefilter for more great stories.
Watchdogs, Experts: Algorithmic Recommendations Protected By First Amendment
"The First Amendment protects judgments about both what to say and how to say it, including whether individual messages fit together in a specific compilation," the dean of UC Berkeley Law and other professors argue to the 9th Circuit Court of Appeals.
Meta Launches Creator Marketing Hub, Live Video Ads
Meta is investing further in creator marketing and live streaming. As part of IAB's newfound global creator week, the tech giant announced the launch of its Creator Marketing Hub, as well as the rollout of live video ads on Instagram.
Pinterest, Nvidia Partner To Boost AI Shopping, Search Offerings
Pinterest has announced a partnership with GPU-manufacturer Nvidia, which will power a new layer of AI in an effort to expand the social discovery platform's automated shopping offerings.
Havas Play Taps iion for New Playable Advertising Offering Across ANZ & APAC
Havas Play, Havas' culture-first agency network specialising in sport, entertainment, gaming, and fandom, has partnered with gaming advertising platform iion to give brands across ANZ and APAC a faster way to create and deploy interactive, playable advertising across gaming, digital, [...] The post Havas Play Taps iion for New Playable Advertising Offering Across ANZ & APAC appeared first on ExchangeWire.com.
What’s next for ‘Taskmaster’ after getting big on YouTube? A charity stream with creators.
Before Taskmaster episodes arrived on YouTube, few Americans were familiar with the British panel show. After producer Avalon started sharing entire Taskmaster seasons online for free, the show's popularity exploded. Now, Taskmaster is capitalizing on the success of its internet-age distribution strategy. To raise money for the Great Ormond Street Hospital (GOSH), the stars of Taskmaster took to Twitch, where they invited some well-known creators to play a special version of their game. In place of typical host Greg Davies, comedian Jake Bhardwaj took over as Taskmaster's host for its Twitch debut. Visit Tubefilter for more great stories.
Not feeling confident on your stream? Twitch’s AI assistant will coach you up.
A new virtual coach is roaming the proverbial sidelines on Twitch. The Amazon-owned hub has utilized generative AI to build Stream Coach, a virtual assistant that offers personalized advice for live broadcasters. Users who have access to Stream Coach will receive feedback whenever they end a live Twitch session. The insights will be delivered through the platform's Creator Dashboard. Stream Coach emails will also summarize the bot's suggestions. "Stream Coach is a feature in the Creator Dashboard that gives you personalized feedback after every stream based on your broadcast," reads a Twitch help page.e Visit Tubefilter for more great stories.
Meta launches Meta One for Business add-on packages
The company’s latest subscription bundles offer paid users access to artificial intelligence-powered tools and advanced custom insights.
Meta announces Edits Plus paid subscription tier
The video editing app will offer additional features as part of a Meta One Business bundle or as a separate package.
Meta adds more creator partnership tools
The company’s refreshed Creator Marketing hub will offer expanded access to additional discovery and outreach features to facilitate promotions.
Snapchat report highlights users’ political engagement
The platform study, released ahead of the U.S. midterms in November, found that nearly 80% of Snapchatters plan to vote.