Playing It Safe May be a Brand’s Riskiest Move: Amazon’s Lauren Anderson

CANNES, France — Advertisers searching for the next great use of artificial intelligence might want to put down the efficiency spreadsheet for a moment. For Lauren Anderson, U.S. head of Amazon Ads Brand Innovation Lab, AI is not merely a tool for making ads faster or cheaper. It can help creative teams build customer experiences […]

Last updated Sep 16, 2026 by ATDb automated enrichment