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Why CIPA is changing the conversation around digital tracking

CIPA is prompting companies to rethink tracking, consent, and data collection. Here's what marketers need to know and how to respond. The post Why CIPA is changing the conversation around digital tracking appeared first on MarTech.

Transactional, triggered, and promotional emails: What’s the difference?

These three email types may look similar, but they serve different purposes, follow different rules, and drive revenue in different ways. The post Transactional, triggered, and promotional emails: What’s the difference? appeared first on MarTech.

5 questions to ask AI vendors before you buy anything

Cut through AI hype by evaluating business value, data policies, customer proof, and implementation before you invest. The post 5 questions to ask AI vendors before you buy anything appeared first on MarTech.

The Open Web Is Shifting From An Audience Economy To A Context Economy

The open web is moving beyond identity-based systems built around audience data to context systems that understand who a person is, where they are, what surrounds them and what’s happening right now. We already know what this next stage of open web ad tech will look like. At my daughter’s recent dance studio gala, a […] The post The Open Web Is Shifting From An Audience Economy To A Context Economy appeared first on AdExchanger.

Fastmail Launches EU-Hosted Email Infrastructure, Giving Customers Control Over Where Their Data Lives

Amsterdam data centre brings EU hosting to customers seeking simpler compliance and faster service Fastmail, the leading independent email provider, has announced the launch of a dedicated European data centre in Amsterdam, giving customers the option to have the primary copy of their data stored within the European Union. Available from August, the new European […]

Brand Engagement Network Expands Cataneo into U.S. Market Following Acquisition

New York City becomes commercial headquarters for U.S. expansion as industry veterans join to scale Cataneo’s global media technology platform Brand Engagement Network, Inc., an enterprise AI technology company, announced the launch of Cataneo’s U.S. market expansion following BEN’s successful acquisition of Cataneo GmbH, marking the next phase of the Company’s strategy to scale Cataneo’s […]

WTWH Media Rebrands as Arrowfly, Unifying 40+ Brands Under a New Identity Built for the Future of B2B

WTWH Media (“WTWH”), an award-winning B2B media and marketing company, announced it has rebranded as Arrowfly. WTWH Media (“WTWH”), an award-winning B2B media and marketing company, announced it has rebranded as Arrowfly. The new name and identity reflect the company’s transformation from a specialized trade publisher into an omnichannel B2B media, events, and marketing company […]

AI Search Reshapes How Australians Discover Brands, iSOFT and Somantra Team Up to Help Enterprises Own Their AI Presence

Partnership brings Answer Engine Optimisation (AEO) capability to iSOFT’s enterprise clients across banking, healthcare, government and education. The way Australians find and evaluate brands is changing faster than most enterprises have accounted for. A growing share of purchase and service decisions do not begin with a Google search, but instead with a question typed into […]

In customer service, third-party gen AI tools are beating brand chatbots

While use of third-party generative AI tools has doubled in the past year, company-provided chatbot usage hasn’t statistically increased since 2022.

Measurement investments haven’t simplified advertising decisions: report

Despite a wider set of tools available to the marketing industry, many still struggle to leverage insights to influence budgetary decisions.

Only 28% Of Americans Trust AI Search – And That Gap Is Your SEO Opening via @sejournal, @gregjarboe

Want to win the AI citation game? Build for the click-through moment, not just the citation. Here's where to start. The post Only 28% Of Americans Trust AI Search – And That Gap Is Your SEO Opening appeared first on Search Engine Journal.

Streaming’s Declining CPMs are Putting Content Investment Under Pressure

“It’s no secret that we’ve seen declining CPMs for streaming inventory,” says Greg Bel, VP of Global Revenue & Partnerships at Publica by IAS. But streaming content is very expensive to produce, so it’s very important that CTV publishers are able to get a good return in terms of ad revenue, or else they won’t Read More

xpln.ai Appoints Conor McHale as UK Sales Director to Drive Market Growth

Following the late 2025 launch of its London office led by managing director Dominic Di Talamo, attention measurement and optimisation specialist xpln.ai is accelerating its British market footprint with the strategic appointment of Conor McHale as UK sales director.  Conor McHale, [...] The post xpln.ai Appoints Conor McHale as UK Sales Director to Drive Market Growth appeared first on ExchangeWire.com.

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The new era of food recalls: Smarter, faster, more precise

More recalls, less risk: Why precision traceability is reshaping food safety.

AI in grocery retail: Adoption is easy. Trust is hard.

Approximately 93% of grocers are already experimenting with AI—but trust, not technology, is what's driving adoption.

How a NYC chef turned a takeout window into a national subscription brand with 10,000 orders a month

A successful bone broth brand went from five NYC storefronts to one window, but the business has never been hotter. Read the full story.

After the click: Turning AI-referred shoppers into loyal customers

AI that truly assists creates loyalty. Without it, stores are discovered but quickly forgotten.

Private label: Not just a price driven choice anymore

Private labels are no longer just about price. Discover what's changed.

AI Agent Standards: What Do We Need To Know? via @sejournal, @chrisgreenseo

Overwhelmed by agentic web acronyms? Map each protocol to the problem it solves before deciding which ones deserve your attention. The post AI Agent Standards: What Do We Need To Know? appeared first on Search Engine Journal.

Yahoo Broadens LiveRamp Integration for Authenticated Targeting in Canada & Europe

Yahoo have announced an expansion of its partnership with LiveRamp, enabling advertisers in Canada and Europe to use LiveRamp’s Authenticated Traffic Solution (ATS) to reach audiences across Yahoo’s owned and operated inventory, including Yahoo Mail, Yahoo News, Yahoo Finance, and [...] The post Yahoo Broadens LiveRamp Integration for Authenticated Targeting in Canada & Europe appeared first on ExchangeWire.com.

Marketers have luxury all wrong—it was never about the price tag

Luxury brands lose their edge when they chase endless content and fleeting relevance.

10 key agency and marketing job moves to know about

Here are the executive moves you need to know this week.

How media buyers can stay relevant as AI agents automate buying

Media experts explain how buyers can maintain their relevance as the practice shifts toward agentic AI.