Steven Bartlett’s next venture is a $400 million plan to invest in creator businesses

When Steven Bartlett landed an eight-figure investment last year, his backers valued his company at $425 million. That price tag makes Bartlett's Diary of a CEO one of the most lucrative podcasts in its field, and the business creator is now looking to pay it forward. Alongside billionaire Jamie Salter, Bartlett is launching OBSN, a venture that will look to invest $400 million in creator-led companies. OBSN (pronounced like "obsession") will leverage the expertise of its two leaders. Since establishing himself as a creator to watch, Bartlett has spent his time establishing new creator economy businesses while also backing other notable podcasters, including Maggie Sellers Reum of Hot Smart Rich fame. Salter, meanwhile, is the founder of Authentic Brands, which has helped brands like Reebok scale up while also reimagining the IP of celebrities like Elvis Presley and Marilyn Monroe. Visit Tubefilter for more great stories.

Last updated Sep 16, 2026 by ATDb automated enrichment