Retail Media’s Expansion Beyond the Aisle is Forcing Marketers to Rethink the Entire Funnel

A year ago, retail media meant building e-commerce platforms and optimizing sponsored product listings. Today, the category has sprawled into connected TV, offsite partnerships, and even live sports apps – anywhere a retailer’s first-party data can follow a consumer. Dick’s Sporting Goods, for instance, now reaches families through its app while they watch their kids […]

Last updated Sep 16, 2026 by ATDb automated enrichment