News
20,124 articles covering the AdTech ecosystem
The Ad Tech Toll Road
Shirley Marschall took a road trip around Europe, and the experience got her thinking about ad tech tolls... The post The Ad Tech Toll Road appeared first on ExchangeWire.com.
AI has entered the production brief—now what?
The most successful productions aren’t the ones chasing AI for its own sake but using it to solve a practical problem.
Fourth quarter 2026 media buying trends—where brands plan to spend more and less
Brands have several considerations, including the holidays and U.S. midterm elections, as they develop their fourth-quarter investment strategies.
How Coterie is scaling without sacrificing what made it successful
Coterie has surpassed $200 million in annual sales while taking a deliberately selective approach to growth, Lindsey Kling, senior VP of brand marketing, partnerships and business development, shares on the Marketer's Brief podcast.
How small agencies can build the right client rosters
Industry experts including indie shop principals discuss staffing considerations, portfolio diversity and why landing your second major client can be even harder than your first.
At Brandweek, Spotify’s Creative Lab Chief Lobbies for Sounds Over Screens
Kay Hsu argued that as formats blur into one another, audio can be the common denominator.
With Engagement Party, CNN Leans Into Culture and Creators
At Brandweek, podcast cohosts Audie Cornish and Ari Shapiro argued that cultural coverage generates the trust hard news relies on.
Sam Altman Says AI Accidents Are ‘Regrettably’ Unavoidable
The OpenAI CEO says the industry needs to learn from failures as increasingly capable models take on more autonomous tasks
Big Brothers Big Sisters Pitches Bold New Initiative to Get Partners in the Game
The new 'Game On' initiative aims to get 500,000 young people in sports-centered mentoring by 2035
Bobbie Enlists Nara Smith for a Satirical Take on Parenting Pressure
Bobbie enlisted influencer Nara Smith to stress the point that some things, like baby formula, cannot be made from scratch.
Agentic AI Is No Longer the Future, It’s Now: Navigating the Shift Toward Agentic Media Buying
Agentic AI in media buying is no longer confined to pilot programs or roadmap slides. Autonomous systems are already executing real-time bidding decisions, shifting budget allocations mid-flight, and adjusting campaign parameters with little to no human sign-off at each step. For marketers and media buyers, the real challenge now is doing so responsibly and effectively […]
RSVPify Launches MCP and In-App AI Assistant to Ease Event Planning Friction and Drive Simplicity
New innovations introduce the RSVPify MCP for advanced AI tool integration and data connectivity, alongside the RSVPify Cue assistant, bringing effortless automation to event organizers. RSVPify, the event technology provider known for its user-driven innovation, announced the launch of two flagship artificial intelligence tools designed to simplify as many steps of the event management process […]
8×8 Names Fazpass 2026 CPaaS Partner of the Year as Six-Year Alliance Powers Authentication for 50+ Enterprises
Partnership delivers multi-channel authentication and omnichannel engagement to IKEA, inDrive, Fore Coffee, and leading Southeast Asian enterprises 8×8, Inc., a leading global business communications platform provider, has named Fazpass its 2026 Reseller Partner of the Year – CPaaS, recognizing a six-year collaboration that has brought WhatsApp-based authentication and omnichannel customer engagement to more than 50 […]
Momentus Technologies Launches MomentusMAX, an AI Platform Built for Venues, and Brings MAX for Sales to General Availability
New platform will house Momentus’s growing family of AI products; the latest release automates lead scoring, calendar decisions, and proposal building for venue sales teams. Momentus Technologies, the global leader in venue and event management, powering more than 4,000 venues worldwide, announced the general availability of MAX for Sales, an AI-native CRM supporting revenue orchestration […]
Lokalise Introduces Vantage, a Next Generation, No-Code Workspace for Localizing Marketing and Long-Form Content
Purpose-built for localizing campaigns and documents, embedded in the systems and tools marketing teams already use Lokalise, the AI-native localization platform, introduced Vantage, a next-generation, no-code workspace for localizing marketing and long-form content: campaigns, websites, creative assets, legal content, and support materials. Vantage becomes available to customers at the end of September 2026. Since 2017, […]
Wurl Launches Content Intelligence Platform to Scale Advanced Targeting Across Streaming TV
New offering gives DSPs a direct path to premium, contextually enriched CTV inventory Wurl, a leader in the streaming TV industry, announced the launch of its Content Intelligence Platform, a new enrichment enablement solution designed to help demand-side platforms (DSPs) scale advanced targeting across connected TV (CTV). The offering creates a direct connection between streaming […]
SupportNinja Launches MomentumLabs to Transform CX From the Inside
New embedded AI-powered CX transformation practice combines technology-enabled solutions, hands-on execution, and strategic advising to help companies move from reactive CX to proactive improvement SupportNinja, a leading strategic outsourcing partner, announced the launch of MomentumLabs, its embedded AI-powered CX transformation practice designed to help companies move beyond running day-to-day CX to continuously improving it. Working […]
Medallia Named the Only Leader in Newest Customer Feedback Management and Analytics Evaluation
Independent industry analyst evaluation recognizes Medallia’s ambitious roadmap for investments in an AI-native platform as the company defines the next era of experience management Medallia, Inc., the leading AI-driven platform for experience transformation, announced it has been named the only Leader by Forrester in The Forrester Wave™: Customer Feedback Management and Analytics Solutions, Q3 2026. […]
Announcing Koa: Salesforce’s First CRM Reasoning Model, Built on NVIDIA Nemotron
Koa is trained with 27 years of Salesforce CRM intelligence to enable agents to reason through the complex, multi-step tasks required for enterprise work The collaboration also brings NVIDIA open models and accelerated computing into Missionforce, giving government and regulated organizations control over their model, data, and deployment environment Salesforce and NVIDIA announced Koa, Salesforce’s first […]
ChatOn Introduces Fact-Checking Feature to Help Users Verify News and AI Responses
ChatOn has released an advanced fact-checking feature designed to help users identify misleading information and AI hallucinations. ChatOn, one of the most popular AI chatbots with 100 million downloads, has released a feature that allows users to quickly verify information and news stories. The feature detects false or misleading claims by comparing them against reliable […]
Digest: AI Strengthens Big Tech’s Hold on Ad Growth; China Pulls Ahead of US in Consumer AI Adoption
In today’s MadTech Daily, we discuss AI strengthening Big Tech’s hold on ad growth, China pulling ahead of the US in consumer AI adoption, and Amazon hitting the USD$1bn (£750m) sales milestone in India. The post Digest: AI Strengthens Big Tech’s Hold on Ad Growth; China Pulls Ahead of US in Consumer AI Adoption appeared first on ExchangeWire.com.
Top 5 Branded Videos of the Week: Goth, jock, nerd
Welcome to our rundown of the most-watched branded YouTube videos of the week. We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking. And – as the name […] Visit Tubefilter for more great stories.
Creator Sports Network Is On A Mission To Help Brands Reach Younger Viewers
Creator Sports Network is trying to monetize the ad industry’s two biggest buzzwords: creators and sports. Creator Sports Network, which launched in 2023, helps influencers livestream sports events on their social media pages. The platform doesn’t livestream the actual sports games; it acquires sports airing rights and shares them with influencers, who then stream the […] The post Creator Sports Network Is On A Mission To Help Brands Reach Younger Viewers appeared first on AdExchanger.
Information Quality Is What Wins In The AI Era
Blocking bots might feel like the only leverage publishers have left. But keeping them out by default is a bit like unplugging the phone when your customers are trying to reach you, says Tim Frank, corporate VP for monetization, commerce and the AI economy at Microsoft, on this week’s episode of AdExchanger Talks. “A lot […] The post Information Quality Is What Wins In The AI Era appeared first on AdExchanger.