6,508 articles covering the AdTech ecosystem
Facts and figures behind the growing middle tier of creators who make less than macro creators, but convert more.
AI Platforms like ChatGPT and Perplexity are reshaping how customers discover products online.
As the official beauty retail partner of the series, the beauty giant will appear on a dedicated Sephora-branded car.
Heluva Good! gets heluva weird; OpenAI isn't so sure about operating checkouts; and who AI fact checks the AI fact checker? The post A Third-Party Promo Gone Awry; OpenAI Has An App For That appeared first on AdExchanger.
Formidable Forms WordPress vulnerability enables unauthenticated attackers to pay a small amount and have a larger purchase marked as paid. The post Formidable Forms Flaw Lets Attackers Pay Less For Expensive Purchases appeared first on Search Engine Journal.
The campaign, which shows a robot employee short circuiting over a sip of Zevia, follows the brand skewering Coke’s AI-generated holiday marketing.
Disney continues its live-event and Oscars success with a marketplace fueled by strong demand.
Middle East unrest dominated the news cycle.
Viant reported its Q4 and full-year 2025 earnings on Wednesday evening, and investors appeared pleased. Net income last year was $24.1 million, almost double the total in 2024. Full-year 2025 revenue, meanwhile, grew by 22% to $110 million. CEO Tim Vanderhook told investors that revenue would have grown 28% without the affect of the prior […] The post Viant Had A Good Q4, But Still Needs To Punch Up At Bigger Platforms appeared first on AdExchanger.
Repositioning a legacy category by eliminating barriers to entry.
The media group also elevated Amber Estabrook to the role of chief business officer of prestige revenue and partnerships.
The retailer declared an “impasse” in the bargaining process, which allows it to unilaterally make changes. The REI Union says the move was illegal.
The home improvement retailer gets about a million questions a month between Mylow and Mylow Companion, with customer inquiries ranging in terms of expertise and needs.
An analysis of ChatGPT conversations found the default and premium models cite almost entirely different sources for the same queries. The post ChatGPT’s Default & Premium Models Search The Web Differently appeared first on Search Engine Journal.
A man breaks out of a gloomy gaming world in Isle of Any’s innovative spot directed by Oscar Hudson.
Coinbase's Oscars ad encourages people to break away from the financial systems they’ve always known.
The initiative that gives consumers detailed product information via QR codes is gearing up for a major shift in retail technology.
The Amazon-owned specialty grocer is taking its Daily Shop format across the Atlantic as part of its plan to open six locations across London.
The biggest risk isn’t falling behind on deployment — it’s deploying before the organization is ready, experts say.
Sharon Price John will retire from the role in June, and Chief Operations and Experience Officer Chris Hurt will step into the top spot.
The store openings, which span its namesake banner and DD’s Discounts, are part of the off-price retailer’s efforts to open 110 new locations this year.
The Western brand, which launched in 2023, is opening its first store outside the state with a location featuring a cocktail bar and hat customization in Nashville, Tennessee.