News
16,339 articles covering the AdTech ecosystem
Meta’s Slop Problem; What’s A Media Buyer To Do?
In AI We Trust … ? Early AI image generators drew consumer backlash for obvious mistakes, such as spitting out garbled text or people with three nostrils. Turns out today’s AI creative products are not all passing the sniff test, either. Meta is drawing the ire of advertisers for pushing AI tools despite their clear […] The post Meta’s Slop Problem; What’s A Media Buyer To Do? appeared first on AdExchanger.
Google’s Marvin Clarifies AI Search and Qualified Future Conversions via @sejournal, @brookeosmundson
Google's Ginny Marvin explains AI Search eligibility, Qualified Future Conversions, and Creator Partnerships, adding context to key Google Marketing Live announcements. The post Google’s Marvin Clarifies AI Search and Qualified Future Conversions appeared first on Search Engine Journal.
WPP plans to cut hundreds more jobs this year as its restructuring continues
Some employees were informed today of their roles being affected at WPP agencies including VML.
Lay's - The Most Epic Watch Party - 1m16s
Lay's The Invitation - 30s
Doritos F1 Crunch Prix - 1m
How PayPal Ads Proves Retail Media ROI With Cross-Merchant Data | Cannes 2026
Every retail media network claims its data is different. PayPal Ads actually has a structural reason to back that up. AdExchanger Editorial Director Sarah Sluis sat down with Mark Grether, SVP and GM of PayPal Ads, to talk about what it means to sit horizontally across 25 billion transactions, 400 million accounts, and 30 million […] The post How PayPal Ads Proves Retail Media ROI With Cross-Merchant Data | Cannes 2026 appeared first on AdExchanger.
StreamTV Denver 2026: Executive Insights Shaping Streaming
StreamTV Denver 2026: Executive Insights Shaping Streaming swheeler Mon, 07/13/2026 - 15:00
Why Membership Changes Retail Media: Sam’s Club Connect’s Harvey Ma
CANNES, France — Retail media companies spend a lot of time talking about transactions. Harvey Ma would rather talk about relationships. The vice president and general manager of Sam’s Club Connect used his appearance at the Cannes Lions International Festival of Creativity to explain why Sam’s Club’s retail media business recently rebranded from Sam’s Club […]
Checkout Is the New Click: Fluent’s PJ Triboletti on Why the POS Screen Is Commerce Media’s Next Frontier
CANNES, France – What’s the most valuable moment in retail? Increasingly, some think it’s the split second after they’ve decided to buy something and are standing at the register. That’s why some in commerce media are making the argument for embedding media directly into the point-of-sale experience, tied to loyalty data and capable of tracking […]
Men’s Wearhouse owner files for IPO, plots 500 new stores
Tailored Brands shuttered more than 400 locations in 2020 but is ready to replace them, starting with 20 this year and even more in 2027.
Rhett & Link’s Mythical Promotes Jacob Moncrief to President
Mythical, the entertainment company founded by top YouTube creators and talk-show hosts Rhett McLaughlin and Link Neal, promoted Jacob Moncrief to president, overseeing all aspects of the business. Moncrief, who most recently served as chief operating officer, will lead the Mythical business as the company continues to expand across content, commerce, partnerships and distribution. He […]
NowThis Hires Georgie Guinane as Head of L.A. Studio
NowThis, the digital-first and social news outlet that targets Gen Z audiences, has hired producer Georgie Guinane as head of studio, L.A. In the new role, Guinane will lead NowThis’ Los Angeles studio, in charge of the company’s slate of original digital series. She reports directly to editor in chief Michael Vito Valentino. Guinane joins […]
ChatGPT Access Tied To 9% Drop In Traditional Search via @sejournal, @MattGSouthern
A new research paper compares how often ChatGPT and Google send people to websites, and what wider ChatGPT access did to search. The post ChatGPT Access Tied To 9% Drop In Traditional Search appeared first on Search Engine Journal.
World Cup: 18 million watch England’s 2-1 victory against Norway
Viewing figures grow ahead of final on Sunday.
Back Market vouches for quality by 'swearing on our mum's life'
The campaign was created by Mother.
Havas chief: Agency sector is now ‘in a good place’ as perceptions have ‘flipped’
Yannick Bolloré said clients and investors have fresh appreciation for value of agencies, and he also discussed why his family has taken majority control of French agency group.
Watch the newest commercials from Domino’s, Whoop, Nike and more
Domino’s continues to hype its “Best Deal Ever” promotion.
The Trade Desk Taps Ex-Google and LinkedIn Ad Exec Penry Price for Board Appointment
Price's appointment comes after a string of board and C-suite departures at the adtech company.
MLS Is Ready for Its Through Pass From the World Cup
MLS CMO Radhika Duggal says the league is launching the largest coordinated marketing campaign in its history.
Northeast grocer taps into social media driven candy trend
DeCicco & Sons, which is making Swedish pick-and-mix candy available through a pilot with sweets maker CandyKing, says it is the first U.S. supermarket operator to embrace the concept.
Walmart inks nuclear energy deal to power Illinois warehouse
The deal marks Walmart’s first nuclear power purchase agreement and is “among the first of its kind between a large retailer and a nuclear energy facility in the United States.”
Retailers stock up ahead of expected tariff changes
Import volume at major ports is surging as companies look to avoid a new tranche of tariffs, per a report from the NRF and Hackett Associates.
M+C Saatchi NA launches entertainment arm as branded content booms
Jen Bacchus, a former WME executive, is leading the specialized offering that aims to help clients drive deeper cultural relevance.