ITV Reality reaching over 8m viewers per month

ITV reports that its reality content has generated over 450 million streams throughout 2026, fuelled by a strong performance from popular formats including Love Island, Big Brother and The Only Way Is Essex. Reaching over 8 million viewers per month, ITV Reality is now the second biggest genre on ITVX. Love Island continues to dominate […]

Last updated Sep 16, 2026 by ATDb automated enrichment