Closing The Gap Between The Brief And The Buy

The advertising market needs a more cohesive path from the campaign brief to the live buy. Answering a mobile RFP can take three to five days and require four teams across research, audience building, supply vetting and deal setup. Much of that time goes toward assembling evidence and moving information between functions rather than making […] The post Closing The Gap Between The Brief And The Buy appeared first on AdExchanger.

Last updated Sep 16, 2026 by ATDb automated enrichment