News

Our series of insights from this year’s Wires judges continues, with another dive into what the judges feel really defines award-winning work… The post The Wires 2026: What Are Our Judges Looking For? appeared first on ExchangeWire.com.

The AI-generated spot is meant to promote Ritual's new AI production studio, Ritual Labs.

Ad Age Executive Editor Judy Pollack reveals the trends, criteria and strategies behind this year’s winners—and what may define next year.

Purpose marketing expert Thomas Kolster scores ads from a breakfast cereal marketer, a candy brand, an environmental group, a jeans seller and more.

This week, we’ve got the exclusive on Carmichael Lynch’s new chief creative officer, plus the scoop on Publicis’ RTO changes.

This week’s crossword puzzle features co-branded initiatives, including campaigns, product launches and sponsorships.

Gap, Coinbase, Huggies, and more are behind the week's most notable ads.

The ad market had questions about 2026. Now, it has more.

If you want to know which way the wind is blowing in ad measurement, follow the people changing jobs. On Wednesday, marketing mix modeling (MMM) platform Mutinex announced that Mike Finnerty is leaving TransUnion to become its US president and lead the company’s expansion stateside. Finnerty spent more than four years as SVP of marketing […] The post MMM Platform Mutinex Brings On TransUnion’s Mike Finnerty To Head Its US Business appeared first on AdExchanger.

Flam, the deep-tech startup pioneering AI-native content, has announced the onboarding of Ben Feld, new Sales Lead in San Francisco. “Ben’s arrival marks a pivotal moment for Flam as we transition from building our deep-tech foundation to global enterprise scale,” said Shourya Agarwal, Founder and CEO of Flam. With 15 years of experience, Feld has […]

The industry leader evolves into the unified intelligence engine for brand visibility across modern search Semrush , the leading brand visibility platform, announced a brand transformation, marking its strategic evolution from a search toolset to a unified intelligence engine that drives brand visibility for businesses of all sizes. The refresh marks a pivotal moment in […]

Strategic partnerships with Anthropic, Cursor and LangChain expand PagerDuty ecosystem to more than 30 AI partners across 11 categories to power the future of AI-first operations PagerDuty, Inc. , a leader in AI-first operations management, announced the expansion of its AI integration ecosystem, marking a significant enhancement of its PagerDuty Advance agents and AI platform […]

Swayable CEO James Slezak joins the ARF’s distinguished body of industry leaders shaping the future of advertising and marketing research. Swayable, the causal AI platform used by the world’s top brands to measure the impact of their messaging, announced that CEO Dr. James Slezak has been appointed to the Advertising Research Foundation (ARF) Board of […]

Midaxo has been recognized as a Leader in the IDC MarketScape: Worldwide AI-Enabled Deal Management 2025 Vendor Assessment, highlighting the company’s platform for managing the full M&A lifecycle with AI-enabled insights. Midaxo, the M&A intelligence platform for corporate development and deal teams, has been named a Leader in the IDC MarketScape: Worldwide AI-Enabled Deal Management […]

Artificial intelligence and automation have changed the modern Martech ecosystem. It has changed how retailers plan, carry out, and judge their marketing efforts. In the last ten years, advanced marketing platforms have grown, allowing firms to automate complicated tasks that used to take a lot of time and effort. AI-powered technologies have made marketing operations […]

aiXplain Studio is the no-code platform for building production-grade AI agents, designed for speed, built for teams, and never without control. aiXplain introduces aiXplain Studio. A new way to build intelligent agents. built for speed, built for teams, and built for control. aiXplain announced aiXplain Studio, a no-code platform that moves AI agent development from a specialized […]

New integration enables real-time company data enrichment, AI lead qualification, and cross-border B2B intelligence directly inside Zoho CRM. Market Logic Network LLC announced the launch of a new business intelligence integration connecting Zoho CRM with the international company data platform OpenAPI. B2B teams can no longer afford to operate with incomplete data. Our systems provide […]

From the stage to the show floor, Pyler is making its mark at the AI industry’s most anticipated event of the year. Pyler is set to make a high-profile debut at NVIDIA GTC 2026 this March in San Jose. The video understanding specialist will showcase its technology through a technical talk, a poster reception, and a dedicated exhibition […]

The latest in ad tech…from Meta adding extra fees for advertisers in Europe, to UK ministers extending discussions on AI regulation. On today's MadTech Daily, we look at Ofcom taking action against social media platforms for their failure to protect [...] The post The Stack: Ad Prices Rise, Retail Dominates, and Moderation Falls Short  appeared first on ExchangeWire.com.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… It was neck and neck, but the votes are in and we have a winner! Guess even robots deserve a safe space to process all that data. And hey, it can’t hurt to be polite. 🤖 A big congrats to Thomas Kernan, head […] The post AdExchanger’s Comic Caption Contest Winner: Thomas Kernan appeared first on AdExchanger.

Netflix unveiled its own conversion API, which is meant to help marketers and media buyers prove their streaming campaigns are actually producing real business outcomes. The news is part of the rising trend of CAPIs becoming more popular in streaming advertising environments. The post Are CAPIs The Next Phase Of Performance TV? appeared first on AdExchanger.

Out-of-home (OOH) advertising is increasingly becoming a channel for B2B technology companies looking to reach decision-makers in the real world. As SaaS platforms compete for the attention of enterprise marketers, AI founders, and venture capital firms, some are turning to highly targeted billboards and transit campaigns in tech-heavy markets. Streaming ad platform Vibe.co is the […] Why a Streaming TV Ad Platform Is Buying Billboards first appeared on Street Fight.

The assumptions underpinning ad growth just got a lot more complicated.

As production budgets tighten, Ritual Labs is betting brands will use AI to prototype and test campaigns earlier in the creative process.