News

UK nonprofit takes on AI hiring decisions in ‘Reject the Rejections’ campaign

A film from Worth Your While and director Amara Abbas explores the human impact of software-driven hiring decisions.

Coffee mate provokes ludicrous dancing in creamer’s wacky new campaign

Leo New York and director Guy Shelmerdine turn the brand’s 30-plus flavors into a musical starring animated creamer bottles.

After 15 Years of Pro, Politico Finally Launches a Second Subscription

Priced at roughly $1,000 a year, Decoded is a fraction of the cost but has a similar strategy.

How Crocs Became One of TikTok Shop’s Top Sellers

Crocs chief brand officer Terence Reilly demonstrated the brand's 'audacious' social strategy live at Brandweek.

Companies are measuring AI against the wrong goal

AI productivity gains won’t translate into growth unless companies connect their AI strategy to creating more value for customers. The post Companies are measuring AI against the wrong goal appeared first on MarTech.

IAB Tech Lab proposes new rules for programmatic

The proposed practices aim to give buyers and sellers clearer rules for using existing standards and reducing friction in programmatic transactions. The post IAB Tech Lab proposes new rules for programmatic appeared first on MarTech.

The problem with AI doing exactly what you ask

AI agents don't need to go rogue to create problems. They can simply pursue a poorly defined objective with remarkable effectiveness. The post The problem with AI doing exactly what you ask appeared first on MarTech.

Does anyone understand the CDP market anymore?

The CDP space re-invented itself in the past three years through AI agents and M&A. BlueConic CEO Melissa Murray Bailey helps us sort it out. The post Does anyone understand the CDP market anymore? appeared first on MarTech.

Horizon Is Bringing Roku’s TV Data ‘In House.’ Here’s What That Means for Advertisers

Horizon Media announced a direct integration with Roku to pipe its TV data into blu., the agency’s homegrown data and intelligence platform. The duo asserts that this is more than just another data integration. It’s a joint product roadmap to tackle the persistent challenges in streaming TV ad buying. The post Horizon Is Bringing Roku’s TV Data ‘In House.’ Here’s What That Means for Advertisers appeared first on AdExchanger.

EE TV rolls out discounted Entertainment package

EE and BT have announced a refresh to the EE TV line-up, introducing Entertainment, a new lower-priced package. In addition, Sport TV packages for BT Broadband customers will now include HD as standard. The new Entertainment package combines Netflix Standard with Ads and NOW Entertainment, which includes unmissable Sky Originals, exclusive US shows, and returning […]

Ziggo names leadership team

Ziggo Group, Liberty Global’s newly established Benelux connectivity company bringing together its interests in VodafoneZiggo and Telenet, has announced its leadership team as it begins operations and prepares for its intended listing on Euronext Amsterdam in mid-2027. Stephen van Rooyen, who continues as CEO of VodafoneZiggo, will lead Ziggo Group and John Porter will continue […]

Q&A: ‘Confessions of a CMO’ host Dominic Leung on the “absurdity and pressure” of the modern CMO role

Dominic Leung is Executive Director of Strategy & Transformation at Monigle, a brand experience agency based in Denver and New York. Leung also leads Confessions of a CMO, where he has candid conversations with senior marketing leaders about the challenges they’re navigating right now... The post Q&A: ‘Confessions of a CMO’ host Dominic Leung on the “absurdity and pressure” of the modern CMO role appeared first on New Digital Age.

Target debuts style-focused apparel for store associates

In a move aimed at expanding its merchandising authority beyond customers, the new drop leveraged the retailer's renewed partnership with Isaac Mizrahi.

Exclusive: Are Thought Leadership Ads the Be-All or End-All in LinkedIn Creator Marketing?

LinkedIn Thought Leadership Ads are proven successful, but should they be the number one priority for creators?

Conquering BeautyTok: Standing Out In An Overcrowded Market

Roblox, The New Social Media Platform

Platforms such as Roblox have quickly become a dominant social space for Gen Z and Gen Alpha, with users spending more time here daily than on any other social platform (more than TikTok and Youtube combined), it is becoming a cultural force that brands cannot overlook in their communication strategy

Making The Most Of The Subscription Model & Owning Your Community

Your Affiliate Programme Is Already Your AI Visibility Strategy.

Over the past month, I’ve been inundated with questions about the long-term future of the affiliate channel now that AI has become essential within consumer buying journeys. You might expect the answers to be negative or worrying, but what I’m actually seeing is the opposite.

Listrak Launches Listrak Studio, Turning Figma Designs into Ready-to-Send Emails in Minutes

New plugin for Figma eliminates hours of manual email production, helping retailers launch campaigns faster. Listrak, the cross-channel personalization platform, debuted Listrak Studio, which turns Figma designs into ready-to-send emails in minutes. With Listrak Studio, teams can design emails in Figma and transfer those designs directly into Listrak’s platform, dramatically reducing production time and eliminating the […]

Solidroad and Customer Intelligence Platform Unwrap Partner to Turn Insight Into Action

The new partnership pairs Solidroad’s training for human and AI support agents with Unwrap’s quality assurance capabilities Solidroad, the AI platform that trains and improves human and AI customer support agents, announced a partnership with Unwrap, an AI-powered customer intelligence platform. The partnership addresses a common gap for support teams: customer conversations reveal where the […]

Zeotap launches Open CDP: the first fully composable CDP that runs on open-source compute and the customer’s own lakehouse — sovereign by design

European enterprises can now run their full customer data platform on open Apache Spark and open Iceberg tables in their own jurisdiction, with no proprietary warehouse underneath Zeotap announced Open CDP, a new way to deploy its composable Customer Data Platform (CDP) that runs entirely on open-source compute over the customer’s own lakehouse. The offering […]

Political Bias Grows as the Adoption of Chinese AI Models Accelerates, New Benchmark Reveals

LatticeFlow AI introduces the first independent framework to measure political bias in AI models, providing the technical evidence to assess and mitigate this growing risk Political bias has intensified as Chinese AI models become more capable, according to a new independent benchmark of leading Chinese and Western LLMs released today by LatticeFlow AI, a Swiss […]

Sonos’ brand repositioning trades specs for vibes in hunt for comeback

A refreshed strategy centers on emotions and experiences over appeals to audiophiles as the brand recovers from a prior misstep.

Ex-Googler Jeff Dean Explains Design Choices Behind Gemini via @sejournal, @martinibuster

Ex-Googler Jeff Dean shares insights from Gemini's development and the approach he uses to discover promising new ideas. The post Ex-Googler Jeff Dean Explains Design Choices Behind Gemini appeared first on Search Engine Journal.