News
16,339 articles covering the AdTech ecosystem
How brands get more from AI with forward-deployed engineers
Forward-deployed engineers are responsible for providing vital AI expertise to organizations in an up-close-and-personal way.
Semafor Is Betting Big on ‘Anti-Scale’ Video
The publisher, which has five new shows in development, has hired Fortune's Adam Banicki to create video programming for its C-suite audience.
INVIDI Technologies Collaborates with Google to Integrate Google Ad Manager for Unlocking Addressable Advertising for Tens of Millions of Unconnected Set-Top Boxes Globally
Collaboration with Google to deploy DV360 enabling Google Ad Manager Programmatic Guaranteed ads to previously non-targetable households, helping to transform the global linear TV landscape. INVIDI Technologies, the global leader in addressable advertising, announced a collaboration with Google to deliver addressable advertising on unconnected set-top boxes (STBs) globally. This enhancement allows brands to execute Programmatic […]
SpringDB Helps High-Growth Companies Double or Triple Conversions with ZoomInfo
The go-to-market consultancy rebuilds client data on ZoomInfo, reporting higher conversions, larger deals, and lower churn across its engagements. ZoomInfo , the all-in-one AI GTM platform, has reported that SpringDB, a go-to-market consultancy that fixes the data underneath companies’ sales and marketing, sees its clients typically lift campaign conversions 2X to 3X after an engagement, […]
Levanta Drives Over 10X ROI Recruiting Brands with ZoomInfo
The affiliate marketing platform closed millions of dollars in total contract value using ZoomInfo data. ZoomInfo , the all-in-one AI GTM platform, has reported that Levanta, an affiliate marketing platform that connects e-commerce sellers with creators, has driven over 10X ROI on its use of ZoomInfo, according to the company. Along the way, Levanta closed […]
Scott Gill Appointed Vice President of Technology and Operations at TEGNA
Gill will oversee engineering and technology operations across TEGNA’s 64 local stations TEGNA Inc. announced that Scott Gill has been named vice president of technology and operations. In this role, Gill will oversee engineering, technology and sports operations across TEGNA’s 64 local television stations, leading efforts to strengthen station performance, modernize infrastructure and support the […]
Signage.com Launches AI Design Studio That Lets Businesses Preview Custom Signs Before They Buy
Philadelphia-based signage company brings AI-generated sign concepts into the online buying process, helping owners see layouts, materials, and styles before requesting a quote Signage.com, a Philadelphia-based signage company, is introducing an AI-powered Design Studio that helps business owners visualize custom signs before they buy, bringing a more modern online experience to a physical product category […]
Git2Docs Launches GitBook Migration, Letting Teams Replace Stale Documentation With Docs Generated Directly From Their Code
Git2Docs is an AI-Native Documentation Platform with zero human in the loop. Git2Docs ingests your codebase and generates complete, consistent, always-current documentation — automatically. Stop writing documentation from scratch. Instead, use Git2Docs to write or edit your documentation in real time, as you develop your code. Now Git2Docs has enabled new capability that regenerates documentation […]
Ryan Doser Ships V2 of the Claude Code Skills Stack With Cross-Platform AI Support
Ryan Doser credits a documented AI marketing system with over $100,000 in revenue. The productized version has earned over $10,000, and V2 is now available. Most marketers treat AI assistants as a place to type one-off prompts. Ryan Doser treated them as a workforce, documenting every repeatable marketing job as a reusable skill. He credits […]
Jeen Publishes New Analysis Arguing That On-Premise and Air-Gap Are Becoming Enterprise AI’s Real Competitive Advantage
As EU AI Act enforcement nears, secure deployment inside the enterprise — not model selection — is the strategic priority most firms are missing. Jeen, the governed enterprise AI operating layer, today published new analysis arguing that on-premise and air-gap-first architecture is emerging as the defining competitive advantage in enterprise AI — as regulated organizations […]
Itramei Democratizes Elite Sales Coaching, Opens Enterprise AI Simulation Engine to SMBs and Solo Professionals
Itramei opens its enterprise AI sales simulation engine to SMBs and solo founders to eliminate revenue-killing communication gaps on demand. Itramei, the AI Simulation Engine originally built for enterprise Go-To-Market teams, today announced the launch of its new self-serve platform. For the first time, SMBs, solo founders, and individual sales professionals can access elite, on-demand sales communication […]
GoEnhance AI Releases New Analysis of Grok Imagine, Veo, Runway, and Kling Video Workflows
he new report examines how leading AI video platforms support short-form content, image-led production, brand workflows, and video development. GoEnhance AI, an online AI image and video generation and editing platform, today announced the release of a new industry analysis examining how Grok Imagine, Google Veo, Runway, and Kling are being used across different AI […]
AI Audio Ads Match Human Voiceovers; Regional (AI) Accents Amplify Impact
AI-generated voices are at least as effective as human voiceovers in audio advertising, while relevant AI regional accents perform more strongly, particularly when it comes to recommendations. This is the core conclusion of 'The voice of the future: what the latest [...] The post AI Audio Ads Match Human Voiceovers; Regional (AI) Accents Amplify Impact appeared first on ExchangeWire.com.
Digest: Apple Sues OpenAI Over Trade Secrets; Microsoft Partners With Nine For Copilot
In today’s Digest, we look at Apple suing OpenAI over alleged trade secret theft involving former employees, Microsoft striking a deal with Nine to feature its journalism in Copilot AI results, and Integral Ad Science appointing Lidiane Jones as its [...] The post Digest: Apple Sues OpenAI Over Trade Secrets; Microsoft Partners With Nine For Copilot appeared first on ExchangeWire.com.
Top 50 Most Viewed YouTube Channels Worldwide • Week Of 07/12/2026
For at least one more week, the soccer channels are ruling YouTube Shorts. The 2026 FIFA World Cup has been kind to Brazil's CazéTV, who led the way in the Global Top 50 with 1.11 billion weekly views. The second most-watched YouTube channel of the week belongs to Celine Dept, a Belgium-based footballer who picked up 911.6 million weekly views. The World Cup will conclude at the end of this week, so the reign of dominance for soccer-based Shorts hubs is likely to come to an end. Based on our data, the gamers may take a turn in the throne next. Visit Tubefilter for more great stories.
Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 07/12/2026
While YouTube viewers across the globe have their eyes on the 2026 World Cup, many Indians are focused on the teachings of Gurudev Sri Sri Ravi Shankar. That YouTube channel reached #1 in our Global Sub Top 50 after its namesake guru added 1.3 million new subscribers during the second week of July. I guess that's what happens when the world's most populous nation fails to qualify for the biggest soccer tournament on planet earth. Fortunately for the sports fans, plenty of their favorite channel are following right behind Gurudev Sri Sri Ravi Shankar. Visit Tubefilter for more great stories.
Will Netflix’s $100 million Jay Shetty deal allow it to upstream YouTube?
Netflix and Jay Shetty have kicked off a distribution strategy that challenges YouTube's identity as the first window for creator content. Starting today, new episodes of Shetty's On Purpose podcast won't be available on YouTube. Instead, the exclusivity for those eps will be shared between Netflix and Spotify. Last month, Netflix and Spotify announced a deal to bring Shetty's hit podcast -- which ranks among the top ten health and wellness podcasts on the Apple charts -- to their respective platforms. Though the terms of the deal were not confirmed, Variety estimated that Shetty's exclusivity deal was worth $100 million. Visit Tubefilter for more great stories.
YouTube clarifies that creators can’t monetize “generic or repetitive content,” content that’s “unsatisfying or off-putting,” or content with fake AI “experts”
YouTube is renaming one of its content policies and clarifying three kinds of videos will get creators’ channels demonetized. More than 20 million videos are uploaded to YouTube every single day from millions of people around the world–and one of the platform’s biggest tasks is making sure all that UGC meets its content guidelines (and […] Visit Tubefilter for more great stories.
Q2 2026 Was The Quarter AI Media Started To Scale
Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more like an emerging market. Three months ago, I argued that AI platforms had started acting like media companies. Now, the conversation has already changed. It wasn’t simply that OpenAI introduced ads in ChatGPT and advertisers started […] The post Q2 2026 Was The Quarter AI Media Started To Scale appeared first on AdExchanger.
What Ally Bank learned from building a sports marketing strategy before the market caught up
Ally CMO Andrea Brimmer reveals what she’d change about the bank’s sports marketing strategy,and where sponsorships are headed.
Inside the newsroom push to turn print reporters into video talent
As reporter-led video becomes a priority, publishers are investing in newsroom training to help journalists deepen audience relationships.
‘Future of targeting’: Media agencies tentatively explore vector-based planning
Vector-based targeting is ‘very experimental’, but could offer AI-forward advertisers a better way of directing media buys.
SharkNinja’s new growth strategy runs through comedy creators
Why SharkNina is chasing new buyers with comedy instead of a celebrity pitch.
Ad Tech Briefing: Private equity’s ad tech playbook returns
Plus how the IAB is seeking to modernize how digital video inventory is defined, bought and measured.