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IAB Tech Lab proposes new rules for programmatic

IAB Tech Lab proposes new rules for programmatic

The proposed practices aim to give buyers and sellers clearer rules for using existing standards and reducing friction in programmatic transactions. The post IAB Tech Lab proposes new rules for programmatic appeared first on MarTech.

Last updated Sep 16, 2026 by ATDb automated enrichment

Source
MarTech
Published
Sep 16, 2026
Topic
IAB Tech Lab
Mentions
2

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