News
20,113 articles covering the AdTech ecosystem
Horizon Media integrates Roku TV data
Horizon Media and Roku have announced that advertisers will now be able to leverage Roku TV data in HorizonOS’ Blu marketing intelligence platform. As a HorizonOS partner, Roku is bringing its TV data into Blu, expanding the platform’s ability to connect viewing insights with cross-channel planning, activation and optimisation. The partnership reflects the continued acceleration […]
Speakers announced for NDA’s fourth Media Pride lunch
NDA has anounced the first […] The post Speakers announced for NDA’s fourth Media Pride lunch appeared first on New Digital Age.
AI Availability: the new brand growth challenge for marketers
As AI systems influence discovery and consideration, AI availability increasingly becomes part of brand equity, says Jon Arthurs of Toluna... The post AI Availability: the new brand growth challenge for marketers appeared first on New Digital Age.
Why Lowe’s chief marketer Jen Wilson added digital commerce to her portfolio
The addition of Lowes.com and Marketplace to a purview that includes retail media, loyalty and personalization speaks to the evolution of the marketer role.
Allbirds’ IP owner snaps up Nasty Gal for $16M
Plans are to expand globally via licensing deals and partnerships. WSG Brands also acquired streetwear company Von Dutch two years ago.
RWS launches Tridion agentic platform, bringing governed AI agents into enterprise content workflows
Tridion Agent and Tridion Connect now in public preview, enabling enterprises to build, deploy and orchestrate AI agents within governed content workflows RWS, a global AI solutions company, announced the public preview of its Tridion agentic platform, giving regulated enterprises a governed way to build and run AI agents across their content lifecycle. The platform […]
pdfFiller Launches New PDF Cropping Feature for Faster & Cleaner Document Editing
New crop tool in pdfFiller helps managers, agents, and teams boost their productivity through simplified everyday document management pdfFiller, a comprehensive document management platform by airSlate, Inc., is announcing the launch of its new PDF cropping feature, thus providing PDF editor users with a fast and simple way to trim, resize, and clean up PDF […]
Entrinsik Launches Informer Apps, Giving Organizations a Governed Path from Trusted Data to AI-Powered Action
Informer Apps helps organizations turn business challenges into purpose-built solutions grounded in trusted, governed data Entrinsik announced the launch of Informer Apps and Informer GO, giving organizations new ways to rapidly build business applications within a governed environment. Informer can honor existing data governance, security and access controls or provide the foundation organizations need to […]
Syntax Introduces Maintenance Cost Budgeting for Mining, Giving Operators Forward-Looking Control Over Maintenance Spend
Co-innovated with SAP, the solution brings greater visibility, automation, and predictability to mining finance and maintenance teams Syntax, a leading global technology solutions provider driving enterprise transformation in the cloud, announced the launch of Syntax Maintenance Cost Budgeting, a mining-focused solution that helps finance and maintenance teams improve visibility into maintenance spend across sites, cost […]
Coach channels music into fall campaign with Spotify integration, bus tour
A roving Tabby Tour will host live performances and other experiences while Spotify is building out a custom hub for sharing music tastes.
MIT, Anthropic & OpenAI Sent The Same Warning, Get Your Evidence House In Order Now via @sejournal, @gregjarboe
Three AI warnings landed in five days. Nicholas Carr described the pattern in 2008, and it changes how you plan next quarter. The post MIT, Anthropic & OpenAI Sent The Same Warning, Get Your Evidence House In Order Now appeared first on Search Engine Journal.
Google Search Profiles Now Available At 10,000 Followers via @sejournal, @MattGSouthern
Google lowers Search profile eligibility to 10,000 followers for U.S. websites and creators, with new account tools and updated article displays. The post Google Search Profiles Now Available At 10,000 Followers appeared first on Search Engine Journal.
Bravo Fan Fest Is Turning Brands Into Bravolebrities
Brand partners are set to be stars at Bravo Fan Fest 2026.
AI-R Studio Wins Higgsfield’s AI Adathon Competition
The winner was presented on stage at Brandweek 2026
Reese Witherspoon’s Draper James and Levain Cookies on Building Beyond Their Founders
The two CEOs discuss how to keep innovating without losing what made them famous.
HubSpot rebuilds its platform around AI agents
A redesigned Breeze Assistant coordinates AI agents while a self-updating CRM supplies the business and customer context they need. The post HubSpot rebuilds its platform around AI agents appeared first on MarTech.
How the retail crime bill could bolster ICE
Concerns are mounting that organized retail crime-fighting legislation, which passed the U.S. House and is now before the Senate, could drag retailers into mass deportations that have little to do with theft.
How Carter’s is refreshing its brand to reach Gen Z, millennial parents
An identity overhaul, inclusive of a new logo and revamped social media strategy, is showcased in a campaign that is rooted in self-expression.
Ahead of the Holiday Season, Shoppers Show AI Caution
However, there’s still confidence in AI for order tracking and shipping updates, according to new research.
OpenText, Cohere Partner to Combine Trusted Data with Agentic AI
Partnership combines OpenText’s trusted data and context with Cohere’s North platform and models to help organizations build, connect, and orchestrate agentic AI from pilot to production OpenText Corporation, a global leader in data management and context for enterprise AI, and Cohere, the world’s leading sovereign AI company, announced a strategic partnership at the ALL IN […]
Marvin Launches Live Intercept, Bringing Voice-to-Voice AI-Moderated Research Inside the Digital Customer Experience
The new product captures in-the-moment feedback inside products and websites and connects it with a company’s existing customer knowledge. Marvin, the customer insights platform used by hundreds of Fortune 500 companies, today launched Live Intercept, a new product in its suite of automated customer research tools. Live Intercept conducts AI-moderated interviews directly inside digital products […]
How To Detect Affiliate Brand Bidding And Hidden Revenue Leakage
Strong affiliate numbers can hide brand bidding. Learn how to define violations, build a search test list, capture ad evidence, and match it to partners. The post How To Detect Affiliate Brand Bidding And Hidden Revenue Leakage appeared first on Search Engine Journal.
UK nonprofit takes on AI hiring decisions in ‘Reject the Rejections’ campaign
A film from Worth Your While and director Amara Abbas explores the human impact of software-driven hiring decisions.
Coffee mate provokes ludicrous dancing in creamer’s wacky new campaign
Leo New York and director Guy Shelmerdine turn the brand’s 30-plus flavors into a musical starring animated creamer bottles.