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Shinola - The Restaurant - 55s

Kalshi airs J Balvin ad following World Cup spike in Spanish-speaking users

The brand continues its celeb-driven push to “make prediction markets more culturally relevant and engaging.”

Shinola Puts Succession’s Nicholas Braun Behind the Camera for a Meditation on Time

Shinola's "The Restaurant," directed by Nicholas Braun, explores how people experience time and how to reclaim it.

Why marketing conferences are still worth it

Travel, expense, and exhaustion are real. So are the relationships, ideas, and opportunities that keep companies and people coming back. The post Why marketing conferences are still worth it appeared first on MarTech.

Run this AI audit before your next budgeting cycle

Evaluate AI adoption across your marketing team with a practical framework that goes beyond industry benchmarks. The post Run this AI audit before your next budgeting cycle appeared first on MarTech.

Digital video enters a new era of competition

Digital video now dominates TV ad spending, shifting marketers' focus from channel selection to targeting, measurement, and AI-powered execution. The post Digital video enters a new era of competition appeared first on MarTech.

Open source made MMM cheaper, not easier

Free tools have lowered the cost of marketing mix modeling, but data quality and human expertise remain the biggest barriers to success. The post Open source made MMM cheaper, not easier appeared first on MarTech.

AI Is Spreading Inaccurate Information About Brands. This Tool Can Help Fix That

There’s an old adage that all press is good press – but, as pretty much any marketer can tell you, that isn’t always true. As more consumers turn to AI for conducting product research, brands need to pay attention to not just when they’re showing up in the results but how. Sentiment and accuracy should […] The post AI Is Spreading Inaccurate Information About Brands. This Tool Can Help Fix That appeared first on AdExchanger.

This New Training Framework Gives Publishers A Say In How AI Uses Their Work

For publishers, getting cited in AI chatbot responses isn’t enough. They also want those answers to reflect their editorial judgment and the culture of the communities they cover. A new initiative called SAIL – which stands for Standardized Agentic Intelligence Ledger – aims to do both, compensating publishers when AI scrapes their content and guaranteeing […] The post This New Training Framework Gives Publishers A Say In How AI Uses Their Work appeared first on AdExchanger.

Google’s Meridian And Meta’s Robyn: A Gift To Measurement Or Trojan Horses?

Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix modeling (MMM) tools that many marketers don’t even realize they’re using. MMM is a method for measuring the relative performance of different marketing channels. It fell out of favor because it takes a long time and […] The post Google’s Meridian And Meta’s Robyn: A Gift To Measurement Or Trojan Horses? appeared first on AdExchanger.

AskNicely Launches AI Agent That Routes Reviews to Where Buyers Are Looking

Service Businesses Now Have an AI Agent That Turns Happy Customers Into Five-Star Reviews – Automatically AskNicely, the AI-powered customer experience platform built for multi-location service businesses, launched Review Routing Agent – the newest addition to its NiceAI® suite of agentic AI tools. The product automates the entire review request process, from triggering the right […]

Apryse Acquires PDF Tools to Expand Global Customer Reach and Advance High-Performance Document Processing

Adds industry-leading PDF/A conversion, advanced compression, and AI-powered redaction to platform serving an enhanced global customer base Apryse, the leading provider of document processing technology for developers and enterprises, announced the acquisition of PDF Tools AG, a provider of high-performance PDF processing software and developer SDKs, from Smallpdf AG, one of the world’s most popular PDF […]

More Than Half of Consumers Would Rather Do Anything Else Than Contact Customer Service, Genesys Research Finds

As their expectations rise, consumers embrace AI’s potential to improve service, while organizations face growing pressure to balance operational efficiency with customer loyalty Genesys®, a global cloud leader in AI-Powered Experience Orchestration, released the fifth edition of its “State of Customer Experience” report, revealing that customer experience (CX) has become an increasingly decisive factor in consumer […]

Scaled AI Content Often Fails & Google’s Crawl Economics Explain Why via @sejournal, @TaylorDanRW

Mass programmatic AI content breaks Google's crawl ecosystem and indexing thresholds in ways most teams never anticipate until rankings collapse. The post Scaled AI Content Often Fails & Google’s Crawl Economics Explain Why appeared first on Search Engine Journal.

The Big Takeaways from the ASA’s First Rulings on Junk Food Ads

At the start of this year, new laws came into force in the UK setting restrictions on ads from 'less healthy food and drink' (LHF) products, as part of an anti-obesity push from successive UK governments. Under these new rules, brands aren't allowed to run ads for LHF products online at any time, and can Read More

Meet the People Cracks the Southern Market With LOOMIS Acquisition

Indie holdco bets on Dallas-based creative and media agency's 'underdog' culture to break into the region

Communication Is Top Area of Improvement for 60% of Flyers, Infobip Reveals How Agentic AI Eases Travel Chaos

As the summer holidays start and the travel industry grapples with continued disruption, a fundamental shift in travel disruption management is emerging. Global communications platform Infobip has found that the airlines successfully navigating turbulence are replacing reactive broadcast communications with proactive, AI-first personalised omnichannel strategies. Marketing Technology News: MarTech Interview with Theresa Pham, Head of Product @ Wayvia […]

Brand Engagement Network and Accelevate Solutions Launch AI-Powered Transportation Media Network

AI-powered transportation platform transforms connected fleets into intelligent media networks that generate recurring advertising revenue through real-time audience intelligence and autonomous content delivery. For decades, transportation operators have invested in cameras, connectivity, displays, and telematics to improve safety and operational efficiency. The Transportation Media Network extends the value of that infrastructure by converting connected fleets […]

Surviving The Impression Squeeze: How Agentic Commerce Is Changing Google Ads In 2026 via @sejournal, @siliconvallaeys

The shortlist economy is here: AI agents hand buyers three to five options. Here's how to make sure you're on it. The post Surviving The Impression Squeeze: How Agentic Commerce Is Changing Google Ads In 2026 appeared first on Search Engine Journal.

Havas' Yannick Bolloré: Agency sector is now ‘in a good place’ as perceptions have ‘flipped’

The CEO said clients and investors have fresh appreciation for value of agencies, and he also discussed why his family has taken majority control of French agency group.

What Harry Styles Taught Me About the Future of Media…

Our columnist Jessica Treasure was among the crowd at Harry Styles recent London shows, leading her to ask if 'real life' is the most premium media channel of all… The post What Harry Styles Taught Me About the Future of Media… appeared first on ExchangeWire.com.

2026 Ad Age Small Agency Conference—last chance for tickets

Final call for tickets to the 2026 Ad Age Small Agency Conference in Los Angeles. Get practical tactics on pricing, procurement, pitching, talent and growth.

Lola’s Tomás Ostiglia on building brand worlds that people want to join

Tomás Ostiglia, chief creative officer of Lola Madrid, answers our 10 questions.

5 ways CMOs can turn board relationships into a strategic advantage

Marketing executives share strategies for building stronger board relationships, speaking the board’s language and positioning marketing as a revenue driver.