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16,339 articles covering the AdTech ecosystem
Pizza Hut serves up nostalgia with latest rewards program push
The latest iteration of “Hut Originals” includes a value menu, a streetwear collection inspired by the brand's classic uniforms and a mobile experience.
Where Search Attention Is Going & How To Measure It via @sejournal, @MattGSouthern
Gain valuable insights on search attention and learn how to track performance beyond traditional click metrics in our new podcast episode. The post Where Search Attention Is Going & How To Measure It appeared first on Search Engine Journal.
Budget isn’t king: Raja Rajammanar on why he slashed his traditional adspend by 70%
Shifting ad dollars to experiential helped carry Mastercard from 87th to 12th in the Kantar BrandZ rankings. Dubai chocolate makes the case, at the opposite end of the spectrum, that great marketing travels the world on a shoestring.
Advertising Association names Nathan Ansell as president
Waitrose’s chief customer officer will step into the role in spring 2027, succeeding Andria Vidler.
Great Ormond Street Hospital picks creative agency
The win follows a competitive pitch.
WPP expected to cut hundreds of jobs this year
Job cuts are part of CEO Cindy Rose's Elevate28 strategy.
Why advertisers need to be more Messi
Brands and advertisers can learn a lot by watching the magic of a striker who has spent his career daring to be different.
Meta removes controversial AI feature within days of launch
The negative reaction to the tool was swift and global, forcing Meta to say it ‘missed the mark’.
I Made This: a mentoring programme turned community, to support working parents in adland
Parental Guidance was set up to help other working parents remain in the industry.
#GRWM: The football edition
With the 2026 Fifa World Cup now nearing its conclusion, we’ve seen the kit reveals and watched the sponsor ads, but which brands have led the fashion stakes?
Asahi Super Dry experience unearth’s London’s hidden Tokyo
Experience will take place at Flannels X on Oxford Street.
Cannes Lions holdco conversion rates: WPP tops table
Among indie shops, Jones Knowles Ritchie London stood out with a 75% conversion rate.
McDonald's gets saucy in multichannel campaign
Leo UK created ‘Here for the sauce’.
The Bloc hires Jon Chapman as European ECD
Chapman joins from BBH London.
Business Outcomes Are Just the Beginning, According to IAB Digital Video Ad Spend & Strategy Full Report
New York, NY, July 14, 2026 – Despite strong spending across all formats, demands for more transparency and differences between how large and small buyers see the market are shaping buyer strategies and actions. That’s among the key findings revealed in the 2026 IAB Digital Video Ad Spend & Strategy Full Report. This second part … Continued The post Business Outcomes Are Just the Beginning, According to IAB Digital Video Ad Spend & Strategy Full Report appeared first on IAB.
Week in Charts: Matt Brittin on Sky’s ITV Acquisition, Clients Say Billing Models Undervalue Agency Work, and European Digital Ad Market Remains “Top-Heavy”
In this week's Week in Charts, Matt Brittin on Sky's ITV acquisition, clients say billing models undervalue agency work, and European digital ad market remains "top-heavy". To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of Read More
Nexxen Identifies ‘News-Avoiding Voters’ as Key 2026 Midterm Audience
Nexxen, the advertising technology platform powered by unique data and media, today (14th July, 2026) launched a new predictions report on the 2026 US midterm elections. Leveraging Nexxen’s proprietary data and resources to track past, present, and future voter behaviour, [...] The post Nexxen Identifies ‘News-Avoiding Voters’ as Key 2026 Midterm Audience appeared first on ExchangeWire.com.
Starbucks builds a summer platform around Pink Drink, a customer favorite
American Haiku’s “Pink Energy” focuses on the community that made the product a hit in the first place.
The Starbucks Coffee Company - Pink Energy - 30s
Why Grillo’s Pickles keeps going viral
Grillo's Pickles has collaborated with Sonic, Burt’s Bees and Smoothie King as its pickles continue to go viral.
NASA is giving brands an out-of-this-world boost
NASA is attracting both brands and new consumer fans eager to latch onto its cultural cachet.
How Cutwater became the king of canned cocktails
Cutwater is bringing cocktail culture to venues that used to be reserved for beer.
How NeeDoh turned a squishy toy into a retail must-have
NeeDoh’s squishy toys have surged in popularity thanks to TikTok-fueled ASMR videos.