News
20,113 articles covering the AdTech ecosystem
Tech Lab Opens Public Comment To Streamline Programmatic
The ad-tech sector's leading standards organization introduced new baseline protocols and shared rules to foster higher transparency, consistency, and efficiency across programmatic advertising.
Google Unveils Experimental Chrome Ad-Detection Tools
The tools, built into the existing Chrome User Experience Report framework, are geared toward helping paid-for media teams that buy and help advertisers to evaluate audience ad-load experiences.
Hyundai, Amazon Release Details Of Shopping Engagement Strategy
Hyundai is the first auto manufacturer to build a closed-loop measurement system powered by Amazon that connects digital shopping engagement in a privacy-compliant way to verified dealership sales. This week the companies plan to make the results public.
Lions Expands Global Model, Adds Regional Events
In North America it is debuting a new event next month called Insight to Impact that will take place in Denver, moving to Nashville in 2027. It will combine sessions about market research, content marketing and creative expertise.
Emmys Probably Won't Win One, Viewing Sinks 9%
NBC's Monday 'Emmys' broadcast was down 9% to 6.7 million Nielsen-measured viewers vs. a year ago. In 2025, the 'Emmys' aired on a Sunday with 7.4 million viewers, its strongest performance since 2021.
Threads Centers Podcasting With New Creator Tools
Threads is building on its Super Bowl 2026 NFL Media Center launch by introducing new podcasting tools designed to incentivize more creators to share their shows and generate on-app conversations among their fans.
Google Agentic Updates Support Shorter AI Commerce Timelines
At its retail event Wednesday, Google rolled out a series of agentic commerce updates designed to help merchants capture shoppers who increasingly use AI to research and buy products.
Watch the newest commercials from U.S. Bank, Apple TV, Nurture Life and more
San Francisco 49ers running back Christian McCaffrey stars in the latest from U.S. Bank.
Kim Gravel Wants to Make Live Selling the New Appointment TV
The QVC host and entrepreneur is launching her own platform.
Why advertisers should stop treating verification like a receipt
The advertising industry has spent years treating verification as a relatively narrow exercise, asking only, “Was the impression viewable? Was there invalid traffic? Was the content safe?” Those questions are no longer enough. Over the last seven years, one simple message has become clear: Advertisers need to understand not only whether an impression met a […]
Hearst Battles App User Over Video Privacy Law
Counsel for a man who downloaded Hearst's WMUR app this week urged an appellate panel to revive a lawsuit claiming that Hearst violated the Video Privacy Protection Act by sharing identifiable information about his video viewing history with Google and the engagement platform Braze.
Hard Or Easy? Staples Brings Back The Joy Of The Button
The new campaign reminds customers -- and business owners -- that stocking up on toilet paper and coffee filters shouldn't be a struggle.
Box Office Surges - What About Movie Theater Tickets?
From Jan. 1-Aug. 16 this year, 568.4 million tickets were sold in U.S. movie theaters - a 30% decline vs. the same period in 2019, before the COVID-19 pandemic.
Netflix's 'Grand Theft Auto' Promo Pulls High Subscription Sign-ups
In Netflix's third-highest subscriber acquisition event in 2026, a trailer was offered during a 6-hour exclusive time period on its launch day - Aug. 27.
Tomorrow's Consumers Can Scroll, But Can They Read The Offer?
Average academic performance across developed economies hit its lowest recorded level in science, reading and mathematics.
VidCon Is Leaving Anaheim After Creator Convention Combines With LIONS, Parent of Cannes Lions
VidCon’s flagship event for digital creators and their fans is leaving its Anaheim home after 16 years in Southern California. LIONS, the company that produces the Cannes Lions advertising and marketing festival in France, announced that it is merging VidCon with its creator-focused events in North America to create VidCon x LIONS Creators. Both LIONS […]
It Was There A Minute Ago via @sejournal, @pedrodias
A model can know the right answer and still defer to a wrong tool result. What does that mean for your visibility report? The post It Was There A Minute Ago appeared first on Search Engine Journal.
The Monoculture Is Dead. It’s Time for the Rise of Niche
Gold House co-founder Bing Chen explains why brands should consider not trying to be everything, everywhere, all at once.
Why Brands Need Every Location to Be Agent Ready
Agentic commerce, or the process of AI agents helping users research, compare, and, increasingly, complete local purchases, has moved from concept to reality. For a single-location business, getting ready for this means cleaning up one website, one set of listings, one menu, one booking system, to make sure their customer journey works equally well for […] Why Brands Need Every Location to Be Agent Ready first appeared on Street Fight.
‘Go Vacation on Location’ with Hollywood Location Managers in New Expedia Video Series (EXCLUSIVE)
The Los Angeles Tourism & Convention Board is launching a new movie-tourism video series, “Go Vacation on Location” in partnership with Expedia to spotlight the city’s most visitor-friendly filming locations. Hosted by real Hollywood location managers, the videos will show tourists and film fans around Los Angeles. “Location scouts and managers are among the most […]
Why the Fields Good Business Plan Is Anything But Cookie-Cutter
Co-founder Ashley Fields tapped into earned media to create a fully baked functional cookie launch.
Goodwipes Uses AI to Spoof OpenAI’s Astra Ad, With a Butt-Wiping Twist
"Asstra" was developed in four days by Frank Cartagena's OK Future.
FTC Takes Action to Prevent Anticompetitive Arrangement in Beretta, Ruger Deal
FTC continues crackdown on competitors sharing company directors in violation of Section 8 of the Clayton Act The Federal Trade Commission took action to resolve antitrust concerns arising from a stock purchase agreement between two of the largest firearm manufacturers, Beretta Holding S.A. (Beretta) and Sturm, Ruger & Co. Inc. (Ruger), by accepting a proposed consent order that prevents anticompetitive entanglements between the two companies. View Press Release
Stream, green?
Streaming isn’t cruise or cargo shipping, but that doesn’t mean it doesn’t have a carbon footprint. It may tread relatively lightly, but its footprint is growing geographically and demographically. And streaming is yet another example where the ‘developed world’ takes all the benefit, while the global south – still mainly served by energy efficient FTA […]