6,504 articles covering the AdTech ecosystem
The agency detailed progress it’s made developing a dedicated system to process refunds for International Emergency Economic Powers Act tariffs.
The mattress maker’s turnaround has been slow, mired in debit and liquidity issues, but is picking up speed under new leadership.
Enterprise deployment shows how AI-driven observability replaced thousands of manual data quality rules while maintaining reliable data monitoring. digna announced that a large-scale enterprise data warehouse operated for twelve consecutive months without executing traditional manually coded data quality rules, relying instead on adaptive anomaly detection embedded in its Data Quality & Observability Platform. By modeling […]
The startup uses AI to track which creative and video assets are driving engagement and conversion and help optimize campaigns in real time.
Leo UK was the incumbent and continues to hold the creative account.
Squeak E. Clean has appointed Brad Marrapodi as Head of Sync Catalog | Senior Music Producer, based in Los Angeles. In this newly created role, Marrapodi will lead the company’s sync catalog strategy, overseeing the development of long-form albums and production music for advertising, film, television, trailers, and emerging platforms while continuing to produce custom music for West Coast brand and agency partners.
The proposed class action suit seeks to recoup IEEPA-tariff costs an Illinois customer alleges the retailer passed on to him and other consumers through higher prices.
MediaCo Holding Inc. announced the appointment of Neida Gotay as Vice President, Integrated Sales. In this role, Gotay will oversee both local and national sales operations in Orlando and Atlanta, while also leading strategic business development efforts across all Florida markets. She will focus on driving integrated, multi-platform revenue growth, strengthening agency and client partnerships, and ensuring local market […]
The moves support the agentic marketing effectiveness leader’s intent to scale in the region and accelerate enterprise customer success Mutinex, the leading agentic marketing effectiveness platform, announced the appointment of Mike Finnerty as President, United States. Finnerty joins Mutinex from TransUnion, where he played a key leadership role in scaling the company’s measurement and identity capabilities following […]
Sprinklr , the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), announced that it has been recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Voice of the Customer (VoC) Platforms. “We’re honored to be recognized again as a Leader in the Gartner Magic Quadrant for Voice of the Customer Platforms,” said Sprinklr Chief […]
Milestone Systems, a global leader in data-driven video technology, announced significant advancements to its XProtect® video management software (VMS) and BriefCam® video analytics. The XProtect App Platform, a new containerized application platform for VMS, and a new BriefCam analytics engine are designed to deliver increased reliability, greater customization, more efficient hardware utilization, and full readiness for Generative AI and analytics, empowering security teams to stay […]
The paint brand’s long-running “See The Love” platform continues with a family-focused ad from agency of record Fig.
In SEO Pulse: AI Mode keeps more links inside Google, Maps adds conversational discovery, and Search Console rolls out automated brand segmentation. The post AI Mode Data, Ask Maps & Branded Queries Go Live – SEO Pulse appeared first on Search Engine Journal.
Why traditional “utility SEO” content is losing value, and how marketers can create demand instead of chasing existing searches. The post Starting Or Steering The Wave appeared first on Search Engine Journal.
New third-party data shows local publishers lost national reach after Google's Discover core update. The post Google Discover Core Update Data: Local Publishers Lost Reach appeared first on Search Engine Journal.
Leo UK created the campaign.
In this week's Week in Review: IAB Sweden boots out Meta over deceptive advertising, BuzzFeed faces a liquidity crunch, and Publicis makes an AI acquisition. Top Stories IAB Sweden Kicks Out Meta Over Deceptive Advertising IAB Sweden, an industry body for digital advertising, has revoked Meta's membership, the organisation announced on Wednesday. The board voted Read More
Hanson’s appointment comes as Dentsu looks to revamp its international business and lean further into its individual brands.
OMD USA has tapped Bradley Rogers as its new CEO, while outgoing chief Chrissie Hanson heads to a struggling Dentsu.
Andy Cohen’s avatar serves as the Your Bravoverse tour guide.
Rethink has hired Jon Legere as its first chief production officer to embed production earlier and more intentionally across the agency's creative, PR, and design practices.