News
20,107 articles covering the AdTech ecosystem
AI Can Scale Marketing, but Human Taste Still Sets It Apart
CANNES, France — Artificial intelligence may be able to write an advertisement, analyze an audience and rescue an executive from the inconvenience of forming an original sentence. That does not mean it should run the marketing department. AI’s proper role is to help people work faster and make better decisions, according to marketing leaders who […]
Basis’ Mike Olson and PHD’s Emily Costello Want Agentic AI to Work, Not Just Look Busy
CANNES, France — Artificial intelligence may be able to create a media plan, generate thousands of ads and summarize a meeting before anyone has found the conference room. That does not mean it always should. As agencies and brands race to adopt agentic AI, the industry needs to move beyond isolated experiments and build systems […]
Brands Must Take Holistic Approach to AI: Flywheel’s Amie Owen
CANNES, France – Artificial intelligence may be capable of planning vacations, organizing inboxes and softening emails written in a moment of righteous irritation. Transforming a sprawling marketing organization is another matter. Companies must prepare for AI across their operations, even if employees, clients and finance chiefs are not entirely comfortable with the cost or consequences, […]
Electronic Arts’ Alex Dao, LiveRamp’s Frederick Stanichev and DoorDash’s Katie Daleo Turn Marketing Into Moments
CANNES, Lions — Consumers increasingly divide their time among video games, delivery apps, live events and the occasional attempt to experience reality without checking a phone. That fragmentation is pushing marketers to look beyond conventional media placements and find moments when people are actively engaged. Electronic Arts, DoorDash and LiveRamp are helping brands connect those […]
Adobe’s Ryan Fleisch Wants Marketers to Escape the Data Silo Factory
Marketers spent years building first-party data systems to escape their dependence on third-party cookies. Then many discovered that the solution came with its own collection of clean rooms, technology integrations and fresh silos. Apparently, data infrastructure follows the same rule as household storage: The more containers you buy, the more clutter you find. Ryan Fleisch, […]
Amazon wants Prime Video users to get their news from TikTok-style clips
Amazon is about to find out whether TikTok users will bring common behaviors to Prime Video. The entertainment hub is now hosting short-form news clips that digest top headlines into bite-sized videos. Prime Video's short-form news content is collected in "curated playlists" that cover national and local stories. Users can find those selections by looking in the Trending Topics or Local News carousels on the Prime Video app. Amazon's announcement indicates that the playlists will be populated with content from "multiple trusted news sources." Outlets that are linked to the Prime Video homepage include ABC News Live, CBS News 24/7, LiveNOW from Fox, CNN Headlines, and NBC News NOW. Visit Tubefilter for more great stories.
TikTok Shop’s luxury goods glow-up is happening on live streams
Buying goods from strangers on the internet is a crapshoot, and customers assume more risk as the value of the purchased item goes up. So as TikTok Shop becomes a hub for luxury goods, buyers are looking for an additional layer of trust -- and they're finding it on TikTok LIVE. Countless sellers employ TikTok's live streaming format to show off their wares, and those broadcasts have become especially important within the realm of luxury goods. At the inaugural Luxury Resale Summit in New York City, TikTok shared a telling stat regarding its higher-priced transactions: 94% of TikTok Shop's luxury resale revenue in the U.S. comes from live broadcasts. Visit Tubefilter for more great stories.
Google UCP Update Lets Merchants Enable Cart Transfer To Site via @sejournal, @MattGSouthern
Google is rolling out cart transfer and checkout testing in the Merchant Center UCP hub, plus a YouTube ads beta and wider AI insights. The post Google UCP Update Lets Merchants Enable Cart Transfer To Site appeared first on Search Engine Journal.
Tinuiti Unveils Ad Fatigue Tool For Meta Platforms
The new tool's introduction comes as more ads are created with AI technology making quality and variety of creative a bigger factor in campaign success, according to the agency.
Reddit's ChatGPT Citation Crash Isn't AI-Maggedon For Humanity
The decline doesn't justify abandoning Reddit or rebuilding a marketing program around whichever domain enjoyed a strong Tuesday.
Samsung Says Folding Up Is Hard To Do
In a new campaign, "Couples Therapy" star Dr. Orna helps people learn to say, "It's not you. It's your iPhone."
A Loss Of Agency
There is no greater loss of agency than extinction, but any loss of agency can feel like the end of the world. Particularly things like privacy, surveillance pricing, and inflation
Sydney Sweeney Criticized For Another Racy Ad
Novig "is a company with not much market share, and so polarizing people is a reasonable strategy," says Joshua Lewis, a marketing professor at New York University's Stern School of Business.
Google Is Not As Safe A Place To Advertise As TV: VAB
Although Google blocked or removed more than 8 billion ads and shut down about 25 million advertiser accounts in 2025, the search giant attracts many scam artists and is arguably not as safe an environment to advertise in as television, according to an analysis of Google data by VAB titled, “Bad Actors: Examining How Much Objectionable Advertising Google Takes Action Against," PPC Land reports. According to the VAB’s reading, Google removed 602 million ads for violations tied to scams, and suspended more than 4 million accounts for scam-related activity. But the group argues that Google has not reported how long the scam ads were live and many people viewed them.
NFL Expands Prediction Market Ad Ban To In-Stadium Signage
The NFL has extended its ban on prediction-market advertising during games to in-stadium signage, club sponsorships and player endorsements, describing its policy for the first time on the record, Gambling Insider reports. In addition, the NFL has clarified its policy on the sportsbooks allowed to advertise. “During NFL games, sportsbook partners must advertise one of their approved products,” said Tim Schlittner, the NFL’s director of communications. “They cannot do general advertising. They cannot advertise prediction markets.”
'The New York Times' Names Michael Hirschorn Media Columnist
The New York Times has hired Michael Hirschorn as media columnist as the column returns in the face of numerous problems facing the industry, including a White House that is hostile to media, the Times reports. Earlier media columnists were David Carr, who started the column two decades ago, Jim Rutenberg and Ben Smith. Hirschorn, who in 2008 wrote that the Times could “plausibly go out of business,” writes that he is “thrilled to have not only been proven wrong, but so wrong; that the Times was able to hire him.
Americans Value Press Freedom, Are Against License Cancellations
Roughly 75% of Americans feel press freedom is extremely or very important for society’s well-being, according to a new study by the Pew Research Center, the Associated Press reports. But 50% support government restrictions on reporting in certain instances — for example, to protect national security. But many respondents say it is never acceptable to revoke the broadcast license of a news provider. About 70% of Americans believe the Trump administration and the U.S. news media have a very or somewhat bad relationship.
Poignant Michael J. Fox Speech Was Emmys' High Point
Brave Michael J. Fox brought class and courage to the Emmy Awards Monday night on NBC.
Tech Lab Opens Public Comment To Streamline Programmatic
The ad-tech sector's leading standards organization introduced new baseline protocols and shared rules to foster higher transparency, consistency, and efficiency across programmatic advertising.
Google Unveils Experimental Chrome Ad-Detection Tools
The tools, built into the existing Chrome User Experience Report framework, are geared toward helping paid-for media teams that buy and help advertisers to evaluate audience ad-load experiences.
Hyundai, Amazon Release Details Of Shopping Engagement Strategy
Hyundai is the first auto manufacturer to build a closed-loop measurement system powered by Amazon that connects digital shopping engagement in a privacy-compliant way to verified dealership sales. This week the companies plan to make the results public.
Lions Expands Global Model, Adds Regional Events
In North America it is debuting a new event next month called Insight to Impact that will take place in Denver, moving to Nashville in 2027. It will combine sessions about market research, content marketing and creative expertise.
Emmys Probably Won't Win One, Viewing Sinks 9%
NBC's Monday 'Emmys' broadcast was down 9% to 6.7 million Nielsen-measured viewers vs. a year ago. In 2025, the 'Emmys' aired on a Sunday with 7.4 million viewers, its strongest performance since 2021.
Threads Centers Podcasting With New Creator Tools
Threads is building on its Super Bowl 2026 NFL Media Center launch by introducing new podcasting tools designed to incentivize more creators to share their shows and generate on-app conversations among their fans.