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20,107 articles covering the AdTech ecosystem
How The Try Guys Turned Their Love For Liquid I.V. Into A Brand Deal
When a creator already loves the product they're marketing, it's easy to work it into their content in ways that feel natural. That's exactly what the Try Guys did. The post How The Try Guys Turned Their Love For Liquid I.V. Into A Brand Deal appeared first on AdExchanger.
FTC Clarifies Its Rules For Auto Pricing In Ads
Auto dealers are finally getting the clarification they have been seeking from the Federal Trade Commission (FTC) on vehicle price advertising, RVBusiness reports. The FAQ document specifies that dealers must provide the total price the buyer will pay, including the doc fee and all other possible costs. But government charges can be excluded from the all-in price. “The FTC’s FAQ addresses the key all-in pricing questions we’ve been hearing from dealers, both directly and through KPA’s compliance webinars, and gives dealers better guidance on how the agency will interpret the rule moving forward,” said Phil Ingrassia, president of RVDA.
Macro Acquires Allblk, Marking Entry Into Direct Streaming
Macro, a multi-platform entertainment company, has entered the direct-to-consumer streaming field, acquiring Allblk, a streaming platform serving Black audiences, from AMC Global Media, Variety reports. “At a time of significant disruption and consolidation across the media industry landscape, Macro sees an opportunity to invest in a focused platform with a clear audience and strengthen it through greater resources, content and creative partnerships,” said Charles D. King, the founder of Macro.
R/GA Debuts AI Tool To Uphold Brand Guidelines
R/GA is launching an AI tool called the BRDNA Sequencer that can help marketers maintain their brand integrity, Fast Company writes. The new offering trains itself on a company’s brand guidelines and puts them into a format that AI agents can read and understand. The platform-agnostic BRDNA Sequencer allows the company to use simple prompts to generate marketing emails, social assets and CRM systems that can then be edited. The BRDNA Sequencer will be available this month. BRDNA stands for “Brand DNA.”
FCC Seeks Comments On Its Political Ad Pricing Guidance
The Federal Communication (FCC) is seeking comments on its guidance on discounts for political ads, TVTechnology reports. The guidance issued in March seemed to expand the types of organizations that are eligible for the “lowest unit charge” discounts. This could deprive broadcasters of significant ad revenue. There were no comments sought in March, but the FCC’s Media Bureau has set a deadline of Sept. 25 for input on the guidance, which also been challenged in the courts.
Why WPP isn’t the biggest casualty in the PepsiCo-Coca-Cola-Publicis shuffle
The PepsiCo-Publicis-Coke shuffle left WPP looking like the loser. It’s more complicated than that.
Inside the complex anatomy of agency AI bills
From AI subscriptions to metered token usage, agencies are grappling with a more complicated cost structure and who pays.
Media Briefing: Overheard at the Digiday Publishing Summit, Sept. ‘26 ‘Google Zero’ edition
Publishers debate zero-click search, AI licensing contracts and AI visibility at the Digiday Publishing Summit town hall.
Nearly all luxury resale transactions on TikTok Shop US now come from livestreams
Year-to-date, 94% of revenue on TikTok Shop from luxury resale in the U.S. is coming from livestreaming, the platform revealed last week.
Should brands swerve, or steer as F1’s U.S. viewership slows?
Formula One is spending to re-engage fans for the seasons’ second half. With viewership figures under question, should brands seeking to share its growth story worry?
Paying The Past To Buy The Future; Will Microsoft Finally Do In-Game Ad Insertion?
Perplexity and other LLMs are mounting massive social influencer marketing campaigns. Also: Xbox is not giving up on its advertising ambitions. The post Paying The Past To Buy The Future; Will Microsoft Finally Do In-Game Ad Insertion? appeared first on AdExchanger.
Study: Federal film & TV production incentive would boost US economy
A jobs and economic opportunity study by Olsberg•SPI, commissioned by the Motion Picture Association (MPA) in support of the work endorsed by the US Film & TV Production Coalition, has found that a federal film and TV production incentive that increases the share of global film and TV productions made in America would deliver significant […]
Snap launches AR Specs
The glasses cost nearly $2,200 and feature a 51-degree field of view, while questions linger about consumer enthusiasm for the product.
Threads adds more podcast promotion features
Creators can now post their logos and info on their profiles and users can save their favorite episodes in the app.
LinkedIn offers tips on company targeting via Campaign Manager
LinkedIn's Companies Hub provides insights into how business representatives have engaged with a business's organic posts and paid advertising.
Meta adds simplified third-party AI support to WhatsApp
The update will help brands set up their preferred agent profiles and responses without requiring in-depth coding knowledge.
Report highlights the value of creator-led collabs on Instagram
Creator-published brand collaborations outperform brand posts and brand-published collaborations, according to a new study from Emplifi.
X adds in-stream stock trading
Users in the U.S. can now tap through Cashtag partner listings to buy or trade stocks in-stream, furthering the platform’s ambitions to provide financial services.
The AI Race, the Search for Sticky Content and Building Fan Communities on the Agenda at Variety’s Entertainment and Technology Summit
Is the stock market in the grip of an AI bubble? Will consumer spending collapse under the weight of inflation fueled by rising energy prices? Can Disney, Netflix and other entertainment giants build out their streaming platforms beyond video to boost profits and margins? There’s no shortage of business trends coalescing around media and entertainment […]
Google Search Profile Badges Expose The Publisher Traffic Crisis via @sejournal, @martinibuster
Google published guidance for adding a Search profile badge as Search becomes a destination for following creators and publisher. The post Google Search Profile Badges Expose The Publisher Traffic Crisis appeared first on Search Engine Journal.
Meta Reportedly Readies Camera-Less Smart Glasses
Meta reportedly plans to launch "Luna" - a new camera-less smart glasses model, following its potential unveiling at the company's Connect developer conference from Sept. 23- 24.
Microsoft AI Chief Warns Humanlike Claude Is Risky
The Microsoft CEO warned of the risks of training AI models like Anthropic's Claude to be human-like and consider their own state of consciousness or welfare.
Inside Wikipedia’s Plan to Survive the Answer Engine Apocalypse
At Brandweek, the nonprofit's director of brand explained why ubiquity without attribution is an existential threat, and how a new campaign aims to fix it.
The Court Just Unsealed Judge Brinkema’s Remedies Decision In The Google Ad Tech Antitrust Case. Here’s Your TL;DR
Jason Mraz once sang about having the remedy. A federal judge has now handed one (actually, several) to Google – and, well, “it all amounts to nothing in the end.” Or at least, that’s the fear. On Tuesday, two weeks after Judge Leonie Brinkema filed her full remedies opinion under seal in US v. Google […] The post The Court Just Unsealed Judge Brinkema’s Remedies Decision In The Google Ad Tech Antitrust Case. Here’s Your TL;DR appeared first on AdExchanger.