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On today's digest we look at the latest surrounding ads on Gemini, an acquisition by Publicis, and the closing arguments in the first ever social media addiction jury trial. How soon could ads be coming to Gemini?  Google’s SVP of knowledge [...] The post Digest: Ads Could be Coming to Gemini; Publicis Acquires AdgeAI; Social Media Addiction Jury Trial Concludes appeared first on ExchangeWire.com.

There is an ongoing effort in Connected TV to clean up the supply chain. Much of that effort has taken the form of subjecting resellers to heightened scrutiny, privileging certain endpoints and collapsing supply into a smaller number of proprietary pipes. The underlying assumption is that complexity itself is the problem. But complexity is not […] The post Why ads.txt Needs To Evolve For Connected TV appeared first on AdExchanger.

“Private eyes They’re watching you They see your every move” That was FTC Commissioner Mark Meador’s rather droll choice for walk-on music when he spoke at the Marketecture Live event in New York City earlier this week. Nothing like a little Hall & Oates to get you in the mood to talk about cookie-based opt-out […] The post Hot Takes From FTC Commissioner Mark Meador On Cookies And The Limits Of Self-Regulation appeared first on AdExchanger.

From Conan O'Brien's jokes to big wins, here's what you missed from the 98th Oscars.

Ulta Beauty will soon launch on TikTok Shop.

Lay’s is using WhatsApp to mimic the group chat during the World Cup, engaging fans and building first-party data.

Linden Lane Films combines Hollywood talent, YouTube mega creators, and audience data with hopes of reshaping monetization and content.

Under the updated approach, Shopify merchants’ products will still appear inside ChatGPT conversations, but buyers will typically complete purchases on the merchant’s own online storefront.

Burger King’s ad shows off hard-won improvements while crowing the customer.

The chain is rolling out major changes after its U.S. boss shared his real phone number and invited suggestions from the public.

Mazda teams with Disney and AMPAS to make the CX-5 the star of five prestigious short films.

The ad debuted during the 98th Academy Awards, showcasing a heartwarming father and son story.

Ben Fox, senior vice president and chief marketing officer at McDonald's UK & Ireland, spoke to Campaign about the brand's ambition to spotlight young workers.

NBUniversal’s Peacock streamer is revving up a number of new technology innovations that will roll out on the platform, including plans for an AI-powered Andy Cohen Avatar who will guide viewers through Bravo’s big library of series as well as recommend new shows. Cohen spoke Sunday at the SXSW festival in Austin, Texas on Sunday […]

SAN JUAN, Puerto Rico — In a streaming world overflowing with shows, apps and remote controls that seem to require a pilot’s license, Bill Condon says the real hero is something viewers never see: metadata. Condon, global head of advertising sales at Gracenote, a Nielsen unit, says the company’s data has quietly become part of [...]

SAN JUAN, Puerto Rico — Brands relying exclusively on first-party data miss cross-brand consumer behavior patterns, creating blind spots that limit audience understanding beyond single-retailer interactions. “Yes, that first party data is that liquid gold for a brand. A brand gets that from you because you want to then have your Kroger’s card or your [...]

TikTok's partnership with iHeartMedia is coming into focus. Working together, the two companies will establish a station called TikTok Radio and a TikTok Podcast Network that will include a mix of creator-led shows. "TikTok Radio from iHeart," as the station is officially named, will be available across digital and terrestrial airwaves. Listeners can tune in via the iHeartRadio app or one of 28 broadcast stations, including frequencies in New York, Los Angeles, Atlanta, Austin, Chicago, Dallas, Nashville, and Miami. Programming will include the usual Top 40 fare as well as some segments that will make the station feel more TikTok-y.  Visit Tubefilter for more great stories.

There are very few active websites that are over 30 years old, but Newgrounds is one of them. First launched in 1995, the video hub founded by Tom Fulp housed many of the Flash animations that broke into the mainstream around the turn of the millennium. If you're not old enough to have experienced the peak of the Flash animation community, or if you're just nostalgic for a bygone era of internet culture, the Newgrounds Roulette is worth a few minutes of your time. That's the name of a website developed by Mike Wing, and as its name suggests, it offers a randomized selection of Newgrounds videos from the late nineties and early aughts. Visit Tubefilter for more great stories.

Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. This week, a TikToker hits the beach (and network TV) as part of an anticipated reboot, a Paul brother receives a presidential stamp of approval, and gamers compete in the realm of noughts and crosses. Noah Beck joins the cast of FOX's Baywatch reboot. The TikTok star will portray a "rookie lifeguard" in the upcoming reboot of the classic Pamela Anderson/David Hasselhof series. Beck showed off his acting skills (and his smoldering looks) on Tubi's Sidelined: The QB and Me. Now he's headed to another FOX-owned network as part of an ensemble cast. Visit Tubefilter for more great stories.

Ah, the great duality of generative AI: Platforms like YouTube and Facebook have gone whole-hog into developing LLM-based tools in hopes of making big dolla dolla bills…only to realize those same tools are aiding the spread of slop content across their UGC platforms. In late 2024, Meta‘s VP of Product for Generative AI publicly envisioned […] Visit Tubefilter for more great stories.

Ms. Rachel. Alan Chikin Chow. Mark Rober. Salish Matter. Barstool Sports and The Ringer. Usually when we talk about YouTube, programming, and Netflix, it’s YouTube-native (or at least YouTube-posted) content moving to Netflix. But not this time. Somebody Feed Phil, the long-running travel/food series hosted and exec produced by Everybody Loves Raymond creator Phil Rosenthal, […] Visit Tubefilter for more great stories.

SAN JUAN, Puerto Rico – Several leading streaming services have committed to support the Boys & Girls Clubs of Puerto Rico by donating substantial inventory for a Spanish-language public service announcement. The PSA, created by Omnicom’s BBDO San Juan, will run on the Spanish language services of LG Ads, Netflix, Roku, TelevisaUnivision, Vizio and Comcast’s [...]

For decades, marketing teams organized their strategies around channels—search, social, email, and paid—each measured and optimized separately. But as AI increasingly mediates how buyers discover, compare, and choose products, that channel-based model is breaking down, forcing marketers to rethink their infrastructure around something far more important: customer intent. That channel-based structure shaped everything from budgets […] Why AI Is Forcing Marketing to Move From Channels to Intent first appeared on Street Fight.