News
20,101 articles covering the AdTech ecosystem
Why Apple’s CEO transition matters for the entire ad industry
Apple is no longer simply a company marketers advertise on, it is the environment the industry runs inside of.
How the NFL can give Gen Z a bigger role in shaping football culture
The NFL has figured out how to reach the next generation. Now it needs to give young fans more ways to create, participate and make the game theirs.
Final call for Small Agency Network applications—sign up here
Independent agencies with 150 or fewer employees have until Sept. 28 to apply for Year 2 of Ad Age’s Small Agency Network.
AI might be moving too fast in marketing as well
Generative AI didn’t invent marketing’s worst instincts—it just removed the friction that used to restrain them.
KDSP’s Mollie Partesotti on Grow Therapy’s ads and a more holistic approach to strategy
The strategist reflects on a classic Nike spot, what brands get wrong about creativity and where advertising is headed next.
How OpenAI is connecting ChatGPT ads to its enterprise business—and what it means for brands
This month alone, the OpenAI platform has already added Amazon as a major ad tech partner and debuted a new type of conversational ad format.
Telstra celebrates every kind of internetter in colorful new campaign
Bear Meets Eagle On Fire creates 10 animated films about gamers, meme scrollers, rabbit holers and other online archetypes.
Adtech Vet Todd Parsons Named CEO of Blackstone-Owned Insights Firm
The former Criteo exec wants to use AI to change market research.
Taking Time Back: BuildLab Set to Architect Time-Suck Solution
Some of the biggest names in the industry are battling it out to build the tool that best serves the industry.
Pipedrive Launches Nova to Turn Sales Meetings Into CRM Intelligence
Built into Pipedrive, Nova briefs salespeople before meetings, records and transcribes calls, and drafts CRM updates afterward to reduce admin work and keep deal data current. Pipedrive, the easy and intelligent CRM for small and medium-sized businesses, announced the general availability of Nova, an AI meeting intelligence tool built directly into Pipedrive. Pipedrive Nova briefs […]
Smarsh Turns Compliance into an Enterprise-Wide Advantage with New MCP Server and AskSmarsh AI
New architecture turns manual, siloed compliance workflows into governed, AI-driven outcomes for communications data Smarsh, the global leader in digital communications data and intelligence, unveiled a major expansion of its Communications Intelligence Platform. The launch includes a new Model Context Protocol (MCP) Server, a conversational AI intelligence layer called AskSmarsh AI, and expanded agentic capabilities, […]
HubSpot and OpenAI Deepen Partnership to Bring AI Transformation to Every SMB
HubSpot launched the first and most popular CRM integration for ChatGPT to help businesses connect their customer context everywhere they work. Today, we are launching the first CRM integration with ChatGPT Ads for customers to build, manage, and measure campaigns directly in HubSpot. HubSpot and OpenAI are launching an exclusive AI Growth Bundle, offering HubSpot […]
LinkSquares Transforms Enterprise-Wide Contract Workflow
New Workflow Builder Agent and Workflow Blueprints turn plain-language business requirements into sophisticated, customizable, and tightly-governed contract processes. LinkSquares, the leading Agentic contract lifecycle management (CLM) platform, introduced Workflow Builder Agent and Workflow Blueprints as exciting new capabilities to its all-agentic platform that give in-house legal and business teams a faster, more accessible way to […]
ShengShu Technology Unveils Vidu S2, Bringing Real-Time Interaction and Editing to AI Video
On September 15, 2026, ShengShu Technology unveiled Vidu S2. Vidu S2 comprises two models: Vidu S2-Avatar, a real-time interactive digital-character model designed for continuous interaction, and Vidu S2-Editing, a real-time video editing model for incoming video streams. Building on these two models, ShengShu Technology has also explored real-time spatial video generation and editing for VR […]
Insider One Introduces Agent One™, the Self-Optimizing Intelligence System for Autonomous Customer Engagement
Agent One™ combines Agent One Teams and Agent One Audiences into a natively connected two-sided intelligence system where every interaction strengthens the next decision. Insider One, the leading agentic customer engagement platform, announced the launch of Agent One™, the self-optimizing intelligence system for autonomous customer engagement. Agent One introduces a new operating model for customer […]
Saving Time, Adding Pressure: AI’s Double-Edged Impact on Agency Staff
WPP's plans to cut an additional 1,000 jobs by the end of this year have raised further concerns about the impact of AI on the agency model. The holding company has already cut around 11,000 jobs since the start of 2025, and in February announced a multi-year strategic plan to make the group “a simpler, Read More
Digest: Programmatic DOOH Reaches $1.34bn Globally; Shein Stock Hits New Low Since IPO
In today’s Digest, we cover the global programmatic DOOH market reaching USD$1.34bn (£1bn), Shein shares sinking to a post-IPO low after an underperform rating, and Ozone launching Arc to enter performance marketing. The post Digest: Programmatic DOOH Reaches $1.34bn Globally; Shein Stock Hits New Low Since IPO appeared first on ExchangeWire.com.
Concord Gives Brands More Control to AI Media Buying
Today (17th September, 2026), Concord announced new capabilities designed to help brands make every media campaign smarter, more consistent, and easier to control. Brands already know how their media should be bought: budgets, naming, targeting, brand safety, approvals, and reporting. The [...] The post Concord Gives Brands More Control to AI Media Buying appeared first on ExchangeWire.com.
How The Try Guys Turned Their Love For Liquid I.V. Into A Brand Deal
When a creator already loves the product they're marketing, it's easy to work it into their content in ways that feel natural. That's exactly what the Try Guys did. The post How The Try Guys Turned Their Love For Liquid I.V. Into A Brand Deal appeared first on AdExchanger.
FTC Clarifies Its Rules For Auto Pricing In Ads
Auto dealers are finally getting the clarification they have been seeking from the Federal Trade Commission (FTC) on vehicle price advertising, RVBusiness reports. The FAQ document specifies that dealers must provide the total price the buyer will pay, including the doc fee and all other possible costs. But government charges can be excluded from the all-in price. “The FTC’s FAQ addresses the key all-in pricing questions we’ve been hearing from dealers, both directly and through KPA’s compliance webinars, and gives dealers better guidance on how the agency will interpret the rule moving forward,” said Phil Ingrassia, president of RVDA.
Macro Acquires Allblk, Marking Entry Into Direct Streaming
Macro, a multi-platform entertainment company, has entered the direct-to-consumer streaming field, acquiring Allblk, a streaming platform serving Black audiences, from AMC Global Media, Variety reports. “At a time of significant disruption and consolidation across the media industry landscape, Macro sees an opportunity to invest in a focused platform with a clear audience and strengthen it through greater resources, content and creative partnerships,” said Charles D. King, the founder of Macro.
R/GA Debuts AI Tool To Uphold Brand Guidelines
R/GA is launching an AI tool called the BRDNA Sequencer that can help marketers maintain their brand integrity, Fast Company writes. The new offering trains itself on a company’s brand guidelines and puts them into a format that AI agents can read and understand. The platform-agnostic BRDNA Sequencer allows the company to use simple prompts to generate marketing emails, social assets and CRM systems that can then be edited. The BRDNA Sequencer will be available this month. BRDNA stands for “Brand DNA.”
FCC Seeks Comments On Its Political Ad Pricing Guidance
The Federal Communication (FCC) is seeking comments on its guidance on discounts for political ads, TVTechnology reports. The guidance issued in March seemed to expand the types of organizations that are eligible for the “lowest unit charge” discounts. This could deprive broadcasters of significant ad revenue. There were no comments sought in March, but the FCC’s Media Bureau has set a deadline of Sept. 25 for input on the guidance, which also been challenged in the courts.
Why WPP isn’t the biggest casualty in the PepsiCo-Coca-Cola-Publicis shuffle
The PepsiCo-Publicis-Coke shuffle left WPP looking like the loser. It’s more complicated than that.