News
16,334 articles covering the AdTech ecosystem
Doceree Launches Generative AI Connectors, Bringing Clinical Intelligence to ChatGPT and Claude
Native connectors to OpenAI’s ChatGPT and Anthropic’s Claude bring pharma-grade governance to healthcare’s newest channel — privacy-safe by architecture, orchestrated through Daily Command, and powered by Semmelweis. Doceree, the world’s first AI-powered operating system for healthcare marketing, launched its generative AI Connectors — native connectors to generative AI platforms, beginning with OpenAI’s ChatGPT and Anthropic’s […]
PhotoShelter Launches Live Stream Video Workflow, Enabling Teams to Clip and Distribute Live Broadcast Content in Real Time
New capability enables live ingest, in-event clipping, and automatic AI-tagged archiving in a single platform PhotoShelter, a leading digital asset management (DAM) platform for brands, today announced the launch of Live Stream Video Workflow, a new capability that ingests live broadcasts directly into PhotoShelter so teams can clip highlight moments and push them to social media and other […]
Next Net and Sundial Media & Technology Group Launch SAIL, a New Rights-Managed Content Standard for AI
Next Net today announced the launch of the Standardized Agentic Intelligence Ledger (SAIL), a new initiative developed with Sundial Media & Technology Group, one of the most influential media and technology companies shaping culture and community today, to establish a scalable framework for how AI systems access, attribute, and compensate premium content creators and publishers, to […]
Frostbite Marketing Launches Integrated AI Search Optimization Service Combining SEO, AEO, and GEO
The new program helps businesses of every size rank on Google and get cited in AI answers from ChatGPT, Perplexity, Claude, and Google AI Overviews. Frostbite Marketing, a national U.S. digital marketing agency, has launched an integrated AI Search Optimization service that combines traditional search engine optimization (SEO) with Answer Engine Optimization (AEO) and Generative Engine Optimization […]
Meet Vibe Directing: OpenArt AI Launches ‘Director’ to Introduce Conversation-Driven, Longer-Form AI Visual Storytelling
OpenArt Director provides unmatched tools for filmmakers, advertisers, social media creators, and everyday storytellers to produce high-quality video content OpenArt, the AI creative studio and AI video generator used by 8 million monthly active users, launched Director, its revolutionary new offering that lets anyone create a complete, cinematic-quality video through conversation alone. Users describe the […]
Ascendios.ai Launches Flagship Autonomous AI Video Ad Engine
New system automates HD video ad production for abstract niches, saving mid-market firms five figures monthly in creative overhead and labor. Ascendios.ai, LLC today officially announced the commercial launch of its flagship Automatic AI Content Creation Engine. Following a rigorous, multi-year internal research and development phase dedicated to engineering secure middleware and bespoke automation, this […]
social.plus Launches Vise: Workflow Governance for AI Coding Agents Building SDK Integrations with social.plus
Vise is the proof layer for AI-assisted SDK integration, turning a build that compiles into a record a reviewer can actually trust social.plus, the platform powering in-app social and community experiences for leading consumer brands, today announced Vise, a local CLI and installable coding-agent skill for building social.plus SDK integrations. The tool gives agents such […]
Digest: OpenAI Ads Set to Miss Forecast by 90%; Disney+ Weighs Free Ad-Supported Tier
In today’s MadTech Daily, we discuss OpenAI’s ad business targets, Disney considering and ad-supported free tier, and much more… The post Digest: OpenAI Ads Set to Miss Forecast by 90%; Disney+ Weighs Free Ad-Supported Tier appeared first on ExchangeWire.com.
Monzo kicks off social media review
Creativebrief is managing the process.
First-Party Data Is About More Than Retargeting And Audience Suppression
Brands have spent years and serious money building a direct understanding of their customers within analytics platforms, CDPs, loyalty programs, consent frameworks and CRM systems. And yet, when it comes time to make a media buy, they still hand the process over to algorithms shaped by someone else’s data. In 2011, AdExchanger asked me to […] The post First-Party Data Is About More Than Retargeting And Audience Suppression appeared first on AdExchanger.
With Match Rates Falling, Is Effective Attribution Just An Illusion?
Attribution isn’t all it’s cracked up to be. Just ask Cimin Ahmadi Cohen, founder and CEO of Idea Peddler, a full-service agency based in Austin Texas. The post With Match Rates Falling, Is Effective Attribution Just An Illusion? appeared first on AdExchanger.
“Friction is Expensive”: Kabeer Chaudhary, M&C Saatchi Performance, on Why Independence Means Speed
Kabeer Chaudhary, global CEO of M&C Saatchi Performance, discusses the case for staying independent and more... The post “Friction is Expensive”: Kabeer Chaudhary, M&C Saatchi Performance, on Why Independence Means Speed appeared first on ExchangeWire.com.
Digital video ad spending is booming – trust in premium inventory isn’t.
Digital video ad spend continues to climb, but buyers say bigger budgets bring tougher questions about inventory quality, supply chain transparency.
Future of TV Briefing: The M&A match game (summer 2026 edition)
This week’s Future of TV Briefing looks at the M&A deals that should be in the offing after an active first half of 2026.
Reddit questions if AI data deals could hurt its ad business
Reddit’s ad business is built on the value of its community conversations. Now the company is debating whether selling those same conversations to AI companies could undermine that advantage.
Brands won this season of ‘Love Island USA’
Brands are eagrs to find their way into shows like Love Island USA and events that have become appointment viewing.
Publisher ad supply fell by up to 40% in Q2 as AI search choked the open web
Publisher ad supply fell by up to 40% in Q2 of 2026 as AI‑era, zero‑click search choked the flow of traffic to news and other open‑web sites, per U.S. and U.K. benchmarking data from Ozone, shared exclusively with Digiday.
Spotify Fully Absorbs Megaphone; Buyers Don’t Trust CTV Ad Supply
All In One Spot Six years after Spotify acquired audio ad server Megaphone, the product has finally been entirely absorbed into the Spotify Ad Server. So if you’re a podcast publisher that uses Megaphone, check your campaigns. Because, starting today, any Priority or Standard Guaranteed campaigns and PMP deals that aren’t using the updated Spotify […] The post Spotify Fully Absorbs Megaphone; Buyers Don’t Trust CTV Ad Supply appeared first on AdExchanger.
Google’s Mueller On First Link Priority & Link Obfuscation via @sejournal, @MattGSouthern
John Mueller responded to a plan to hide homepage links from Google in hopes only one internal anchor text would count, known as "first-link priority." The post Google’s Mueller On First Link Priority & Link Obfuscation appeared first on Search Engine Journal.
PayPal Ads Bets on Transaction Data to Solve Commerce Media’s Measurement Problem
CANNES, France — While ad spending in commerce media is projected to reach $100 billion by 2026, according to Emarketer, proving true return on investment across multiple merchants remains elusive for many advertisers. PayPal believes its position straddling 400 million users and 30 million merchants gives it an unusual vantage point. The company’s advertising arm, […]
Streaming Ads are Growing Up, Getting Smarter and Learning to Shop: Amazon’s Jenny Burke
CANNES, France – At Cannes Lions, where every conversation eventually circles back to AI, measurement or someone insisting they have solved television, Amazon Ads arrived with a simpler proposition: Why settle for one advertising platform when you can have an entire shopping mall attached to your streaming service? That was the message from Jenny Burke, […]
In-App Messaging, the Most Undervalued Channel in Modern Marketing
As AI-driven personalization becomes central to customer engagement, in-app messaging is emerging as one of the biggest untapped growth opportunities for brands with mobile apps. When I started MoEngage in 2014, it was born from a real problem. My co-founder and I had built an earlier mobile app, DelightCircle. We had a good understanding of […] In-App Messaging, the Most Undervalued Channel in Modern Marketing first appeared on Street Fight.