FTC Clarifies Its Rules For Auto Pricing In Ads

Auto dealers are finally getting the clarification they have been seeking from the Federal Trade Commission (FTC) on vehicle price advertising, RVBusiness reports. The FAQ document specifies that dealers must provide the total price the buyer will pay, including the doc fee and all other possible costs. But government charges can be excluded from the all-in price. “The FTC’s FAQ addresses the key all-in pricing questions we’ve been hearing from dealers, both directly and through KPA’s compliance webinars, and gives dealers better guidance on how the agency will interpret the rule moving forward,” said Phil Ingrassia, president of RVDA.

Last updated Sep 17, 2026 by ATDb automated enrichment