News
20,092 articles covering the AdTech ecosystem
Fremantle sells trio of dramas to Stan
Fremantle and Fox Entertainment’s rebooted action-drama Baywatch is heading to Australian streaming service Stan, following the unveiling of the streamer’s upcoming slate at its Upfronts. Also heading to Stan is Element Pictures’ romantic drama You Are Here starring Claire Foy and Matthew Macfadyen, and Red Planet Pictures’ new thriller The Only Suspect starring Kevin McKidd. […]
Reliance Jio sets 650km for 1,600 satellites
Reliance Jio is planning to order 1,600 low Earth orbiting satellites for India – and global – coverage. It has set 650 kms altitude for the fleet, which is just above Starlink (at 550km) and Amazon Leo (at 630km), in a band not currently being used which means cleaner orbital slots and less interference coordination. […]
SpaceX COO updates the market
SpaceX’s president and COO Gwynne Shotwell used a conference appearance to update the market on SpaceX’s current plans and thinking. She told delegates that there would be no new stock issuances to fund expansion of infrastructure. “We have a Direct-to-Cell business right now through T-Mobile. I don’t think they provision all their users with it, […]
Recast powers Saudi Pro League’s new distribution model
The Saudi Pro League (SPL) has announced a new international distribution model, powered by Recast, opening live Roshn Saudi League (RSL) content to a wider network of content creators, clubs, players and third-party platforms. The model extends distribution beyond the traditional relationship between rights holders and broadcasters, allowing organisations and individuals with engaged audiences to […]
Nielsen enhances Streaming Content Ratings
Nielsen, the TV measurement specialist, has announced enhancements to its Streaming Content Ratings (SCR) product, which accelerates data deliveries from a once-weekly reporting cadence to a daily cadence. With this update, Nielsen has reduced SCR data delivery time by up to 80 per cent. Clients now receive data, delivered each business day, for viewing that […]
Sky Italia scores Euro 2028 rights
Sky Italia has announced the acquisition of UEFA Euro 2028 rights, as well as qualifying matches for the tournament and the next Nations League (starting this September). All 51 Euro 2028 matches will air on Sky italia – 24 of which are exclusive to the pay-TV broadcaster in Italy. “We are proud to announce this […]
Disney+ introduces Playlists
Disney+ has rolled out a a new Playlists feature globally, bringing together themed collections of episodes and movies into a continuous, lean-back viewing experience with full playback controls, making it easier for subscribers to discover content and keep watching. Instead of choosing titles one by one, viewers can select a playlist curated by genre, franchise, […]
MFE-MediaForEurope H1 revenue down 6%
Italy-based broadcasting group MFE-MediaForEurope (MFE) reported EBIT of €145.7 million for the first half of 2026, representing a €153 million turnaround compared to a pro forma loss of €7.3 million a year earlier. The adjusted net result increased to €50.5 million, up from €6.9 million pro forma in the prior-year period. Consolidated revenues stood at […]
Report: Anime genre leads Asia viewing
Anime reaches a larger share of streaming users each month than any other genre across Asia, and its viewing on Netflix has grown nine times faster than the platform itself, according to The Anime Economy, a report from Media Partners Asia (MPA). Drawing on MPA’s ampd measurement panels in eight Asian markets, MPA’s classification of […]
Fresh, Impactful, Innovative: The GPMA Shortlist is Out
From partnerships that took risks and broke records to campaigns that defied convention to unlock growth, this year’s shortlist is the crème de la crème. Are you on the list?
New Luma Study Finds AI Has Become Mainstream Among Creative Professionals, But Human Judgment Remains the Industry’s Defining Advantage
Inaugural report unveiled at Brandweek 2026 reveals 81% of creative professionals have released AI-generated content, while 62% worry about overreliance on AI at the expense of human creativity Luma, a multimodal general intelligence platform, released its inaugural “State of Creative Professionals and AI: 2026” report at Brandweek, providing one of the most comprehensive looks at […]
BlueLabs Promotes Joy Wilke to Vice President of Polling
Wilke brings a decade of methodological innovation to BlueLabs’ polling and focus group practice BlueLabs, a leading analytics firm specializing in polling, message testing, and qualitative research, announced the promotion of Joy Wilke to Vice President of Polling. In her new role, Wilke will lead BlueLabs’ polling and survey research practice as companies and organizations […]
Syntax Introduces Promotion Lift for Accurate, Reliable Execution of Omnichannel Retail Promotions
Co-innovated with SAP, the solution helps retailers align planning, inventory, and timing to improve promotion readiness and performance Syntax, a leading global technology solutions provider driving enterprise transformation in the cloud, announced the launch of Syntax Promotion Lift, a retail solution designed to help retailers bring greater coordination and profitability to omnichannel promotions. Integrated with […]
Marchex Expands Existing Customer Relationship with Commercial Deployment of AI Voice Agent
Successful Paid Pilot Conversion Further Highlights Cross-Sell Opportunity Across Marchex’s Current Customer Base Marchex, Inc., a vertically focused, AI-driven conversation analytics, customer acquisition and optimization company, announced that an advertising and media customer has expanded its relationship with Marchex through the commercial deployment of the Company’s conversational AI Voice Agent solution following a successful paid […]
Pubstack Appoints AI & Ad Tech Veteran Yann Stadnicki as Chief Technology Officer
Former Microsoft Research and Criteo technology leader brings deep expertise in AI, machine learning and large-scale systems as Pubstack accelerates Spark, the product at the heart of its Supply Intelligence vision. Pubstack, the Supply Intelligence platform for digital publishers, today (17th [...] The post Pubstack Appoints AI & Ad Tech Veteran Yann Stadnicki as Chief Technology Officer appeared first on ExchangeWire.com.
Why Apple’s CEO transition matters for the entire ad industry
Apple is no longer simply a company marketers advertise on, it is the environment the industry runs inside of.
How the NFL can give Gen Z a bigger role in shaping football culture
The NFL has figured out how to reach the next generation. Now it needs to give young fans more ways to create, participate and make the game theirs.
Final call for Small Agency Network applications—sign up here
Independent agencies with 150 or fewer employees have until Sept. 28 to apply for Year 2 of Ad Age’s Small Agency Network.
AI might be moving too fast in marketing as well
Generative AI didn’t invent marketing’s worst instincts—it just removed the friction that used to restrain them.
KDSP’s Mollie Partesotti on Grow Therapy’s ads and a more holistic approach to strategy
The strategist reflects on a classic Nike spot, what brands get wrong about creativity and where advertising is headed next.
How OpenAI is connecting ChatGPT ads to its enterprise business—and what it means for brands
This month alone, the OpenAI platform has already added Amazon as a major ad tech partner and debuted a new type of conversational ad format.
Telstra celebrates every kind of internetter in colorful new campaign
Bear Meets Eagle On Fire creates 10 animated films about gamers, meme scrollers, rabbit holers and other online archetypes.
Adtech Vet Todd Parsons Named CEO of Blackstone-Owned Insights Firm
The former Criteo exec wants to use AI to change market research.
Taking Time Back: BuildLab Set to Architect Time-Suck Solution
Some of the biggest names in the industry are battling it out to build the tool that best serves the industry.