News
16,329 articles covering the AdTech ecosystem
SourceCode Communications Launches Germany Office, Accelerating European Growth
Munich hub strengthens agency’s presence across EMEA as demand for international communications continues to grow SourceCode Communications, the international technology communications consultancy, announced the launch of SourceCode Germany, establishing the agency’s first office in continental Europe and marking a major milestone in its international expansion. Based in Munich, one of Europe’s leading technology and innovation […]
Messagepoint Recognized as a Leader for the Seventh Consecutive Year and Named Innovation Pioneer in the QKS SPARK Matrix™: Customer Communications Management 2026
Messagepoint, a leading provider of AI-powered customer communications management (CCM) software, announced that it has been positioned as a leader in the QKS SPARK Matrix™: Customer Communications Management (CCM) 2026. This marks the seventh consecutive year that Messagepoint has been recognized as a CCM leader by QKS. In addition, Messagepoint was recognized as an Innovation […]
XR Launches XR ONE, the First Platform Connecting Every Stage of Advertising Operations
XR ONE™ gives brands and agencies a single place to manage how ads are made, paid for and delivered across every channel XR (Extreme Reach) launched XR ONE™, a first-of-its-kind AI-powered advertising operations platform that gives brands and agencies a single place for marketers to manage every stage of the advertising lifecycle. At its core, […]
Cvent Unveils More Than 70 Product Innovations at Cvent CONNECT 2026, Backed by $1 Billion Technology Investment
Powered by a team of nearly 2,000 engineers, Cvent previewed 34 net-new AI capabilities across the event lifecycle, all available now, in beta, or expected to ship later this year In front of nearly 5,000 in-person attendees and thousands more online, Cvent announced more than 70 product innovations across its platform at Cvent CONNECT. Designed […]
Sharp Business Systems Expanded Thousands of Accounts with ZoomInfo
The B2B arm of the iconic electronics brand traded a decades-old, face-to-face sales model for AI-assisted prospecting, cross-selling new services across its customer base. ZoomInfo , the all-in-one AI GTM platform, has reported that Sharp Business Systems, the B2B technology services arm of the iconic electronics brand, has expanded thousands of existing accounts into new […]
Redwood Logistics Cut Cost Per Click by Nearly 99% with ZoomInfo
The supply chain leader unified its tech stack and cleaned its data on ZoomInfo, lifting clickthrough 310% and saving 20 to 25 hours a week. ZoomInfo , the all-in-one AI GTM platform, has reported that Redwood Logistics, a leader in modern supply chain solutions, has cut its cost per click by nearly 99%, to as […]
U.K. Government Proposes Social Media Curfew for Older Teens Alongside Under-16 Ban
The U.K. government has proposed a social media curfew for older teenagers alongside its pending ban for those under 16. According to the BBC, 16 and 17-year-olds could face apps such as Instagram, TikTok and YouTube being unavailable to access by default between the hours of midnight and 6 a.m. However, they would be able […]
The PPC Metrics Your CFO Actually Cares About (And How To Report Them) via @sejournal, @timothyjjensen
CFOs focus on revenue impact over vanity metrics. Discover the essential PPC measurements that resonate with executives. The post The PPC Metrics Your CFO Actually Cares About (And How To Report Them) appeared first on Search Engine Journal.
On Signals, Cutting Twice, and What People (Really) Want
Shirley Marschall is back, and she's looking at why some of the clearest signals are consumers saying exactly what they don’t want... The post On Signals, Cutting Twice, and What People (Really) Want appeared first on ExchangeWire.com.
World Cup Advertisers Sitting on Untapped Media Value – Parallel Study Finds
The biggest advertising moment of the year is also one of the biggest opportunities to make media work harder. A new study from the Digital Twin activation platform Parallel finds that World Cup advertisers could lift the resonance of their [...] The post World Cup Advertisers Sitting on Untapped Media Value – Parallel Study Finds appeared first on ExchangeWire.com.
Assertive Yield Appoints Mathieu Gallienne to Lead Sales in France & Benelux
Assertive Yield announced the appointment of Mathieu Gallienne as director of publisher development in France and Benelux. Mathieu will lead commercial strategy and regional growth initiatives, strengthening Assertive Yield’s presence across French-speaking Europe and the Benelux markets. Mathieu brings deep ad [...] The post Assertive Yield Appoints Mathieu Gallienne to Lead Sales in France & Benelux appeared first on ExchangeWire.com.
How Small Agency Network members are handling AI, growth and pricing
Results are in from the first Small Agency Network benchmark survey, offering a snapshot of how members are navigating AI and growth pressures.
How to modernize sponsorships and deepen fan engagement, with PepsiCo’s Jonnie Cahill
Jonnie Cahill, CMO of PepsiCo International Foods, on the “scary moments” before the company’s World Cup WhatsApp campaign and how it is innovating while not betraying core brands.
How Bayer’s head of media is using AI-powered predictive targeting and navigating AI search
Bayer’s head of media, Maria Givens, explains how media execs should be thinking about all things AI, including search, predictive targeting, agentic buying and in-housing.
IP-Based CTV Targeting Fails 3 In Every 4 Times, New Research Finds
The reliability of IP-based identity mapping is under increasing scrutiny.
Convincing Cat Parents To Buy A $600 Litter Box
Most brands worry about competitors. Whisker is worried about complacency – specifically, the millions of cat owners who have decided that scooping an open box of poop in their home is just one of life’s little chores. The marketing challenge is showing people that there’s another way, says CMO Hew Loyd, on this week’s episode of […] The post Convincing Cat Parents To Buy A $600 Litter Box appeared first on AdExchanger.
Oracle Introduces AI-Native Builder Experience to Create and Run Agentic Applications in Oracle Fusion Applications
New no-code and pro-code capabilities enable customers and partners to build Fusion Agentic Applications backed by specialized agent teams, Fusion business objects, workflows, approvals, governance, and auditability With the new AI Studio Skill, developers can now use familiar tools such as VS Code, OpenAI Codex, Claude Code, CLIs, and Git to build agentic applications within […]
Vivideo.ai Expands AI Video Platform With Unified Multi-Model Workflow and Expanded Avatar and Voice Tools
New release consolidates text-to-video, image-to-video and long-form production tools into a single workflow aimed at creators, marketing teams and small businesses Vivideo.ai, a developer of AI-powered video creation software, announced a platform expansion that adds a multi-model workflow, expanded AI avatars and broader long-form AI video support to its existing suite of tools. The update […]
Drake Software Expands AI Innovation with Beta Launch of Drake SmartExtract
New AI-powered document processing helps tax professionals reduce manual data entry and prepare returns more efficiently Drake Software announced the beta launch of Drake SmartExtract™, a new AI-powered document processing solution for Drake Tax Online that automatically extracts and organizes data from common tax documents, helping tax professionals reduce manual data entry and prepare returns […]
Doceree Launches Generative AI Connectors, Bringing Clinical Intelligence to ChatGPT and Claude
Native connectors to OpenAI’s ChatGPT and Anthropic’s Claude bring pharma-grade governance to healthcare’s newest channel — privacy-safe by architecture, orchestrated through Daily Command, and powered by Semmelweis. Doceree, the world’s first AI-powered operating system for healthcare marketing, launched its generative AI Connectors — native connectors to generative AI platforms, beginning with OpenAI’s ChatGPT and Anthropic’s […]
PhotoShelter Launches Live Stream Video Workflow, Enabling Teams to Clip and Distribute Live Broadcast Content in Real Time
New capability enables live ingest, in-event clipping, and automatic AI-tagged archiving in a single platform PhotoShelter, a leading digital asset management (DAM) platform for brands, today announced the launch of Live Stream Video Workflow, a new capability that ingests live broadcasts directly into PhotoShelter so teams can clip highlight moments and push them to social media and other […]
Next Net and Sundial Media & Technology Group Launch SAIL, a New Rights-Managed Content Standard for AI
Next Net today announced the launch of the Standardized Agentic Intelligence Ledger (SAIL), a new initiative developed with Sundial Media & Technology Group, one of the most influential media and technology companies shaping culture and community today, to establish a scalable framework for how AI systems access, attribute, and compensate premium content creators and publishers, to […]
Frostbite Marketing Launches Integrated AI Search Optimization Service Combining SEO, AEO, and GEO
The new program helps businesses of every size rank on Google and get cited in AI answers from ChatGPT, Perplexity, Claude, and Google AI Overviews. Frostbite Marketing, a national U.S. digital marketing agency, has launched an integrated AI Search Optimization service that combines traditional search engine optimization (SEO) with Answer Engine Optimization (AEO) and Generative Engine Optimization […]
Meet Vibe Directing: OpenArt AI Launches ‘Director’ to Introduce Conversation-Driven, Longer-Form AI Visual Storytelling
OpenArt Director provides unmatched tools for filmmakers, advertisers, social media creators, and everyday storytellers to produce high-quality video content OpenArt, the AI creative studio and AI video generator used by 8 million monthly active users, launched Director, its revolutionary new offering that lets anyone create a complete, cinematic-quality video through conversation alone. Users describe the […]