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11,369 articles covering the AdTech ecosystem
4 questions you should ask to catch programmatic ad fraud
Programmatic fraud often hides behind opaque supply paths, weak verification, and poorly curated CTV inventory. The post 4 questions you should ask to catch programmatic ad fraud appeared first on MarTech.
How signal-based outreach is changing outbound
Move beyond generic cold outreach and generate more qualified engagement with signal-based outbound strategies. The post How signal-based outreach is changing outbound appeared first on MarTech.
The B2B Marketing Stack Has a Blind Spot. It’s the TV Screen.
Modern B2B marketing is remarkably sophisticated. Account-based programs identify and prioritize the right buyers. Intent data surfaces who’s in-market this week. LinkedIn targets by title, seniority, and company size. Data enrichment tools fill in the gaps. AI tools are making this stack smarter by the month: deeper personalization, faster automation, sharper audience segmentation. But the […]
Agentio Unveils YouTube Creator Performance Measurement Guide for Brands
The new framework separates budget allocation from portfolio optimization – revealing 4 in 10 top-performing Creators are wrongly cut with standard attribution tools. Agentio, the AI-native platform for Creator-led advertising, released A Guide to Measuring YouTube Creator Advertising, a practical framework for how Brands should measure — and stop mismeasuring — YouTube Creator performance. The […]
Enigma Launches KYB Compliance Agent on Google Cloud Marketplace
Verified business identity, now available as an agent on Google Cloud. Enigma Technologies, a trusted source of data on U.S. business identity, announced the release of its Know Your Business (KYB) compliance agent on Google Cloud Marketplace. The Enigma KYB Agent gives compliance teams a chat-based tool to verify businesses against Enigma’s identity graph, which […]
LinkedIn Is the #2 Most-Cited Source in AI Answers, New Meltwater Report Finds
Analysis of 9.5 million AI citations shows real-world expertise is driving visibility in AI search Meltwater, the global leader in actionable intelligence for PR, Communications and Marketing teams, released new research showing LinkedIn is the #2 most cited source by AI models, second only to YouTube. An analysis of 9.5 million AI citations across 16 B2B […]
HubSpot Stock Crashed 19% – What It Means For Partner Agencies via @sejournal, @gregjarboe
The difference between durable expertise and replaceable tactics has never mattered more for HubSpot partner agencies. Here's how to tell which one you're selling. The post HubSpot Stock Crashed 19% – What It Means For Partner Agencies appeared first on Search Engine Journal.
ITV names winner of 2026 ITV Head First Award
The five finalists were Carwow, Kwik Fit, The Quentin Blake Centre for Illustration, Miracle-Gro and Starbucks.
Giffgaff co-founder launches strategy house
We Are Thought has been built to create lasting brand value supported by measurable outcomes.
Twelve new shops enter May EMEA agency league
Meanwhile, Omnicom dethrones WPP in holding company rankings.
Winners and losers: how LHF legislation is reshaping UK media spend
As the the less healthy food ad ban takes hold, research suggests that TV advertising by confectionery, snacks and frozen food brands has declined sharply and that online publishing is suffering too. So where is the spend migrating to?
i-Media hires WPP’s Nick Slaymaker
Slaymaker moves from WPP Media, where he was deputy head of global media trading.
Concord Launches Skills, a New Form of Memory for its AI Media Buying Agent
Concord announces Skills, a new feature that lets the Concord agent remember how each team works. Skills are short, named memories that capture the recurring rules and decisions behind every campaign, from brand naming conventions to audience setups, reporting defaults, [...] The post Concord Launches Skills, a New Form of Memory for its AI Media Buying Agent appeared first on ExchangeWire.com.
Ozen.fm Partners with NumberEight to Power Audience Measurement & Advanced Targeting Across Global Podcast Inventory
Ozen.fm, a global audio monetisation network and curated podcast marketplace, today (13th May, 2026) announced a strategic partnership with NumberEight, a leader in ID-less audience intelligence, to deliver more scalable and effective podcast targeting across its global ecosystem. Through this partnership, [...] The post Ozen.fm Partners with NumberEight to Power Audience Measurement & Advanced Targeting Across Global Podcast Inventory appeared first on ExchangeWire.com.
Fox Sports Nets World Cup Win Before Ball Is Even Kicked as “Miracle” Tops Early 2026 Ad Rankings
The World Cup may still be weeks away, but Fox Sports has already claimed an early win — at least in the ad break. The broadcaster’s bold promo campaign "Miracle", which imagines Team USA defying the odds to win the [...] The post Fox Sports Nets World Cup Win Before Ball Is Even Kicked as “Miracle” Tops Early 2026 Ad Rankings appeared first on ExchangeWire.com.
TV upfronts 2026—day 2 takeaways and buyer reactions to TelevisaUnivision, Disney and MrBeast
Buyers break down the importance of presentations from TelevisaUnivision and Disney as MrBeast teases new membership program.
How Netflix forges brand partnerships and engages Gen Z fans
Netflix VP of Global Marketing Magno Herran joins the Marketer's Brief podcast to discuss brand partnerships and reaching Gen Z fans on social media.
Rising gas prices and brands—what executives are saying about consumer behavior
From Domino's to Disney, executives are flagging surging fuel costs as a growing threat to consumer spending—and some are already feeling the pain.
Air backs Boy Throb’s debut concert—inside the viral boy band’s quest for legitimacy
Boy Throb, which formed just over six months ago, has more than 2.1 million online followers nicknamed the “Throb Mob.”
With Breeze Airlines Partnership, Archer Roose Turns to Travel to Build Its Brand
Distribution deal with Breeze Airways marks a push into travel as a key marketing channel for the Elizabeth Banks-owned canned wine brand
Aprimo Unveils Interconnected Content Operations to Connect AI, DAM, Work Management, and Marketing Spend
May 2026 release expands Aprimo’s agentic AI, DAM, and unified platform capabilities to help enterprise teams automate content workflows, improve asset discovery, streamline reviews, and connect content investments to work execution. Aprimo, the leader in digital asset management and content operations solutions, announced its May 2026 release: Interconnected Content Operations. The release expands Aprimo’s agentic […]
Acely Appoints Kimberly Kalb Baumgarten as Chief Marketing Officer Amid Rapid Growth and Rising Demand for Affordable AI-Powered Test Prep
Former Ad Age 40 Under 40 honoree joins as company surpasses $10M in revenue and scales mission to make test prep accessible to all Acely, the edtech company combining expert-crafted test prep with AI-powered personalization, announced the appointment of Kimberly Kalb Baumgarten as Chief Marketing Officer. A former Ad Age 40 Under 40 honoree and marketing […]
Etech and CallMiner Partner to Deliver End-to-End Conversation Intelligence and Professional Services at Scale
Partnership brings industry-leading AI and analytics capabilities to Etech customers, while expanding CallMiner’s professional services delivery capacity Etech Global Services, a leading enterprise contact center outsourcing provider, has selected CallMiner, the global leader in customer experience (CX) automation powered by deep conversation intelligence, as its primary partner for artificial intelligence (AI) and analytics. The agreement enables […]
Mixpanel Introduces Mixpanel AI, Delivering Always-On Product Intelligence
New AI agents, a business-aware Context Engine, and native integrations with Claude, Slack, and more help product teams instrument faster, diagnose issues in real time, and act with confidence Mixpanel, a global leader in product intelligence and analytics, introduced Mixpanel AI — the always-on product intelligence system that helps teams ship faster and smarter by […]