News
20,092 articles covering the AdTech ecosystem
Heather Dansie of Newsworks: “The role of news brands in shaping culture has been undervalued”
A major new study from Newsworks has quantified the commercial value of culture for the first time, revealing that cultural relevance contributes to 15% of UK sales and is worth an estimated £147 billion to UK consumer spending. New Digital Age spoke with Heather Dansie, Research & Insight Director at Newsworks to find out more… The post Heather Dansie of Newsworks: “The role of news brands in shaping culture has been undervalued” appeared first on New Digital Age.
Beyond the hype: How Stelia is helping brands move from AI fragmentation to enterprise governance
Stelia is on a mission to drive the maturation of AI adoption. New Digital Age sat down with Ula Nairne , VP of Strategic Markets, to find out more. The post Beyond the hype: How Stelia is helping brands move from AI fragmentation to enterprise governance appeared first on New Digital Age.
🎨 What Desigual x Vivian Wilson's Anti-AI Campaign Teaches Us About Brand Positioning
Plus, a new Instagram update could change brand feeds forever.
FreeWheel Brings Attention, Quality and Emotional Resonance Signals into CTV Buying
Premium Signals Packaging now brings quality, attention and emotional resonance signals into curated inventory packages, helping buyers identify and activate high-engagement, outcome-driven CTV environments while giving publishers new ways to differentiate premium supply Launch Partners Include Adelaide, Magid, and Mediaprobe FreeWheel, a global technology platform for the television advertising ecosystem, introduced new third-party inventory scoring […]
Lowe’s Is Merging Marketing With Commerce
Lowe’s has made an organizational change that says more about the future of multi-location marketing than a typical executive promotion. The home-improvement retailer has expanded CMO Jen Wilson’s role to include Lowes.com and its third-party marketplace. Wilson, now executive vice president and chief marketing and digital commerce officer, already oversaw marketing, loyalty, personalization and Lowe’s […] Lowe’s Is Merging Marketing With Commerce first appeared on Street Fight.
Nex Playground Gaming Console Maker Raises More Than $150 Million in Funding, Niantic’s Jeff Shouger Joins as CFO
Nex, the company behind the popular family gaming console Nex Playground, has secured more than $150 million in new financing to support expansion across retail distribution and help grow its content ecosystem with major gaming and entertainment partners. According to Nex, the company plans to roll out “connected play,” which will allow families to play […]
Staples’ CMO on introducing a Hard Button amid bigger B2B push
A full-funnel campaign focuses on a dark alter ego for the Easy Button that leads to workplace conundrums like misprinted store signs.
How a popular burger drove Applebee’s to double down on cheese
CMO Michelle Chin explains how the chain leaned on marketing to capture what’s unique about the O-M-Cheese platform alongside brand partners.
American Haiku’s back-to-school merch line includes a $1,000 Japanese sword
“Elevated Essentials for the Modern Haijin” will suit haiku writers—and/or middle-school students—everywhere.
Applebee’s turns to BBDO Chicago in a bid to regain growth
The casual dining chain wants its new creative agency to make its neighborhood identity more relevant.
Fear Is Just Marketing and More Insights From Dr. Bernice King
Nonviolent resistance is not only for politics.
What happens to martech when the CMO disappears?
Fewer Fortune 500 companies have CMOs, but marketing isn't going away. Its broader mandate is changing what martech needs to deliver. The post What happens to martech when the CMO disappears? appeared first on MarTech.
Google’s ad tech remedies decoded: what changes, what doesn’t and what will take years
Google proposed restraint. The DOJ proposed surgery. The judge decided compliance.
Sam’s Club Debuts Ad Targeting Products That Confidently Assert Future Buyers
Sam’s Club Connect, the membership-based retailer’s ad business, launched a suite of new targeting and measurement products on Wednesday. Brands can now create custom predictive modeling audiences and segments for churn prevention or waning brand loyalty, as well as options for targeting shoppers who may be in market for a higher-end item with a longer […] The post Sam’s Club Debuts Ad Targeting Products That Confidently Assert Future Buyers appeared first on AdExchanger.
EBU names Destoop as CFO
The European Broadcasting Union has named EBU Deputy Head of Finance, Corinne Destoop, as its next Chief Financial Officer (CFO). Her appointment follows a selection process that involved the EBU Director General, the Personnel Committee of the EBU Executive Board, and the Chair of the Finance Group. Corinne will assume the role on January ast […]
Study: 73% of advertisers plan live sports streaming investment
Live sports remains one of advertising’s most valuable environments for reaching passionate fans at scale. As sports viewing shifts across screens, advertisers are increasingly following those fans to streaming TV. Research from Premion and Advertiser Perceptions finds that 73 per cent of advertisers plan to allocate budget to live sports streaming/CTV advertising over the next […]
Pinterest Launches Visual Search Ads to Expand Performance Advertising Across Visual Discovery
New offering helps brands reach consumers at key decision-making moments through visual search Pinterest announced Visual Search Ads, a new performance advertising solution designed to help brands reach consumers through visual search and high-intent discovery moments on the platform. “Visual Search Ads allow marketers to tap into this new and rapidly growing form of AI-powered […]
Bill Skarsgard to Star in Hideo Kojima’s ‘Physint’ Video Game From Xbox
Bill Skarsgård will star as the lead in Hideo Kojima’s upcoming action-espionage video game “Physint.” The casting news comes on the heels of last week’s announcement that “Physint” would now be published by Xbox after being scrapped at Kojima Productions’ longtime partner publisher, PlayStation. Kojima (the creator of the “Death Stranding” and “Metal Gear” video […]
Overwolf Ads Launches ‘In-Game Audience Map’ Product for Brands to Identify What Their Customers Play Across More Than 5,000 Video Games (EXCLUSIVE)
Gaming media company Overwolf Ads has launched a new in-game audience map product, which it describes as “the industry’s only media planning tool that enables advertisers to identify exactly where their target audiences play across more than 5,000 major PC game titles — including Fortnite, Roblox and more — and understand the potential reach available […]
3 Predictions For 2027, And Why You Won’t Be Able To Check Them via @sejournal, @DuaneForrester
The surface that ranks and the surface that earns are decoupling. Three predictions for Google in 2027, plus one about whether you'll know. The post 3 Predictions For 2027, And Why You Won’t Be Able To Check Them appeared first on Search Engine Journal.
MFE’s Consolidation Strategy Delivers Profits, but Revenue Lags Behind
Pier Silvio Berlusconi, CEO and chairman of MFE-MediaForEurope European broadcasting group MFE-MediaForEurope has been one of the continent's loudest proponents of TV consolidation over the last decade. In the face of the existential threat posed by the Silicon Valley giants, MFE argues that banding together to combine scale and resources gives European broadcasters Read More
IAB Europe Advances In-Store & Travel Media Measurement with New Proposals Open for Public Comment
IAB Europe has today (17th September, 2026 ) opened two new Commerce Media measurement standards documents for public comment. The documents advance that work by bringing greater consistency and transparency to measurement across in-store Retail Media and the growing Travel [...] The post IAB Europe Advances In-Store & Travel Media Measurement with New Proposals Open for Public Comment appeared first on ExchangeWire.com.
Why you need to know the ‘nones’ of your business
As unattributed customers pile up, marketers need to stop treating them as noise and start figuring out what brought them there. The post Why you need to know the ‘nones’ of your business appeared first on MarTech.
A Bigger Role For Retail Media Comes With A Higher Bar For Measurement
Retail media’s explosive growth over the past few years is the result of a straightforward pitch to advertisers: the ability to reach consumers close to the point of purchase, connect media exposure to transactions and prove conversion. Retail media is exceptionally effective at capturing existing demand as a lower-funnel performance channel. Now, the category is […] The post A Bigger Role For Retail Media Comes With A Higher Bar For Measurement appeared first on AdExchanger.