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Road to 2026: Navigating the new era of political advertising

It’s no secret that political advertising has surged to unprecedented levels, but what’s driving that growth? And what actually works? Chris Vail, head of enterprise at Comcast Advertising, and Kyle Osterhout, owner of Screen Strategies, sat down with Ad Age contributing editor Natalie Zfat to break it down.

Hawaiian Tropic revives ’90s anthem ‘I Touch Myself’ in Alix Earle dance spot

The sunscreen brand pairs TikTok-style choreography with a revived Divinyls anthem for BBH USA campaign.

TikTok Builds for the AI Future, Welcoming Third-Party Agents for Ads

TikTok is investing more aggressively in AI ads infrastructure—while entrenching its walled garden effect.

Coca-Cola and partners pushing for new measurement standard

The advertising leader and its partners aim to help marketers with one of today's most significant challenges. But details are sketchy. The post Coca-Cola and partners pushing for new measurement standard appeared first on MarTech.

A challenger brand takes on the stacks

Stacks built on best-pf=breed tools carry an integration tax on top of brittle APIs that lead to data loss. Is there a better way? The post A challenger brand takes on the stacks appeared first on MarTech.

TikTok launches MCP server to let AI agents run campaigns

The platform launched its own model context protocol (MCP) server during its sixth annual TikTok World event.

Forget Dances. TikTok Wants People To Shop

TikTok is doing everything it can to convince people that it’s an ecommerce platform. First came TikTok Shop in 2023, and then came GMV Max, an automated ads solution to optimize ROI for TikTok Shop. And now, TikTok is going “one step further,” Tao Baecklund, global head of content and services ads, told reporters during […] The post Forget Dances. TikTok Wants People To Shop appeared first on AdExchanger.

Dokie AI Launches ChatGPT Images 2.0-Powered Version to Improve AI-Generated Visuals and Presentation Structure

Dokie AI announces a new ChatGPT Images 2.0-powered update, improving image generation quality, slide visuals, and overall PPT structure. Dokie AI, an AI presentation maker focused on business-ready PPT creation, has released a new version powered by ChatGPT Images 2.0. This update improves the product’s AI image generation capability, enhances the visual quality of slides, […]

Snapsight Unveils Remix, Turning Live Event Sessions into Reports, Campaigns and Decks in Real Time

Remix turns live event content into branded reports, social campaigns, white papers, decks, and visual assets, ready in minutes, while the event is still happening. Snapsight, the AI content platform for live events, announced the launch of Remix, a visual AI content studio that turns event sessions into branded, ready-to-publish assets. As events become always-on […]

AdMax Local Unveils AI-Powered Intelligence Layer in Its Franchise Management Portal

New FMP Upgrade Delivers Real-Time AI Campaign Auditing for Multi-Location Brands AdMax Local (AML), a leading digital marketing partner for SMBs, franchises, and multi-location businesses, announced the next evolution of its proprietary Franchise Management Portal (FMP): AI Insights, a new capability delivering automated channel audits, campaign diagnostics, and data-driven recommendations within the platform franchise partners […]

Sainsbury’s NECTAR360 Partners with Merlin Entertainments to Help Families Across the UK Enjoy More Quality Time for Less with Nectar

Nectar members can now spend points at over 20 Merlin attractions across the UK, including Alton Towers Resort, Thorpe Park, LEGOLAND® Windsor Resort, Chessington World of Adventures Resort, the London Eye and SEA LIFE aquariums Members can also double the value of their Nectar points on tickets; for example, swap £5 worth of points for […]

Similarweb and Manus Expand Data Coverage, Enabling Deeper Digital Marketing Insights and Smarter AI Agents

Keywords, search traffic, incoming and outgoing referrals, landing pages, and popular pages enhance Similarweb-grounded research for Manus Pro AI agents Similarweb and Manus have made more digital market analysis metrics available to Manus AI agents, available to all Manus Pro subscribers without any additional setup required. In addition, joint customers of Similarweb and Manus can […]

CeraVe taps into basketball lore for latest social-first campaign

The L’Oréal-owned brand enlisted NBA legend Carmelo Anthony for a “Head Coach” campaign in support of its anti-dandruff products.

Data Shows AI Overviews Exposing Negative Reviews Without User Intent. What To Do Next via @sejournal, @EraseDotCom

Discover the importance of AI in reviews and brand visibility. Learn how AI tools affect perceptions in our latest review. The post Data Shows AI Overviews Exposing Negative Reviews Without User Intent. What To Do Next appeared first on Search Engine Journal.

Lessons Learned From Adobe’s 2026 Q2 AI Traffic Report via @sejournal, @slobodanmanic

Optimization and legibility are not the same thing. Adobe's 2026 AI traffic data shows which one actually drives the 393% growth in AI-referred retail conversions. The post Lessons Learned From Adobe’s 2026 Q2 AI Traffic Report appeared first on Search Engine Journal.

Google Research’s ALDRIFT: AI Answers That Do More Than Sound Plausible via @sejournal, @martinibuster

Google's ALDRIFT framework "opens exciting avenues" toward AI answers that do more than sound plausible. The post Google Research’s ALDRIFT: AI Answers That Do More Than Sound Plausible appeared first on Search Engine Journal.

Private View: Wise, Tesco, Santander, Vue, Airwallex and Chivas Regal

Creatives from Uncharted and McCann London critique a selection of the latest ads.

Landor appoints Interbrand's Emma Ellis as London MD

She has been handed the task of leading on brand-led growth and business performance.

Stephen Maher steps into group role at MSQ as vice chair

James Middlehurst has also been appointed managing director of global growth at MSQ.

Data Strategies Are Evolving From Single Video Campaigns to Building “Lifetime of a Brand”

Video hosting service Dailymotion operates across CTV, OLV and social, giving its ads business "enormous amounts of data" from past campaigns and users consuming videos across its ecosystem, says Eddie Boyle, VP Sales UK at Dailymotion Advertising. "Once a campaign has run, we can then take the insights from that past campaign, and we can Read More

RTL and Prosieben Focus on Profitability as TV Ad Revenues Suffer

European broadcasters RTL Group and ProSiebenSat.1 both reported their Q1 earnings this morning, giving a window into the state of the continental European TV advertising market. The two had mixed fortunes in terms of revenue growth — while RTL's total revenues grew 2.5 percent on an organic basis, ProSieben saw a three percent drop. But Read More

Global Study: Fuelled by AI, CTV Fraud Schemes Surge 140% Globally

DoubleVerify, the leading software platform to verify media quality, optimise ad performance and prove campaign outcomes, released its 2026 Global Insights report, Must-CTV: Streaming’s Shift From Promise to Performance.  The insights are based on proprietary DV measurement data spanning billions of [...] The post Global Study: Fuelled by AI, CTV Fraud Schemes Surge 140% Globally appeared first on ExchangeWire.com.

OAREX & FirstPartyFinance Announce Strategic Partnership to Expand Digital Media Companies’ Access to Capital

OAREX, a leading provider of capital solutions to the global digital media ecosystem, and FirstPartyFinance, an arm of FirstPartyCapital, the investor and strategic partner to innovative advertising and marketing technology businesses, today (13th May, 2026) announced a strategic partnership designed [...] The post OAREX & FirstPartyFinance Announce Strategic Partnership to Expand Digital Media Companies’ Access to Capital appeared first on ExchangeWire.com.