News

GumGum Unveils Mindset Agent, with The Trade Desk as Launch Partners

GumGum, The Mindset Company™ transforming advertising, today (15th July, 2026) announced the launch of the Mindset Agent, GumGum’s AI-powered tool that turns campaign briefs into custom mindset segments that can be reviewed, refined, and activated by brands and agencies. The [...] The post GumGum Unveils Mindset Agent, with The Trade Desk as Launch Partners appeared first on ExchangeWire.com.

Neutrogena - Break the Rules - 30s

Gap - The Hailey Jean - 57s

Code and Theory Hires Harsh Kapadia to Bring Creative Closer to Business

The new group will be tasked with putting creative in business context for clients including Adobe and IBM

Uber’s Top Ad Exec Kristi Argyilan Joins The Trade Desk as Chief Commercial Officer

The Trade Desk has appointed Kristi Argyilan as its new chief commercial officer. Argyilan, an advertising and commerce industry veteran, joins the popular demand-side platform from Uber, where she helmed […]

Marketing’s AI challenge goes beyond adoption

Researchers found marketers value AI's efficiency but remain concerned about organizational readiness and the profession's future. The post Marketing’s AI challenge goes beyond adoption appeared first on MarTech.

Sprinklr Introduces New AI Capabilities to Help Brands Move from Insights to Real-Time Customer Action

New release focuses on turning customer signals into decisions and outcomes across marketing, service, and voice of the customer. Sprinklr , the AI‑native Unified Customer Experience Management (Unified‑CXM) platform, announced the Summer ’26 Release, which introduces new artificial intelligence capabilities designed to help organizations move beyond insights and take action on customer signals in real […]

Aurora Mobile’s GPTBots.ai Expands Enterprise Multimodal AI Capabilities with Modellix-Powered Image and Video Generation Tools

Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services, today announced that its enterprise AI agent platform, GPTBots.ai (“GPTBots”), has introduced a new suite of Modellix-powered image and video generation tools to the GPTBots.ai tool ecosystem. The newly available tools include Modellix Seedance 2.0 […]

Verbit Launches Captivate Post Plus, Introducing a New Standard for AI-Powered Media Captioning with Human Review

Captivate Post Plus blends the speed of AI captions with the precision of human review, delivering quality results built for distribution and production needs. Verbit, a leading voice AI platform trusted by more than 3,000 organizations worldwide, today introduced Captivate Post Plus, a post-production captioning solution that combines AI-powered caption generation with professional human review. […]

GumGum Launches Mindset Agent, Bringing AI-Powered Brief-to-Segment Activation to Advertisers

The Mindset Agent will be first available for activation within The Trade Desk GumGum, The Mindset Company™ transforming advertising, today announced the launch of the Mindset Agent, GumGum’s AI-powered tool that turns campaign briefs into custom mindset segments that can be reviewed, refined, and activated by brands and agencies. The Trade Desk is the first […]

Duda Introduces Expanded Suite of AI Generation Features for Agencies

Duda today announced a powerful new suite of AI features built to redefine what agencies make for the web and how they make it. Agencies can create websites agentically with an improved AI site generation experience, expand the functionality of those websites directly within the editor with a new Custom Widget generator, and even launch […]

With Decart’s Lucy 2.5, AI Video Becomes a Precision Engagement Tool for Marketers

Known for pioneering real-time generative AI video technology, artificial intelligence research lab Decart has launched the latest version of its Lucy model. Available now through the Decart API, Lucy 2.5 represents more than just an incremental improvement. With enhanced real-time video-to-video editing capabilities, it enables creators and media companies to incorporate live virtual effects using […]

Adstra Launches ID Connection Strength; Joint Research with InterMedia Advertising Exposes Identity Quality Gap in CTV Targeting

New Findings Show Verified, Person-Linked CTV IDs Outperform IP-Based Methods by 24% in Person-Link Stability Adstra, a leading provider of data and identity solutions, announced the launch of ID Connection Strength (ICS), a transparent, configurable scoring framework that gives brands, agencies, and adtech platforms a verified measure of identity link quality before campaign activation. To […]

Neutrogena puts science above virality with ‘Break the Rules’ campaign

The Kenvue brand is using similar tactics to competitors CeraVe and Dove in an effort that spans TV, social, creators and experiential.

Liquid I.V., Samsung swing into ‘Spider-Man’ to spotlight new products

The Unilever hydration brand’s largest entertainment partnership yet includes ads, a pair of co-branded flavors and experiential marketing.

Google Says No SEO Penalty For Year-Long A/B Tests? via @sejournal, @martinibuster

Google's Mueller says long A/B tests won't result in SEO demotions, contradicting official guidance that says they may be considered deceptive. The post Google Says No SEO Penalty For Year-Long A/B Tests? appeared first on Search Engine Journal.

How Google May ‘Understand’ Unique Content

Long doesn't mean valuable. Google normalizes for length. Here's what its information gain patent says actually moves the needle. The post How Google May ‘Understand’ Unique Content appeared first on Search Engine Journal.

In Life360’s emotional back-to-school spot, kids are gone but still connected

“Love as Far as the Eye Can’t See” shows goodbyes from school buses to dorm drop-offs.

Life360 - Love as Far as the Eye Can’t See - 60s

How Cava turned lunch into a lifestyle brand

Cava has turned to merchandise drops and even a dating show to fuel growth.

How Costco became America’s favorite bargain

Consumers continue to seek out Costco for its affordability.

Dutch Bros changed coffee culture with its ‘Broistas’

Dutch Bros turned caffeine marketing into community with exclusive drops, flavors and merch.

How Major League Soccer plans to sustain soccer’s surge

MLS gives brand partners ways to connect with fans year-round.

Smash Kitchen’s recipe for growth

Smash Kitchen has grown rapidly by focusing on everyday pantry staples and telling an authentic story.