Heather Dansie of Newsworks: “The role of news brands in shaping culture has been undervalued”
Articlenewdigitalage.co
A major new study from Newsworks has quantified the commercial value of culture for the first time, revealing that cultural relevance contributes to 15% of UK sales and is worth an estimated £147 billion to UK consumer spending. New Digital Age spoke with Heather Dansie, Research & Insight Director at Newsworks to find out more… The post Heather Dansie of Newsworks: “The role of news brands in shaping culture has been undervalued” appeared first on New Digital Age.
Last updated Sep 17, 2026 by ATDb automated enrichment