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20,075 articles covering the AdTech ecosystem
FTC Takes Historic Action Against Multilevel Marketing Operator Amway for Unfair and Deceptive Business Practices
Proposed order will require Amway and two of its affiliates to pay $225 million, the largest monetary recovery ever collected from an MLM in an FTC action Amway Corp., one of the largest multilevel marketing companies in the U.S., and two of its affiliates—World Wide Group, L.L.C. (WWG) and Leadership Team Development Inc.View Press Release
CTV consolidation’s measurement gap
By Alex Yip, Director of […] The post CTV consolidation’s measurement gap appeared first on New Digital Age.
Tom Hanks, Ta-Nehisi Coates and More Join Barack Obama’s ‘A Great Book’ Podcast at Audible
Former President Barack Obama has picked his six guests for his “A Great Book” podcast to discuss the books that have had the biggest impact on his worldview — and on our society. “A Great Book With Barack Obama” is a six-episode series that debuts exclusively from Audible on Sept. 24, 2026. Later in the […]
AI Citation Test Finds Source Order Matters Less Than It Looks via @sejournal, @MattGSouthern
A controlled AI citation test found source order mattered less than raw data suggested, while structured rewrites shifted how citation credit was distributed. The post AI Citation Test Finds Source Order Matters Less Than It Looks appeared first on Search Engine Journal.
PepsiCo fakes a name change for its first corporate brand campaign
“House of Brands” campaign puts Doritos, Lay’s, Gatorade and other PepsiCo brands in the spotlight.
Siddharth Taparia’s Strategy for Transforming Globally Fragmented JLL Into a Unified Marketing Force
Using measurement and AI to clarify the mission of a $17 billion real estate colossus.
Oscar Health Is Rebranding to Make Health Insurance Feel Human
The health insurance company launched a new marketplace brand, called Lucie, and recently refreshed the Oscar brand to appeal to its individual buyer audience.
Coca-Cola’s Top Marketer Reveals What He’s Looking For In His Next Agency
At Brandweek, Coca-Cola CMO Manolo Arroyo said creator and retail media chops are key components for the brand’s next big agency appointment
How Jake From State Farm Became Advertising’s Most Famous Neighbor
State Farm head of brand Patty Morris shares Jake’s origin story and how he became a cultural icon.
How Coleman Turned a Fake AI Product Into a Marketing Win
The outdoor brand created a social and ecommerce campaign around a lazy river.
AdExchanger Unveils the 2026 Top Women in Media & Ad Tech Honorees
Honorees will be celebrated on November 3 in New York City and join a growing community of women leaders across advertising, media and technology. New York, NY (September 17, 2026) — AdExchanger, the leading voice in data-driven advertising and marketing technology, today announced its 2026 Top Women in Media & Ad Tech honorees, an accomplished […] The post AdExchanger Unveils the 2026 Top Women in Media & Ad Tech Honorees appeared first on AdExchanger.
AI Makes Creatives Faster, Brands Cheaper, Agencies More Expensive
There's a growing divide over what AI should do to agency compensation, a consequential finding for media buyers.
NHL, DoorDash Partner In U.S., Canada
The deal includes a broad set of marketing rights and NHL designations for DoorDash, including broadcast-visible branding during nationally televised games.
Apple Touts Big Emmy Wins: Will Marketing Do A Big Job?
Premium streamer Apple keeps working under the radar of the big guys - including Netflix, Prime Video, HBO Max and Disney+ - in scoring major awards.
Toys R Us accelerates store openings in time for the holidays
The toy retailer is making a major brick-and-mortar push with 120 locations opening across the U.S.
Amazon boosts minimum hourly starting wage to $20
The e-commerce company increased pay by $1 an hour for full-time employees in core operations and added new grocery discounts.
Nike eyes innovation with LVMH board pick
Alexandre Arnault, deputy CEO of Moët Hennessy, has “a reputation for helping iconic global brands evolve, innovate and grow,” Executive Chairman Mark Parker said.
Jordan Brand debuts training equipment line
The brand is releasing a line of strength training products inspired by Michael Jordan, even as Nike says it is overindexed with its classic footwear franchises.
PODGO and Earned Media Productions Form Strategic Partnership to Combine Content Production, Distribution and Monetization
Partnership creates an integrated offering for companies and creators seeking to develop, produce, distribute and monetize podcast, video and branded content Earned Media Productions will serve as one of PODGO’s preferred production partners for podcast, video and branded content, providing clients with an experienced production team and streamlined execution. PODGO will serve as EMP’s preferred […]
Omneky Brings Its AI Growth Agent to Slack, Extending the Premier Agentic Harness for Advertising
Marketing teams can now brief, approve, and launch ad campaigns from the channels where they already work Omneky, the autonomous AI growth platform, announced a Slack integration that brings the Omneky AI Growth Agent into the channels where marketing teams plan, review, and approve their work. The launch comes during Dreamforce week, as Salesforce, Slack’s […]
Women‘s Impact Report 2026
The professionals featured in Variety’s 2026 Women’s Impact Report navigated yet another crazy year in show business. Despite the mergers, layoffs and the ongoing transformation brought by AI, the box office returned with a bang and small-screen series captured imaginations. The resilience and determination to create, execute and deliver great entertainment by this year’s honorees […]
Meta streamlines creator, brand tie-ups with new marketing hub
Meta hopes to make it easier for advertisers to discover and work with creators with the addition of ad-readiness editing features, expanded APIs and more.
Wonderful Pistachios spotlights first NIL roster in social campaign
“Don’t Hold Back All-Stars” features seven rising college athletes in creative that sees the brand pulling from the marketing playbook of companies like Nike.
Does My Product Page Copy Still Matter If Agents Read Feeds And Schema? – Ask An SEO via @sejournal, @rollerblader
Product page copy builds shopper trust and fills gaps in AI feeds, giving customers the details they need to buy. The post Does My Product Page Copy Still Matter If Agents Read Feeds And Schema? – Ask An SEO appeared first on Search Engine Journal.