News
11,369 articles covering the AdTech ecosystem
The Agency Offering Your Clients Need: Citation Intelligence for AI Search
Most local SEO agencies have a citation management offering of some kind. They might audit client listings, fix NAP inconsistencies, claim the obvious missing directories, and report back to the client. This process gets the job done as a basic optimization to check off, but it was designed for improving traditional local rankings — not […] The Agency Offering Your Clients Need: Citation Intelligence for AI Search first appeared on Street Fight.
Priceline brings back its Negotiator to combat soaring travel costs
New ads show William Shatner, who held the role in the 2000s, passing the baton as the brand appeals to consumers rethinking vacation plans.
Condé Nast CEO: Plan As If Search Traffic Will Be Zero via @sejournal, @MattGSouthern
Condé Nast CEO Roger Lynch told teams to plan as if search traffic will be zero after three years of forecasts that underestimated actual declines. The post Condé Nast CEO: Plan As If Search Traffic Will Be Zero appeared first on Search Engine Journal.
Taboola Data Reveals 76% Advertisers See Improved Performance From Agentic AI
Taboola, a global leader in delivering performance at scale for advertisers, today (13th May, 2026) announced new research highlighting growing advertiser adoption of AI-powered solutions and increasing interest in applying these capabilities beyond walled gardens. While agentic AI has driven strong [...] The post Taboola Data Reveals 76% Advertisers See Improved Performance From Agentic AI appeared first on ExchangeWire.com.
McDonald’s, Chicago Fire strike naming rights deal for South Loop stadium
McDonald’s enters its first-ever naming-rights partnership for a major U.S. pro sports stadium with a Major League Soccer franchise seeking a higher profile.
Jeep Wrangler Marks 85 Years With Muscle From Captain America
The campaign coincides with both brands' 85th anniversaries and America's 250th birthday
Ahead of Paramount Mega-Merger, WBD Bets on Agentic Ads
At its upfront presentation to advertisers, the entertainment behemoth showcased plans to enhance targeting and interactivity across media environments with AI
MS NOW Reveals New Show Names Ahead of Debuts
The new weekday programs debut Monday, June 15.
The state of agentic advertising
This State of the Industry Report, sponsored by Optable, examines agentic advertising and how publishers, advertisers and agencies are interacting with the medium — from investment and readiness to barriers and impact. Agentic AI is the latest optimization tactic across media, supporting initiatives like agentic advertising. However, because agentic AI is described as “a situation […]
Warner Bros. Discovery’s Upfront Was All About Performance
Warner Bros. Discovery used its upfront stage to announce two new ad measurement efforts. First, WBD is joining an initiative led by the data and identity platform OpenAP. The initiative aims to help advertisers connect outcomes data to their own first-party data for video campaigns through a standardized conversion API (CAPI). The CAPI will include […] The post Warner Bros. Discovery’s Upfront Was All About Performance appeared first on AdExchanger.
Upfronts Day Two: Dancing And Data
TelevisaUnivision and Disney took over Day Two of upfronts week in New York City on Tuesday, and the throughline was data quality. The post Upfronts Day Two: Dancing And Data appeared first on AdExchanger.
Saks Off Fifth may be gone, but its customers aren’t. Here’s where they’re going.
TJX and Nordstrom Rack were already gaining share, and they stand to benefit most as Saks Global abandons off-price retail.
How Home Depot is crafting content on the road to the World Cup
The retailer and soccer-focused media network Men in Blazers are teaming up on a traveling studio that will tap into the game’s culture across the U.S.
Zuci Systems and Lyzr Announce Strategic Partnership to Accelerate Enterprise Agentic AI Adoption
Zuci Systems, an AI-first digital engineering company, today announced a strategic Co-Delivery and Implementation Partnership with Lyzr, an enterprise-grade agent infrastructure platform purpose-built for regulated industries. The partnership brings together Zuci’s expertise across digital engineering, data and AI transformation, and quality engineering with Lyzr’s full-stack Agent Development Lifecycle (ADLC) platform – enabling enterprises to accelerate […]
Ishan Technologies Boosts Service Agility and Customer Experiences with Oracle
Oracle Communications to support Indian ICT leader’s goal to optimize operations and expedite delivery of new digital services Ishan Technologies, a rapidly evolving information and communication technology (ICT) company, has selected Oracle Communications to drive an ambitious, end-to-end digital transformation initiative. The collaboration aims to modernize charging and billing, enabling faster time-to-market for new offerings, […]
Media Consulting Group Appoints Gali Davidi as Chief AI Officer to Drive Agentic Innovation in Programmatic Media
Media Consulting Group (MCG), a buy-side programmatic activation partner, announced the appointment of Gali Davidi as Chief AI Officer (CAIO). Gali, a distinguished AI strategist and engineering leader, joins the company to spearhead its AI roadmap and accelerate the deployment of agentic technologies designed to transform how advertisers and agencies acquire programmatic media at scale. Gali’s appointment […]
Heineken urges US workers to embrace volunteer benefits and watch the World Cup
The brewer is cementing its focus on soccer by urging fans to use their volunteer time off benefit to catch matches and give back to local communities.
Why Your SEO Work Isn’t Getting Implemented (The IT Line Of Death) via @sejournal, @billhunt
SEO fails when it can’t compete for resources. Learn how to win above the “IT line of death.” The post Why Your SEO Work Isn’t Getting Implemented (The IT Line Of Death) appeared first on Search Engine Journal.
Bodypaint, mascots and 'The hand of God' spoofed in Lynx World Cup ads
Five new films by Lola Madrid show the lengths fans go to support their teams.
Deliveroo VP of marketing Caroline Harris to depart
Harris joined Deliveroo in 2020.
Pinterest’s UK and Southern Europe VP departs
She initially joined Pinterest in June 2024 as UK managing director.
TikTok announces new AI ad formats and additions to TikTok One
Features range from allowing users to book full holidays inside the platform to prioritising brand-owned pages in TikTok search results.
Adform Opens Full-Stack Infrastructure for Agentic Advertising
Adform today (13th May, 2026), announced the next evolution of its integrated advertising platform, allowing clients to connect directly to Adform FLOW, including its integrated DSP, Ad Server, DMP, and ID Fusion, through the AI tools of their choice. With more than 800 [...] The post Adform Opens Full-Stack Infrastructure for Agentic Advertising appeared first on ExchangeWire.com.
Miller Lite’s World Cup soccer ball doubles as a 12-pack beer cooler
The novelty item arrives alongside a summer campaign from Mischief celebrating soccer fans nationwide.