News

PE’s Ecommerce Spending Spree; TikTok Shop Embraces AI Video

Private equity is hungry for challenger ecommerce marketplace players. Plus: Brands and creators aren't thrilled with TikTok Shop's AI-generated shoppable videos. The post PE’s Ecommerce Spending Spree; TikTok Shop Embraces AI Video appeared first on AdExchanger.

IPA Bellwether: Budgets revised upwards, but video only contributor to main media growth

Q2 this year saw audio spend stabilise while outdoor's decline improved.

Newsweek’s Traffic Fell 75%. Its Revenue Is Rising Anyway.

The publisher is on pace to surpass $100 million in revenue, powered by ad-tech, a rankings business, and events.

Agentio’s AI-powered creator ads are coming to Facebook and Instagram

On YouTube, the three-year-old firm Agentio is a leader in the realm of AI-powered creator advertising. Now, those capabilities are coming to Facebook and Instagram. Agentio has announced a deal with Meta that will allow it to expand its proprietary platform. Brands that are active on Facebook and Instagram can apply Agentio's AI insights to generate insights, creator matches, and live partnership ads. As explained on Agentio's landing page for Meta campaigns, the company's tech can turn "insight on Monday" into "creator ads by Friday." Visit Tubefilter for more great stories.

Creator recs are leading to sales, and more research has arrived to prove it

The global impact of the creator economy has been a hot topic in recent years, and the value of influencer-focused ad buys is still rising. Two recent studies have studied the link between creator-led spots and the sales that result from those pieces of content. One study, conducted by Public First, zoomed out and measured TikTok‘s […] Visit Tubefilter for more great stories.

Kit wants its 550,000 creators to dominate email marketing and keep building their IRL connections. Here’s how it’s helping them–on and offline.

Thirteen years ago, Nathan Barry sat down at his desk with one goal: to send an email campaign advertising the book he’d written about app design, in hopes of getting a few more clients to hire him as a freelancer. But, to his surprise, he sold $12,000 worth of his book in the first day. […] Visit Tubefilter for more great stories.

TikTok’s AI labels might not be effective, so the app is educating its users

TikTok was one of the first social media companies to add labels to AI-generated content. Those tags were first teased in 2023 and added to the app a year later. Unfortunately, AI labels don't seem to be as effective as TikTok wants them to be. A 2025 study found that "having labels did not significantly change [user] engagement behaviors." Another report from the same year concluded that "labels that simply informed participants that content was generated using AI tended to have little impact on respondents' stated likelihood of engaging with their assigned post." Visit Tubefilter for more great stories.

YouTube has limited eating disorder videos, but there’s more work to do

Two years after it initially studied eating disorder videos on YouTube, the Center For Countering Digital Hate (CCDH) has returned with an update. The nonprofit has published a report that tests the volume of eating disorder content within YouTube's recommendation engine. In a 2024 study, the CCDH simulated a 13-year-old girl's YouTube account and found that one out of every three videos recommended to that account contained harmful eating disorder content. CCDH researchers also claimed that YouTube "failed to act" in the majority of cases where harmful videos were flagged. Visit Tubefilter for more great stories.

Spotify is using AI to turn Wrapped into a year-round phenomenon

If you love to share your Spotify Wrapped, but you don't want to wait until December to dive into your personal listening statistics, you might want to consider paying up for a Spotify Premium membership. Users in that tier can now access a conversational, AI-powered chatbot that can tell you when and how often you've listened to specific tracks. Premium subscribers can access the chatbot from the Spotify app's Home screen, where a search bar prompts users to "Talk to Spotify." The bot offers a typical assortment of contextual functions. Users can have the AI assistant generate a playlist inspired by their favorite artists, skip to a previous section in a podcast, or provide audiobook recommendations. Visit Tubefilter for more great stories.

Google Brings Calendar To Personal Intelligence In AI Mode via @sejournal, @MattGSouthern

Google is connecting Calendar to Personal Intelligence in AI Mode, allowing it to add events and factor your schedule into responses. The post Google Brings Calendar To Personal Intelligence In AI Mode appeared first on Search Engine Journal.

Dionne Archibald

della, the always-on creative studio for brands that don't get days off, has named Dionne Archibald Head of Brand Partnerships.

‘Call of Duty’ Reveals ‘Modern Warfare 4’s’ New ‘Kill Block’ Feature (Gaming News Roundup)

The first look at “Kill Block,” the new “Call of Duty: Modern Warfare 4” game was released at Fanatics Fest. The multiplayer battleground game launches Oct. 23 and takes place at the West Bridge Advanced Military Training Facility, which features battleground reconfigurations before every match. The logline reads, “Welcome to the West Bridge Advanced Military […]

Week of July 6 Morning News Ratings: GMA Recaptures Total Viewers Crown

Today continued to be the No. 1 morning show in the Adults 25-54 demo.

Marketing Vanguard at Cannes: How Saying No Made Lego Stronger ft. Julia Goldin

How to balance innovation risk with consumer trust and brand authenticity.

Streaming Ads Need Less One-Size-Fits-All, More Infrastructure: Google’s Brian Jankovsky

CANNES, France — For years, adtech companies pitched the idea of a single platform that could do everything. Brian Jankovsky, director of entertainment and sports partnerships at Google, says media companies would rather build their own castles than rent a room in someone else’s. Speaking with Beet.TV dditorial director Lisa Granatstein at the Cannes Lions […]

Best Buy Ads’ Patrick Albano: AI Search is Collapsing the Discovery-to-Purchase Funnel

CANNES, France — Consumers increasingly bypass traditional product research across multiple websites, moving directly from AI-powered search engines to retail purchase decisions — a behavioral shift that compresses the marketing funnel while delivering higher-intent buyers to retailers. “There used to be this process of searching for a product, researching it on different websites, and then […]

ChatGPT Calls Turn Into Leads More Often: Invoca Report via @sejournal, @MattGSouthern

Phone call data breaks out AI referrals for the first time. Calls from ChatGPT become leads more often than any other channel, but convert average. The post ChatGPT Calls Turn Into Leads More Often: Invoca Report appeared first on Search Engine Journal.

MPs call for LHF ad ban to include outdoor and brand advertising

Sports sponsorship and in-store promos also to face greater scrutiny.

Brands gear up for England's semi-final match with tactical campaigns

Sainsbury's, Tesco, The Sun, SkyBet and Paddy Power support England ahead of tonight's clash against Argentina.

Publicis Groupe wins Gucci and Balenciaga global media account

ID Comms ran the pitch.

Private View: World Cup special with Coca-Cola, McDonald's, Lynx, Irn-Bru, Nike and Adidas

The Campaign Big Awards co-chairs critique a selection of the Fifa World Cup ads.

Pointy Stick hires The AA’s Will Harrison as managing director

R/GA CEO: Marketing should be viewed as ‘investment’ not ‘expense’

Global chief executive Robin Forbes and chief strategy officer Melissa Jackson Parsey speak with Campaign on AI’s impact on brands and commercial models, while not being ‘handcuffed’ by a holding company.

Gosh! turns London fruit and veg shop into a rave

Insiders created the experience.