News
20,065 articles covering the AdTech ecosystem
'Harm Reduction' Is NOT Bad, Says Save A Life Day, Rebutting Feds
Save a Life Day -- which provides free doses of an opioid reversal drug -- has adopted "Elevate Harm Reduction" as this year's theme.
Automotive TV Spending Falls 15.4% In August
"Sports remained a significant driver of automaker reach in August, with the WNBA in particular seeing notable year-over-year impression increases," says iSpot.tv's Stuart Schwartzapfel.
Show Franchises Going Back Decades Fill Fall Lineups
Many of the shows on ABC, CBS, Fox and NBC are so old that the networks have become the assisted-living facilities of TV.
Sam's Club Expands Predictive Ad Targeting
Sam's Club Connect introduced "Predictive Precision Targeting" capabilities on Thursday, expanding its measurement offering.
FleetCor Agrees to Pay $100 Million to Resolve Administrative Action After Federal Court Finds that It Violated the FTC Act by Charging Unauthorized Fees
FTC alleged that the company, now known as Corpay, charged customers hidden or otherwise unauthorized fees and deceived users about savings from its fuel cards FleetCor and its CEO will pay $100 million to settle a Federal Trade Commission administrative action alleging that the company charged its customers, who overwhelmingly are small businesses, undisclosed fees in connection with their use of fuel cards that FleetCor falsely promised businesses would save them money. View Press Release
Sony TV Chief Keith Le Goy on Why PlayStation 5 FAST Channels Are Set Up for Success: 40-50 Million People ‘Incredibly Engaged With That Platform’
Sony struck synergy gold last month with the introduction of “Live TV on PS5,” an offering of more than 100 free ad-supported video channels available via the PlayStation 5 video game console. Backed by Sony Pictures Television, the venture is a chance to get the IP available to Sony TV (and the ads that can […]
I Made My Website Charge AI Agents A Penny Per Page, Then I Watched Claude Pay It via @sejournal, @suganthan
GPTBot, ClaudeBot, and Googlebot won't pay your price yet. Charge now and you lose citations. Here's what to decide before the dashboard toggle arrives. The post I Made My Website Charge AI Agents A Penny Per Page, Then I Watched Claude Pay It appeared first on Search Engine Journal.
How Mike’s Hot Honey Found Sweet Success, Unlocking a Spicy New Category
Mike's Hot Honey has used word of mouth and creative campaigns to become a cultural force.
Zoom and Colin Jost Make the Case for B2B Comedy
The video conferencing software recruited Jost and fellow SNL alumna Kate McKinnon to bring levity to the world of enterprise technology.
Ben Cohen Calls on the Marketing Community to Free Ben & Jerry’s
Founder set a brief at Brandweek, challenging attendees to help the ice cream brand break free from Magnum.
ADWEEK’s Brandweek Moves to Texas in 2027
Our flagship conference is headed to Dallas and will partner with Texas A&M University on a new initiative.
How Every Man Jack Is Trying to Redefine Modern Masculinity
The brand’s head of marketing laid out a new approach to finding its audience.
The state of subscriber engagement in the AI era: Publishers’ first-party relationship strategies
This State of the Industry report, sponsored by Braze, explores how publishers are adapting their subscription, engagement and revenue strategies as AI reshapes how audiences discover and consume content. Shifts in AI-driven search behavior are forcing publishers to rethink one of the foundations of their digital businesses: how they turn audience discovery into direct relationships […]
FTC Announces Additional Payments to Consumers Stemming from FTC’s Amazon Prime Settlement
Under a revised order, more consumers will qualify for refunds with the maximum payment increased from $51 to $200 View Press Release
FTC Takes Historic Action Against Multilevel Marketing Operator Amway for Unfair and Deceptive Business Practices
Proposed order will require Amway and two of its affiliates to pay $225 million, the largest monetary recovery ever collected from an MLM in an FTC action Amway Corp., one of the largest multilevel marketing companies in the U.S., and two of its affiliates—World Wide Group, L.L.C. (WWG) and Leadership Team Development Inc.View Press Release
CTV consolidation’s measurement gap
By Alex Yip, Director of […] The post CTV consolidation’s measurement gap appeared first on New Digital Age.
Tom Hanks, Ta-Nehisi Coates and More Join Barack Obama’s ‘A Great Book’ Podcast at Audible
Former President Barack Obama has picked his six guests for his “A Great Book” podcast to discuss the books that have had the biggest impact on his worldview — and on our society. “A Great Book With Barack Obama” is a six-episode series that debuts exclusively from Audible on Sept. 24, 2026. Later in the […]
AI Citation Test Finds Source Order Matters Less Than It Looks via @sejournal, @MattGSouthern
A controlled AI citation test found source order mattered less than raw data suggested, while structured rewrites shifted how citation credit was distributed. The post AI Citation Test Finds Source Order Matters Less Than It Looks appeared first on Search Engine Journal.
PepsiCo fakes a name change for its first corporate brand campaign
“House of Brands” campaign puts Doritos, Lay’s, Gatorade and other PepsiCo brands in the spotlight.
Siddharth Taparia’s Strategy for Transforming Globally Fragmented JLL Into a Unified Marketing Force
Using measurement and AI to clarify the mission of a $17 billion real estate colossus.
Oscar Health Is Rebranding to Make Health Insurance Feel Human
The health insurance company launched a new marketplace brand, called Lucie, and recently refreshed the Oscar brand to appeal to its individual buyer audience.
Coca-Cola’s Top Marketer Reveals What He’s Looking For In His Next Agency
At Brandweek, Coca-Cola CMO Manolo Arroyo said creator and retail media chops are key components for the brand’s next big agency appointment
How Jake From State Farm Became Advertising’s Most Famous Neighbor
State Farm head of brand Patty Morris shares Jake’s origin story and how he became a cultural icon.
How Coleman Turned a Fake AI Product Into a Marketing Win
The outdoor brand created a social and ecommerce campaign around a lazy river.