News
11,369 articles covering the AdTech ecosystem
AI Agents Are Coming to Netflix to Grow Its $3 Billion Ad Business
At the upfront, Netflix argues it has finally built the infrastructure to match its advertising ambitions.
Amazon’s Alexa Is Powering a New Era of AI Shopping, and It’s Poised To Shake Up Ecommerce Advertising
Goodbye Rufus, hello Alexa for Shopping.
How CMOs Should Actually Think About ROI
The ROI question should sit at the center of every CMO’s job. Marketing leaders ask for investment, decide where it goes, and are expected to show that it created value. […]
Rent the Runway co-founder Jennifer Hyman steps down as CEO
Longtime Nordstrom veteran Teri Bariquit, once the department store’s chief merchant, will take over as interim chief executive officer and president.
Organized retail crime bill passes House in bipartisan vote, heads to Senate
Industry groups have lobbied Congress to pass this legislation for years. But the impact on retailers’ efforts to prevent inventory loss remains unclear.
Watch the newest commercials from McDonald’s, State Farm, Experian and more
McDonald’s suggests you grab one of its McCafé drinks so you’ll have “something to sip while you spill—and spill and spill.”
Even the worst of rivals can agree on this new Belgian light beer
Martens BeLite’s launch campaign imagines sworn enemies—from sharks and surfers to hunters and deer—bonding over a cold one.
Netflix’s Nicolle Pangis on Measurement, AI, and the Future of Streaming Advertising
Successful AI-driven advertising depends on more than just automation.
Ahold Delhaize’s latest SVP appointment signals stateside AI growth
While the company has more publicly highlighted its AI developments in Europe, onboarding Vipin Gopal indicates its US division is ready to do more with this tech.
Inflation hits 3.8%, outpaces wage growth for first time in 3 years
Wary consumers may finally pull back on spending amid broad price hikes. “The squeeze is real,” Navy Federal Credit Union Chief Economist Heather Long said.
Pardon the Disruption: The research that should worry traditional grocers right now
A new report found more shoppers are ready to defect to low-price retailers, highlighting the steep challenge ahead for the likes of Kroger and many regional supermarkets.
Walmart to lay off or relocate 1,000 tech, product workers
The retailer's latest restructure is part of a broader globalization effort, according to an internal memo Tuesday.
Foot Locker debuts year-round basketball brand platform under new chief marketer
Brett O’Brien, previously chief sports officer at PepsiCo, was appointed by the retailer after it was acquired by Dick’s Sporting Goods in September.
On maintains momentum with record Q1 sales
The athleticwear brand set a new baseline for gross margin with strong DTC and apparel growth but room for improvement in the Americas.
AirOps Launches Quill, The AI Agent Lead That Monitors, Updates, and Drafts Content So Brands Stay Visible in AI Search
Early customers are already seeing a 1.5x increase in AI Search citations and a nearly 50% lift in share of voice with Quill AirOps, the leading growth platform for AI search, announced Quill, an AI agent lead that acts as an extension of the marketing team. Quill monitors, creates, refreshes, and optimizes content so brands […]
PubMatic Appoints Sabrina Anand as Country Manager for Canada
Appointment deepens PubMatic’s commitment to the Canadian market as demand grows for AI-powered programmatic solutions across buy-side and publisher partnerships PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announced the appointment of Sabrina Anand as Country Manager for Canada. Based in Toronto, Anand will lead PubMatic’s go-to-market strategy across the Canadian market, […]
impact.com Announces 2026 iPX in Austin, Bringing Together Global Leaders to Explore the Future of AI-driven Partnerships
Annual flagship Partnerships Experience (iPX) event returns June 9–11, 2026, featuring expanded AI programming, product innovation roadmap, and immersive attendee experiences impact.com, the global infrastructure for partnership-driven commerce, today announced the return of its flagship global event, Partnerships Experience (iPX), taking place June 9-11, 2026, in Austin, Texas. iPX 2026 will bring together more than 1,000 leaders across brands, creators, publishers, […]
VidiKeep Launches All-in-One Video Downloader for High-Quality Offline Streaming
VidiKeep has launched an all-in-one streaming video downloader, enabling users to permanently save high-quality content from mainstream streaming services, such as Netflix, Disney+, and others, for offline playback anytime, anywhere. As streaming platforms continue to raise subscription prices and aggressively cycle content in and out of their libraries, digital media consumers are facing unprecedented frustration. […]
Quickbase Expands Real-Time AI Capabilities for Field Service Teams
New FastField product features reduce manual data entry and help organizations bridge the gap between field data capture and real-time decision-making Quickbase, the AI operations platform, today announced two new AI capabilities for field service operations teams: AI Photo Insights and Asset & Team Tracker. Available through FastField, the new AI features are designed to help field service organizations improve operational visibility, […]
Quisitive Achieves Microsoft Frontier Partner Status for Secure AI Transformation
Quisitive, a global technology consulting company, announced it has earned the status of Microsoft Frontier Partner, a distinction reserved for an exclusive list of partners with deep expertise in leading AI transformation across the Microsoft Cloud. This milestone follows Quisitive’s achievement of the Microsoft Copilot Specialization, its 19th specialization, which validates Quisitive’s ability to implement […]
Clinch Announces Enhanced Creative for Snapchat Dynamic Product Ads, Bridging the Gap Between Asset and Feed Management, and Social Commerce Execution
Marketers can now build and activate custom Snapchat creative catalogs directly from Flight Control to Snapchat’s Ads Manager. Clinch, the agentic AI platform for omnichannel content orchestration, announced an AI-enabled automated workflow, supporting Snapchat Dynamic Product Ads (DPA), connecting product feed management, creative customization, and catalog enrichment, in a single workflow. This release targets specific […]
Digital Turbine and Databricks Partner to Accelerate Mobile AI Innovation
Strategic integration of Databricks Genie Spaces and Databricks Apps unifies data intelligence for Digital Turbine’s global footprint, spanning over a billion devices globally Digital Turbine, the global leader in growth solutions for the mobile ecosystem, announced its strategic partnership with Databricks, the data and AI company, to bring AI-powered intelligence to the rich data from […]
Observe.AI Launches Companion Agent to Support Frontline Teams
Companion Agent works alongside frontline teams in real time, helping them prepare, respond, take action, and complete after-call work with more consistency and speed Observe.AI, the Agentic Platform for customer experience, announced the launch of Companion Agent, the new multi-agent interface for frontline teams built to support customer service agents before, during, and after every […]
Sprout Social Unveils its AI-Powered Social Intelligence Platform and the Expansion of its Proprietary AI Agent, Trellis
The next-generation platform is designed to bridge the gap between social data and business action, surfacing real-time market signals from social to inform product development, customer care, and more. Trellis will be integrated across the Sprout ecosystem to uncover insights and improve workflows across Publishing, Listening, the Smart Inbox, and Reporting. Trellis Studio introduces customizable […]