News

Netflix Gets Closer To Marketers At The Upfronts; A New CAPI Crops Up

More Ads! More! “Late Night” host Seth Meyers roasted Netflix during NBCU’s upfront presentation earlier this week, telling the audience that the streamer was hosting its own event at a pier on the Hudson River “because once a Netflix show hits two seasons, that’s where they dump its body.” Jokes aside, despite the new location […] The post Netflix Gets Closer To Marketers At The Upfronts; A New CAPI Crops Up appeared first on AdExchanger.

Liquid Web WordPress Plugin Rebrand Triggers Backlash via @sejournal, @martinibuster

A Liquid Web rebrand of StellarWP plugins triggered backlash after users reported missing pages, login issues, and license confusion. The post Liquid Web WordPress Plugin Rebrand Triggers Backlash appeared first on Search Engine Journal.

YouTube Wants to Be a Home, Not a Launchpad

After losing top talent to rival streamers for years, YouTube is finally fighting to keep them.

Retail Advertising Firm Stratacache Liquidates Its U.K. Business

Stratacache, a company that sells in-store digital screens to retailers, is liquidating the U.K. arm of its business.

A $120 million deal will give BuzzFeed a new owner — and a new CEO

It's hard to imagine what BuzzFeed looks like without Jonah Peretti at the helm, but we're about to find out. Peretti's tenure as the CEO of the Millennial-coded media company he co-founded has come to an end. Byron Allen, a comedian-turned-media mogul whose holdings include The Weather Channel and a multitude of local TV stations, will be the next exec to steer the BuzzFeed ship. Allen Family Digital, an arm of Allen's sprawling media empire, has acquired a controlling stake in BuzzFeed. Visit Tubefilter for more great stories.

YouTube is backing creators–and their ambitious shows–in a big way at Brandcast 2026

This year’s Brandcast truly feels like a TV upfront. YouTube used to run Brandcast–its annual presentation wooing advertisers and providing the press/general public with updated performance metrics–during the digital-focused NewFronts. But in 2022, tracking impressive living room viewership, YouTube moved Brandcast to the week of the Upfronts, when traditional TV networks pitch their new programming […] Visit Tubefilter for more great stories.

Stephen Curry is going back to school with a media venture that will highlight NIL talent

Stephen Curry's Golden State Warriors didn't make it into this year's playoffs, but that's not stopping the NBA's 3-point king from shooting his shot. Curry and Erick Payton's Unanimous Media is teaming up with Hard Carry Media to launch a sports content venture that will kick off with content centered around NIL athletes. The unnamed venture will operate as a sports content platform that will support creator-driven projects. Themes like competition, personality, and culture will be featured in formats that will live across social hubs like YouTube and TikTok. Curry, who just completed his 17th NBA season, will help steer the platform's creative direction, talent roster, and cultural focus while also appearing in some of its projects. Visit Tubefilter for more great stories.

‘Invincible VS’ Hits 1 Million Players Since April Launch (Gaming News Roundup)

“Invincible VS” has reached one million total players, Quarter Up, Skybound Entertainment’s in-house game development studio, announced Monday.  The 3v3 tag fighter game first launched on April 30, with players joining since the game’s Open Beta on April 9. Since the debut of “Invincible VS,”  Skybound and Quarter Up have continued adding new character skins […]

YouTube Unveils Exclusive Shows From Alex Cooper, Trevor Noah, Kareem Rahma and More at Upfront

YouTube once funded creator-driven original content — but the streaming giant wound that down several years ago and instead embarked on a strategy to promote shows YouTubers are already producing themselves. That makes YouTube an outlier during TV upfronts week: It’s making an ad pitch to Madison Avenue on content it doesn’t directly control or […]

Webtoon and Warner Bros. Animation Reveal Four More Webcomics in Development as Animated Titles

Webtoon Entertainment and Warner Bros. Animation announced four new animated titles based on popular Webtoon webcomics that are in development as part of their strategic partnership. The companies first announced their collaboration last fall, with an agreement to co-produce 10 fan-favorite Webtoon webcomics for global distribution spanning genres including romance, fantasy, action and comedy. The […]

McDONALD'S - DRINK AND DRIVE - 1m46

Apple - AI Performance - 15s

Apple - Battery Life - 15s

Apple - iPhone Mirroring - 15s

ADWEEK Innovator 50 Entries Now Open for 2026

Nominations for ADWEEK Innovator 50 are now open for 2026.  From advancing emerging technologies like AI to delivering breakthrough ideas that drive real business impact, the ADWEEK Innovator 50 spotlights […]

YouTube Goes All-In on Creator Shows, Pitches Itself as the Future of Media

With a slate of creator shows that look a lot like TV, YouTube is daring advertisers to treat it that way.

EXCLUSIVE: Amazon Scraps Planned API Fees After Backlash From Tech Firms

Some believe the ecommerce giant’s threat cleaned up companies' usage.

Why Matching Ad Emotion to TV Content Triples Viewer Attention

MIAMI — CTV can target ads – but often to the wrong person in the household. A campaign aimed at pickup truck buyers might reach a household that fits the demographic profile, but if the teenage daughter is watching Gilmore Girls on dad’s account, that impression is essentially wasted. The solution, according to one ad [...]

Magnite’s Sean Buckley: What Supply Side Consolidation Means to the Buy Side

MIAMI — Supply-side platform partnerships have dramatically consolidated as buyers recognize the inefficiency of managing dozens of technology relationships, shifting toward deeper integrations with two to five strategic partners rather than broad vendor distributions. “If you go back six or seven years, it was not uncommon for buyers to work with 50, 60 downstream supply [...]

Goodway Group’s Paul Frampton: TV and Digital Disciplines Were ‘Two Different Things,’ now ‘Almost One and the Same’

MIAMI — Television planning and digital video buying evolved as separate disciplines with distinct trading audiences and methodologies, but audience fragmentation across streaming platforms and emerging video environments is forcing industry convergence around content quality and emotional engagement rather than channel definitions. “I grew up in a world where I learned how to be a [...]

Stripe, Google partner on agentic commerce

With a Google partnership, the payments processor is bringing agentic checkout to four of the largest AI platforms.

Google Quietly Changed How Search Terms Are Reported For Some AI Queries via @sejournal, @brookeosmundson

Google quietly updated Search Terms reporting for AI Mode, AI Overviews, Lens, and autocomplete. Here’s why advertisers may be concerned about interpreted queries. The post Google Quietly Changed How Search Terms Are Reported For Some AI Queries appeared first on Search Engine Journal.

Netflix Announces New Ad Tier Markets, Podcast and Vertical Video Inventory, and a Dog Show

Four years after the news broke that Netflix was to introduce ads to its streaming service, the SVOD giant has announced the expansion of its ad-supported tier into 15 new markets in 2027. At the company's fourth annual Upfront presentation, Netflix revealed that next year, the ads plan will be available in Austria, Belgium, Colombia, Read More

Lay’s - Bandwagon - 60s