Whatnot says its new terms include “the lowest commission rates in the industry”

Whatnot just made a compelling offer to its community: The more they sell, the bigger their cut will be. That's the gist of Whatnot's updated commission rates, which bring a new financial structure to the live shopping platform. Vendors who achieve $15,000 of monthly sales through Whatnot will have a percentage point knocked off their commission rate. That rate will continue to decrease as monthly sales go above $250,000. For its "custom" top tier, Whatnot says its commission rate can go as low as 3% -- and it's touting the new figures as "the lowest commission rates in the industry." Visit Tubefilter for more great stories.

Last updated Sep 18, 2026 by ATDb automated enrichment