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20,045 articles covering the AdTech ecosystem
Comic: “Everybody Say: ‘Prog IO!'”
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: “Everybody Say: ‘Prog IO!'” appeared first on AdExchanger.
CTV’s Transparency Gap: Why Better Show-Level Data Still Can’t Buy You Show-Level Control
CTV buyers want more transparency into where their ads actually run. According to a new IAB report, 43% of CTV buyers said they have little or no confidence in the inventory they’re buying. As the market pushes toward greater program-level visibility, show-level reporting and optimization have become increasingly important parts of that conversation. Conversations with […] The post CTV’s Transparency Gap: Why Better Show-Level Data Still Can’t Buy You Show-Level Control appeared first on AdExchanger.
The EU doesn’t just want to ban kids from social media. It’s blocking chatbots and gaming, too.
The European Union is set to propose a sweeping new social media, chatbot, and gaming ban for kids under 15. Reuters reports that European Commission President Ursula von der Leyen and Henna Virkkunen, EVP of the European Commission for Technological Sovereignty, Security, and Democracy, will present the proposal Sept. 17, as part of their EU […] Visit Tubefilter for more great stories.
Is a new ChatGPT plugin a sign that the how-to economy is shifting from YouTube to AI?
It just became a lot easier to create AI-assisted how-to videos. A new plugin available on ChatGPT turns static images into multi-step instructional content. The tool comes from Camtasia, a screen recording service first launched in 2002 by the software company TechSmith. For years, creators in the how-to category have used TechSmith products to record and edit first-person, on-screen demonstrations. Machine learning has already been integrated into Camtasia's Screentelligence product, and the ChatGPT plugin builds on that offering. Visit Tubefilter for more great stories.
VidCon is leaving Anaheim to become a Cannes Lions offshoot
Since 2012, VidCon has been an (almost) annual summertime fixture at the Anaheim Convention Center in Orange County. But that's about to change. Informa, the owner of the eminent creator convention, is taking VidCon out of Anaheim. Going forward, VidCon will be linked up with another Informa property: The Cannes Lions International Festival of Creativity. To acknowledge the growing impact of creators within the worlds of advertising and marketing, Informa is establishing an event series called VidCon x Lions Creators. In the United States, VidCon x Lions Creators will be associated with the Insight to Impact Festival, which will debut in Denver in October 2026 before heading to Nashville in 2027. Visit Tubefilter for more great stories.
Like Nastya is in the (mouse) house thanks to Disney development deal
Five years after becoming the first kid creator to reach 250 million subscribers on YouTube, Anastasiia Radzinskaia has set her sights on a new platform: Disney+. Radzinskaia is the face of the Like Nastya channel, which will reach more preschool-age viewers thanks to a development deal with Disney. Like Nastya's YouTube success began when its titular star was just a toddler, and the Radzinskaia family has since sustained its presence among the internet's top family creators. Through a wide range of deals -- including platform-specific pacts, studio partnerships, and global licensing agreements -- Nastya and her kin have built a content empire that counts 123 billion lifetime views on its flagship channel. Visit Tubefilter for more great stories.
MIPCOM 2026: a “convergence” point for every entertainment industry to talk vertical series, branded content, gen AI, and more
When more than 10,000 people arrive on the shores of the French Riviera for MIPCOM 2026, they’ll be greeted by an event designed with one theme in mind: convergence. MIPCOM, which Director Lucy Smith calls “the global gateway to the media and content business,” has long been a meeting, networking, and dealmaking tentpole of the […] Visit Tubefilter for more great stories.
Whatnot says its new terms include “the lowest commission rates in the industry”
Whatnot just made a compelling offer to its community: The more they sell, the bigger their cut will be. That's the gist of Whatnot's updated commission rates, which bring a new financial structure to the live shopping platform. Vendors who achieve $15,000 of monthly sales through Whatnot will have a percentage point knocked off their commission rate. That rate will continue to decrease as monthly sales go above $250,000. For its "custom" top tier, Whatnot says its commission rate can go as low as 3% -- and it's touting the new figures as "the lowest commission rates in the industry." Visit Tubefilter for more great stories.
Meta appeals to creators and small biz owners with pricey subscriptions for “more” compute from Muse, plus embeddable links and 24/7 support
Meta is looking to recoup some of the billions it’s poured into AI. This week it debuted Meta One, a new subscription service for individual users, content creators, and business owners (though with varying prices for each) that “gives subscribers more self-expression features and AI usage, helps creators spend more time creating and less time […] Visit Tubefilter for more great stories.
Who wins and loses from the remedies to Google’s ad tech monopoly
Google avoided a breakup. Here's who actually benefits from what it got instead.
Axios preps new Axios Direct feeds for AI models, agents as revenue tops 2026 goal
Axios has reached its revenue goal for 2026. Now the news publisher is building a new revenue stream to keep up the pace in 2027 and beyond.
How women athletes are betting on the creator playbook
Women athletes are increasingly leaning on content creation to build their brand, grow their sports' fandom, and help close salary gaps.
Walmart adds marketplace data, deeper AI features to Scintilla insights platform
The upgrade includes access to marketplace data, customizable dashboards, custom alerts, a deeper version of its Marty agent and a closer link with the Scintilla data platform.
Ad Tech Bears Beat The Bulls; Back When Traffic Was A Good Thing
It's the end of an IPO era for ad tech; Business Insider looks for solutions to its cratering traffic; and Amazon and Walmart's AI chatbots face criticism. The post Ad Tech Bears Beat The Bulls; Back When Traffic Was A Good Thing appeared first on AdExchanger.
Super League Basketball extends DAZN deal
DAZN, the sports streaming platform, and Super League Basketball (SLB) have extended their partnership for the 2026/27 season, ensuring fans in the UK and around the world can continue to watch every game live and free on DAZN. Throughout this season, fans will be able to watch every Championship, Cup and Play-Off fixture live and […]
Spain: Telcos strengthen grip on pay-TV market
Spanish telcos are strengthening their role in the country’s pay-TV market, with 44 per cent of households using paid audiovisual platforms now accessing at least one of them through a package supplied by their Internet provider. According to data from regulator CNMC, telcos are increasingly becoming popular in serving as gateways to television and streaming […]
Pinterest announces visual search ads and an AI restyle feature
At the company’s annual Pinterest presents event, it unveiled new promotional options, artificial intelligence room redecorating and the second season of its CTV show.
Reddit SMB guide offers holiday planning tips
The handbook examines discovery behavior and includes an overview of the app’s most-searched product categories.
Meta shares holiday 2026 planning guides
The company offered a range of resources for brands and marketers, including an artificial intelligence overview and an SMB playbook covering in-app gift research.
Reddit offers insights from its Health Summit event
The app presented data that showed the extent to which users turn to each other for medical advice and diagnoses.
Facebook Pages get charged for link posts
After Meta One for Business launched its subscription packages, some managers said their accounts were being limited to two link posts per month.
YouTube Canada’s Slate of Creator Shows to Include a Series of Kareem Rahma’s ‘SubwayTakes’ in Toronto
At its annual YouTube Features marketing showcase in Toronto, YouTube Canada unveiled a slate of new Canadian creator shows — including a run of Kareem Rahma’s popular interview show “SubwayTakes” in the Great White North. Rahma, who served as the host of Thursday’s YouTube Features event, is behind hit show “SubwayTakes,” in which he gets […]
Nintendo of America President on Switch 2 Life Cycle and ‘The Legend of Zelda’ Anniversary Plans: ‘This Is Just Beginning’
It’s a big year for Nintendo of America — and it’s about to get bigger. On the heels of the one-year anniversary for the launch of the Nintendo Switch 2 gaming console and amid the 40th anniversary celebrations for “The Legend of Zelda” franchise, Nintendo of America president and COO Devon Pritchard warns fans this […]
Google Updates Mediapartners-Google Crawler Guidance: Less About AdSense via @sejournal, @martinibuster
Google expanded their Mediapartners-Google guidance to make it about more than just AdSense. The post Google Updates Mediapartners-Google Crawler Guidance: Less About AdSense appeared first on Search Engine Journal.