News
16,297 articles covering the AdTech ecosystem
How Do I Split Pages Between Brand Building & Converting? – Ask An SEO via @sejournal, @rollerblader
CRO pages and SEO pages have different jobs. Define each page's purpose, set boundaries, and both traffic and revenue can grow. The post How Do I Split Pages Between Brand Building & Converting? – Ask An SEO appeared first on Search Engine Journal.
M&C Saatchi UK appoints Guy Bradbury as chief creative officer
It also appointed Regan Warner as ECD.
Can we talk about WPP's cuts?
At times of transformation, decisive structural change has benefits beyond placating investors.
Publicis raises 2026 guidance as it reports 4.8% growth in Q2
UK grew by 2.8% in Q2.
2026 Ad Age 40 Under 40 entries close July 23—what to check before submitting
Entries for the awards close Thursday, July 23, at 5 p.m. ET. Use this checklist to confirm eligibility, show impact and submit a complete, competitive entry.
How one creative director became a content creator—and started bringing in new business
Cole Poska, partner and creative director at Beyond Studios, is winning new clients by pitching irreverent merch concepts to brands as @spaceboycole on social media.
Inside painkiller brands’ playbooks for winning over a brand-agnostic Gen Z
Education around active ingredients and a bit of absurdist humor are winning over the demographic.
Retail Media’s Next Evolution: Getting Into Content
But some ad buyers wonder if branded content undermines the core value prop of driving sales.
Teradata Autonomous Knowledge Platform Reaches General Availability Across Cloud and On Premises
A foundation to deploy agentic AI without trading control for capability or performance for cost Teradata announced the Teradata Autonomous Knowledge Platform is now generally available for cloud, on-premises, and hybrid environments. The Platform is a single enterprise stack that lets organizations run agentic AI where their data already lives, on their terms, at costs […]
GetWhys Grounds All AI-Generated GTM Content in Real Buyer Intelligence
As AI floods go-to-market teams with content at a scale that was unthinkable two years ago, the harder question has become what governs the quality of that output. B2B teams are shipping more messaging, web copy, sales narratives, and enablement content than ever, often through ChatGPT, Claude, Copilot, and internal agents. The challenge isn’t speed. […]
Xplor Appoints Jonathon Blissenbach as President of Field Services to Accelerate Growth in High-Potential Vertical
Xplor Technologies (“Xplor”), a global leader in software, payments, and intelligent capabilities for everyday life businesses, announced the appointment of Jonathon Blissenbach as President of Field Services. The move reflects Xplor’s continued investment in scaling its field service management portfolio, as field service providers search for smarter ways to optimize service delivery and efficiency. Blissenbach […]
Ironmark Launches Ignition AI, an Intelligent Distributed Marketing Platform for Brand-to-Local Organizations
Ironmark announced the launch of Ignition AI, an AI-powered distributed marketing platform designed to simplify and unify brand-to-local marketing for multi-location organizations. Built for franchise systems, agents/advisors, dealer & distributor networks, healthcare systems, and other distributed enterprises, Ignition AI addresses a long-standing challenge: connecting centralized brand marketing strategy to decentralized local execution and proving what is driving revenue. Ignition AI […]
HERE Technologies and Esri Partner to Develop Location Analytics to Support AI adoption
Visualization and analytics capabilities will enable AI systems and engineering teams to access and analyze live and historical location data Built on ArcGIS, Esri’s comprehensive geospatial platform, new capabilities will help organizations derive insights, improve decision making and reporting and support agentic workflows Agreement expands and deepens the companies’ long-term, 20+ year location data […]
Watchfire Brings AI-Powered Content Creation Directly to Digital Signage With New Ignite Content Generator
Purpose-built for LED displays, the new patent-pending Ignite OPx feature helps users create high-quality, display-ready images in seconds. Watchfire, a leading manufacturer of LED signs, digital billboards, and digital signage solutions, has announced the launch of a new patent-pending, AI-powered content feature built directly into its Ignite OPx platform. The Ignite content generator is the […]
Remesh Launches Remesh Connect, Enabling Cross-Platform Access to Research Data and AI Tools
New capability connects Remy and your data to Claude and ChatGPT, and brings enterprise data into Remesh so Remy can close research gaps. Remesh, the AI-powered conversational research platform, today announced the general availability of Remesh Connect, a new capability that makes Remesh and its AI research agent, Remy, more flexible about where research lives […]
Fusion CX Earns Frost & Sullivan’s 2026 North America Customer Value Leadership Recognition
Fusion CX Earns Frost & Sullivan’s 2026 North America Customer Value Leadership Recognition for AI-driven Omnichannel CX and Measurable Client Outcomes Fusion CX, a global customer experience transformation partner, today announced that it has received Frost & Sullivan’s 2026 North America Customer Value Leadership Recognition in the Customer Experience Management industry. This recognition from Frost […]
SeeResponse Launches Answer Engine Optimization Service as AI Chatbots Reshape How Buyers Search
The B2B growth agency introduces a dedicated practice to help brands get mentioned, cited, and quoted inside ChatGPT, Perplexity, and Google’s AI Overviews. SeeResponse, a B2B growth marketing agency, today announced the launch of its Answer Engine Optimization (AEO) service, built to help brands earn visibility inside AI-generated answers rather than only on traditional search […]
AEO Outperforms SEO: AIMZER Releases Data Linking AI Recommendations to Higher-Intent Leads and Faster Sales Cycles
Improving AI visibility and recommendation frequency leads to higher-quality opportunities, faster sales cycles, and stronger conversions for businesses. Data released today by technical AI visibility firm AIMZER (https://www.aimzer.com/) indicates that structuring corporate web property infrastructure specifically for Large Language Model (LLM) interpretation yields superior business pipeline conversions compared to traditional Search Engine Optimization and legacy […]
Digest: Publisher Ad Supply Drops 40%; Spotify Tests AI Chatbot for Premium Users
In today’s Digest, we cover publisher ad supply plunging by as much as 40% as AI search erodes web traffic, Spotify testing a conversational AI chatbot for Premium subscribers, and Shein and DeepSeek advancing their IPO plans. The post Digest: Publisher Ad Supply Drops 40%; Spotify Tests AI Chatbot for Premium Users appeared first on ExchangeWire.com.
Video Budgets See Strongest Performance in Two Years in Latest IPA Bellwether
Video continued its upward trajectory in Q2 2026, according to the latest IPA Bellwether Report, becoming the only media category tracked by the study to see upward revision in marketing budgets. Based on the net balance of UK marketers upping their budgets for each category, video saw its highest rate of growth since Q3 2024, Read More
Publicis Boosts Full-Year Guidance as Clients Embrace AI, But Delay Transformation
AI-powered marketing services now account for 87% of the French ad network's net revenue.
Arthur Sadoun on AI Pitch Promises, Sapient’s Slowdown, and John Wren
The Publicis CEO says it's taking a ‘polar opposite’ approach to its peers.
This Marketing Consultancy Deciphers Consumers’ Brand Associations – And Doesn’t Believe In Segmentation
Marketing consultancy Triggers might know what you’re thinking better than you do. It sounds creepy, but as far as tech platforms go, Triggers has one of the less invasive methods of understanding how consumers think and feel about brands. It collects panel data from a wide swath of people through a process it refers to […] The post This Marketing Consultancy Deciphers Consumers’ Brand Associations – And Doesn’t Believe In Segmentation appeared first on AdExchanger.
Media Briefing: AI visibility is becoming publishers’ newest currency
Publishers are embracing AI visibility as the next must-have metric, using their prominence in AI answer engines to attract advertisers.