News

Plato’s Closet built a high school hall inside a store for kids to test their outfits

Tombras created the retailer’s first national brand campaign, featuring a hidden school simulation.

Kalshi’s strategy of taking risks pays off

Kalshi markets itself as a meme-maker as much as a money-maker in prediction markets.

Roku ads explore Roku City, imagining life inside the famous screensaver

Director Andreas Nilsson explores the fictional world in Preacher ads, supported by interactive features.

Plato’s Closet - Find Your Fit - 1m46s

SaaS can no longer compete on software alone

With AI making software features easier to replicate, SaaS must help customers build capabilities that deliver lasting business value. The post SaaS can no longer compete on software alone appeared first on MarTech.

Your email program is overdue for a portfolio review

Stop evaluating email one campaign at a time. Review your email ecosystem to decide which programs still deserve your time, budget, and attention. The post Your email program is overdue for a portfolio review appeared first on MarTech.

Don’t confuse ad spend with marketing performance

More budget doesn't guarantee better results. The strongest campaigns prove they work before they scale. The post Don’t confuse ad spend with marketing performance appeared first on MarTech.

How Georgia-Pacific Rolled Out Its Own Programmatic Media Team

You don’t need an in-house marketing mix model to know that people buy toilet paper. But you do if you want to see firsthand which parts of your media plan are working and which deserve to get flushed. At Georgia-Pacific, one of the leading global manufacturers of tissue, pulp, toilet paper and packaging products, Javier […] The post How Georgia-Pacific Rolled Out Its Own Programmatic Media Team appeared first on AdExchanger.

Triton Digital Launches Sentiment Analysis for Sounder, Adding New Dimension to Podcast Contextual Targeting

Feature Gives Advertisers and Publishers Deeper Contextual Intelligence to Drive Greater Value Across Podcast Advertising Triton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, announced the launch of Sentiment Analysis for Sounder, its AI-powered audio intelligence platform. The new capability enables advertisers and publishers to identify and […]

Best AI Tools for Digital Creators (2026): CapCut Featured for Video and Visual Content Production by Expert Consumers

Digital content production continues to expand across social media, online marketing, education, and business communications, placing new emphasis on tools that can handle video editing, image generation, music creation, and visual enhancement within a single creative workflow. In its 2026 review of AI tools for digital creators, Expert Consumers featured CapCut for its collection of […]

Parallel Announces Partnership with Google Cloud for Agentic Web Search on Gemini Enterprise Agent Platform

Parallel (parallel.ai), the company building search infrastructure for the agentic web, announced product integration with Google Cloud that brings Parallel’s agentic web search to Gemini Enterprise Agent Platform. Parallel is now natively available across the platform: callable in the Gemini Enterprise API, selectable as a grounding source in Studio, and available to subscribe through Google […]

L2T Adopts .ai Domain to Reflect AI-Powered Marketing Solutions for Dealerships

Updated website and email domains underscore L2T’s latest capabilities. L2T, a leader in automotive marketing technology, has moved its website and email domains from l2tmedia.com to l2t.ai, signaling the company’s evolution into an AI-native performance platform built for modern dealerships. “We have invested in data-driven marketing solutions for two decades, and layering in artificial intelligence […]

PwC to Help Organizations Transform Agentic Customer Engagement and Service with OpenAI

New solutions combine advanced AI with industry expertise to deliver personalized, efficient, and scalable customer experiences PwC US announced the launch of agentic contact and service solutions, developed with OpenAI, to help organizations reimagine customer engagement and service through its agentic front office approach. By bringing together marketing, sales, commerce, and service within an integrated, […]

USPTO Launches AI Image Search in Trademark Search System, Powered by Clarivate

Clarivate Plc, a leading global provider of transformative intelligence, is proud to support the U.S. Patent and Trademark Office (USPTO) in launching an AI assisted image search within its public trademark search system, TM Search. This new capability allows users to upload and compare images against the U.S. trademark register and has been selected and […]

Altudo Launches AI-Powered FastLane to Accelerate Sitecore Experience Delivery by Up to 70%

Altudo, a leading digital experience and customer experience transformation company, announced FastLane, an AI-powered delivery model designed to help organizations launch and modernize Sitecore experiences up to 70% faster while accelerating time-to-value from their digital experience investments. Today’s marketing and digital teams are expected to deliver engaging customer experiences across websites, portals, and digital channels […]

Google Is Using Social Media Signals To Mask AI Search Click Loss via @sejournal, @TaylorDanRW

The new Search Console social tracking hides AI click loss and turns your verified profiles into free training data for Google's models. The post Google Is Using Social Media Signals To Mask AI Search Click Loss appeared first on Search Engine Journal.

AI SEO: Writing That’s Specific May Get Cited More via @sejournal, @martinibuster

AI SEO that prioritizes content that is specific may be a key to getting cited by AI search engines. The post AI SEO: Writing That’s Specific May Get Cited More appeared first on Search Engine Journal.

RIP, Professor Burke—how the J.K. Simmons character made Farmers famous

Brands that make culture make money, and a lot of that comes down to distinct brand assets.

Farmers Insurance - Water Craft - 60s

Farmers Insurance - Dryer Fire - 30s

Farmers Insurance - Suds - 30s

Phia’s Alleged Scheme Goes Beyond Ordinary Affiliate Fraud

Many in the marketing and tech world have dismissed the Phia scandal as just another affiliate fraud story. But it’s not.

H2O.ai Expands Investment in Forward Deployed AI Lab in Singapore

A deeper APAC investment: a local team of forward-deployed engineers, backed by H2O.ai’s world-renowned Kaggle Grandmasters, delivering sovereign, IMDA-accredited AI to enterprise and government. H2O.ai, the sovereign enterprise AI platform spanning predictive, generative, and agentic AI, announced an expanded investment in its Forward Deployed AI Lab in Singapore, growing its in-region team of AI engineers […]

Cvent Announces New Center for Event Insights

New research and thought leadership arm will deliver original research, expert analysis, and industry perspectives on what drives event and hospitality performance Cvent announced The Cvent Center for Event Insights, a new research and thought leadership arm. Great events have always been about people. technology is reshaping how those people connect, plan, and create unforgettable […]