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20,045 articles covering the AdTech ecosystem
Stensul Brings Governed Creation to Salesforce Marketing Cloud Next
New integration helps marketers and AI agents create and personalize campaigns at scale, then move them directly into Salesforce for activation Stensul, the Governed Creation™ Platform for enterprise marketing, announced the beta availability of an integration with Marketing Cloud Next, building on its longstanding support for Salesforce. Turn Salesforce data and AI creation into personalized […]
accessiBe Launches Code Agent, Bringing Agentic Accessibility Into Developer Workflows
Catching accessibility issues after code ships costs teams time, trust, and rework. accessiBe’s new Code Agent moves that review into the GitHub pull request itself, at the moment code is written. accessiBe, a global leader in digital accessibility, announced Code Agent. The new capability is live in beta for eligible accessFlow customers. Code Agent reviews […]
Causaly is Now Available in Microsoft Copilot
Enterprise scientists and knowledge workers can now access Causaly’s scientifically grounded research directly inside of Microsoft 365 Copilot, helping users turn evidence into decision-ready intelligence Causaly announced an expansion of its collaboration with Microsoft that brings agentic scientific research directly into Microsoft Copilot. Enterprise life sciences R&D can now access Causaly from within their existing […]
Perforce Previews New Engineering Intelligence Product with Perforce P4 Signals
Perforce P4 Signals addresses the need to measure AI’s productivity and value against engineering standards. Perforce Software, the modern DevOps Tech Stack that ensures AI governance, announced a rollout of updates across its flagship version control platform, Perforce P4. This announcement includes a new engineering intelligence product, Perforce P4 Signals, that will be available to […]
How to turn your client-agency matchup into a successful threesome
In many cases, procurement is mistakenly brought into the process after marketers and agencies have already established expectations, defined what they want, and even decided what they think something should cost.
How DTC brand Parke is turning its social-first community into retail growth
Apparel maker Parke, which has established itself as a direct-to-consumer darling, is keen to cement new and existing customers alike with collaborations and retail partnerships.
Cuddly toy emits the hum of an AI data center in biting satirical campaign
Basura’s “Adopt a Data Center” effort imagines data centers as rescue animals looking for their forever homes.
Agency Brief—Rethink nabs TBWA\Chiat\Day’s New York chief creative officer
This week, we’ve got the exclusive on Rethink’s new chief creative officer, Accenture Song’s latest media aspirations and more.
How prediction markets are reshaping the sports betting marketing battle
Prediction markets are battling with sportsbooks for customers, media inventory and partnerships—and that’s fueling higher spending, more provocative creative and growing pushback.
Ads of the Week: 11 Campaigns That Caught Our Eye, From Goodwipes to Zoom
Samsung, Zoom, Verizon, Goodwipes, and more are behind the week’s most notable ads.
Retail Roundup: Google’s New AI Tools, and Kroger Grows Ad Revenue
Plus, Lowe’s CMO gets new remit, and Sam’s Club wants to predict what people will buy next.
The Trade Desk’s Bumpy Ride Down
The Trade Desk’s recent reduction of 15% of its workforce comes after nearly two years of challenges on Wall Street, leadership turnover and bumpy product decisions. Independent analyst Richard Kramer comes on to dissect how Wall Street views TTD – and what it got wrong in the first place. The post The Trade Desk’s Bumpy Ride Down appeared first on AdExchanger.
LeanData Speeds AI Transformation With Major Product Release for its GTM Platform
LeanData, the backbone for AI-ready go-to-market infrastructure, announced the latest feature-packed release of its GTM platform. Ops teams can now use AI inside the process flows they already trust, capture meetings booked anywhere, and follow a full buying group in one view. “As GTM becomes increasingly AI agent-driven, LeanData’s role is to make AI outcomes […]
CreatorIQ Connect Returns October 13 in Los Angeles for a Fourth Year, with YouTube as Presenting Sponsor and 1,000+ Global Marketing Leaders Expected
Now in its fourth year, CreatorIQ Connect features mega-creators Jordan the Stallion, Kareem Rahma, SeanDoesMagic, and Brittany Isenhour alongside executives from the world’s most influential brands, agencies, and platforms. CreatorIQ, the global operating system for creator-led growth, today announced details of CreatorIQ Connect 2026, the premier one-day event for global marketing leaders turning creator marketing […]
DV Launches Ask Neura, Expanding Natural-Language Access to Media Intelligence
New DV-built conversational AI experience helps advertisers uncover insights and act on recommendations across social, streaming TV and the open web DoubleVerify (“DV”), the leading software platform to verify media quality, optimize advertising performance and prove campaign outcomes, announced Ask Neura, a new conversational AI experience built directly into DV Pinnacle®, enabling advertisers and agencies […]
Viamedia.ai Announces Local-First Omnichannel Operating System, Uniting Advertising Supply, Demand and Intelligence
Ad tech leader unifies products and services to meet the needs of broad range of media and advertising clients Viamedia.ai, a next-generation ad tech company focused on simplifying today’s fragmented media landscape, announced the formation of its local-first omnichannel operating system, a unified platform combining Viamedia’s exclusive inventory, advertising demand, and unique intelligence assets to […]
Martech Portfolio Intelligence: Using AI to Decide Which Marketing Technologies Deserve to Survive
Today’s Martech ecosystem has expanded from a relatively narrow set of marketing applications into a very complex technology environment that includes customer relationship management, customer data platforms, advertising, analytics, content management, marketing automation, personalization, experimentation, social engagement, commerce, artificial intelligence and customer experience. There are specialized tools for just about every step of the customer […]
The Stack: The Ad Duopoly?
This week, AI continued to reshape consumer behaviour, advertising and commerce, while the ad industry looked for new ways to capture growth beyond traditional models. In today’s MadTech Daily we discuss Google ad tech remedies decision unsealed The post The Stack: The Ad Duopoly? appeared first on ExchangeWire.com.
Scaling Personalization Without Sacrificing Shared Experience
While a high volume of the ad content we see is "personalized" in its delivery via audience targeting, and much of it is tailored to specific audiences in its execution via dynamic creative optimization, personalization in the storytelling itself has lagged behind, particularly in video.
Campaign Data Is First-Party Data, Too, And Maybe Brands' Best Tool
Most buying platforms have a mechanism through which a brand can request all its campaign data, down to the log-level insights that say exactly when and where each ad ran.
'Route CBD' Truck Crosses State Lines To Provide Banned CBD Products To Californians
When new regulations effectively banned the sale of full-spectrum CBD products in California, hemp brand Charlotte's Web took to the road in nearby Nevada.
Gov. Newsom Signs Law Requiring Disclosure Of AI-Generated Performers In Ads
The ad industry opposed the law, arguing it "places severe burdens on ordinary commercial speech."
Linear Reach Beats CTV Frequency For Scaling Performance TV
There 's a reason so many CTV advertisers today - particularly those that are performance-focused, are watching their campaigns hit plateaus much faster than they had anticipated.
Another PepsiCo Drama? Nope, The Name Change Was A Joke
The company's first-ever corporate brand campaign will show people just who owns their favorite foods, snacks and beverages.