News
11,373 articles covering the AdTech ecosystem
Abel Communications Joins Brandi AI’s Global Agency Partnership Program to Help PR and Marketing Clients Strengthen Trust, Recognition and Visibility Across Generative AI Platforms
Partnership strengthens Abel’s ability to support AI visibility through Public Relations, Generative Engine Optimization, and AI discoverability across platforms like ChatGPT, Gemini, Claude, and Perplexity Abel Communications, an integrated public relations and strategic communications agency specializing in earned media, thought leadership and content strategy, has joined the Brandi Agency Partnership Program, a global initiative empowering agencies to […]
Svedka’s senior brand director on the vodka’s future-forward marketing
David Binder talks about the vodka maker’s controversial, AI-generated Super Bowl debut and its future marketing plans under Sazerac.
Direct Traffic & Popularity – Correlation, Not Causation via @sejournal, @TaylorDanRW
A new AI citation study sparked a familiar SEO debate: the difference between a ranking factor and a symptom of ranking success. The post Direct Traffic & Popularity – Correlation, Not Causation appeared first on Search Engine Journal.
Netflix reveals major AI ad overhaul at Upfront 2026
The streamer claims 44% of its ad viewers can’t be reached on linear TV or other platforms, as it looks to turn fandom into a precision marketing machine via its AI-powered Netflix Ads Suite.
Media as ‘a growth engine’ to dominate agenda at Media 360 on 19-20 May
Allwyn, L’Oreal, Lloyds Banking Group and Just Eat are among top brands speaking, plus there’s a fireside chat with Alastair Campbell of The Rest Is Politics on media and UK political turmoil.
Allwyn appoints VaynerMedia to global social creative and production account
EMEA agency won the account in a competitive pitch.
BBH Studios promotes Sophie FitzGerald to head of Black Sheep Studios
FitzGerald has been executive producer at BBH's production arm for four years.
LBC sees record quarter amid geopolitical unrest
The LBC brand reached 3.6 million weekly listeners in Q1 2025.
Pick of the Week: Adidas hits the back of the net
Lola USA made the film.
Performance CTV’s Coming Supply Bottleneck Won’t Be Fixed by More Inventory
Alex Yip, Director of Product Strategy, AppsFlyer While performance teams often find good results in initial tests with CTV, things often break down when they start scaling campaigns up to serious budgets. The key issue here, says Alex Yip, Director of Product Strategy at AppsFlyer, is that the subset of CTV inventory which Read More
Hinge Celebrates the Near Misses Behind Every Gen Z Love Story
'Can't Believe We Met on Hinge' is first campaign under new marketing leader Tamika Young.
The 4 marketing metrics that matter in the boardroom
CMOs can lose credibility when they rely on analytics theater. Focus board conversations on the metrics tied to revenue and profitability. The post The 4 marketing metrics that matter in the boardroom appeared first on MarTech.
Liminary Tackles Enterprise AI’s Biggest Blind Spot, Launching New Tools to Enhance Access and Retrieval of Information
New Agents and Meeting Intelligence Tools Debut on Product Hunt, Delivering Strategy Consultants, Biz Dev Teams and Fractional Executives an AI Memory Layer that Outperforms ChatGPT + Drive Liminary announced two tools in its suite: Meeting Companion and AI Research Agents, transforming how professionals build, capture, and apply knowledge. Liminary is a persistent memory layer for […]
Blend Achieves Snowflake Elite Partner Status, Reinforcing Its Position at the Forefront of Enterprise AI on the Data Cloud
Blend announced it has achieved Snowflake Elite Partner Status, the highest designation in the Snowflake Partner Network. The milestone recognizes Blend’s sustained technical depth, production-scale delivery, and measurable client outcomes on the Snowflake AI Data Cloud. “We’re excited about what Blend and Snowflake are building together, creating high-impact data and AI solutions for our clients […]
Maxeemize Helps Businesses Future-Proof Marketing with Integrated AI + Human Strategy Model
A fully integrated AI + Human Strategy framework, designed to help businesses adapt to rapidly evolving digital landscapes and achieve consistent growth> Maxeemize, a leading digital marketing agency based in Southern California, today announced the expansion of its service model to include a fully integrated AI + Human Strategy framework, designed to help businesses adapt […]
Sensor Tower releases enhanced Web Insights to track web, app, and AI-driven consumer behavior
Sensor Tower, a leading provider of data on the digital economy, announced the launch of its enhanced Web Insights platform, connecting web traffic and Gen-AI signals with Sensor Tower’s flagship app, advertising, and audience datasets, enabling a unified view of the digital consumer journey. The release includes expanded website and country coverage, comprehensive path conversion […]
Hyland Delivers Agentic Document Processing at Scale for Rexel Canada
Rexel achieves near perfect invoice ingestion accuracy within days of deployment, signaling a turning point for autonomous enterprise operations Hyland, a global leader in enterprise content management (ECM) and the pioneer of AI-driven content intelligence with the Content Innovation Cloud™, announced the successful adoption of its agentic document processing capabilities by Rexel Canada. Within 48 hours of […]
Netwrix Expands Microsoft Collaboration to Support Growth and Scale of its 1Secure™ Data and Identity Security Platform
Adoption of Microsoft Azure Infrastructure as a core platform supports long-term growth and aligns with evolving cloud and security requirements. Netwrix, a recognized leader in identity and data security, announced it is expanding its collaboration with Microsoft by adopting Microsoft Azure as a core cloud platform to support the company’s continued growth and scale. Netwrix […]
VP DigiWeb Expands Its SEO Services as Businesses Search for the Best SEO Agency in Mumbai
VP DigiWeb, founded by SEO specialist Vicky Patel, is helping businesses improve online visibility through practical SEO strategies, local SEO etc. As online competition continues to grow across industries, businesses are increasingly investing in search engine optimization to improve visibility, attract customers, and generate long-term organic growth. In response to this growing demand, VP DigiWeb […]
Principled Technologies Study Shows Faster AI Time to Value with Dell Services
Independent testing found Dell ProDeploy Services cut installation time by 84%—saving over 47 hours—with minimal customer involvement vs. in-house deployment. Deploying AI infrastructure in-house can strain IT teams, requiring specialized expertise in GPU clusters, high-speed networking, Kubernetes, and AI software stacks. These complex environments often divert skilled staff from core business priorities and delay time […]
Proven ROI Launches AI Search Visibility Framework With Two Free Tools
A unified system built to help brands win citations across ChatGPT, Gemini, Perplexity, Claude, Copilot, and Grok, with two free AI visibility tools at launch. As AI search rewrites how buyers discover brands, Austin-based digital marketing agency Proven ROI today announced the launch of its AI Search Visibility Framework, a first-of-its-kind methodology engineered to help […]
Adobe Advertising’s Greg Collison Publishes Framework for Practical AI in Advertising
Article helps marketers distinguish predictive, generative, and agentic AI to drive stronger performance, creative experimentation, and operational efficiency. Adobe Advertising announced the publication of a new CMO Alliance article by Greg Collison, Head of Product, Adobe Advertising, titled “A Framework for Practical AI in Advertising.” The article explores how AI is reshaping advertising platforms and […]
Andrex tackles taboos around childbirth poo in final FCB ad
Work rests on insight that 75% of women have a fear of pooing during labour but don't care about it afterwards.
‘Tiger versus elephants’: Takeshi Sano on why Dentsu has ‘right size’ and ‘agility’ to win
New global CEO talks to Campaign about his plans to reboot the underperforming international business and how the key to success is to focus on client growth, not on pitch opponents.