Martech Portfolio Intelligence: Using AI to Decide Which Marketing Technologies Deserve to Survive

Today’s Martech ecosystem has expanded from a relatively narrow set of marketing applications into a very complex technology environment that includes customer relationship management, customer data platforms, advertising, analytics, content management, marketing automation, personalization, experimentation, social engagement, commerce, artificial intelligence and customer experience. There are specialized tools for just about every step of the customer […]

Last updated Sep 18, 2026 by ATDb automated enrichment