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Google Starts Rolling Out Connected Apps In AI Mode Search via @sejournal, @MattGSouthern

Google is starting to roll out connected apps in AI Mode, so you can send tasks to services like Canva from a search. The post Google Starts Rolling Out Connected Apps In AI Mode Search appeared first on Search Engine Journal.

DoubleVerify Study: 40% of Viewers Respond Positively to Repeated Ads During Streaming Content

As live sports audiences increasingly shift to streaming, new research from DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, explores how viewers engage with live sports and advertising around major events like the World [...] The post DoubleVerify Study: 40% of Viewers Respond Positively to Repeated Ads During Streaming Content appeared first on ExchangeWire.com.

VIOOH Expands Programmatic DOOH Access in Mexico with Grupo IMU Partnership

Today, (16th July, 2026) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Grupo IMU, a prominent outdoor advertising space sales company in Mexico, expanding programmatic access to premium DOOH inventory across one of [...] The post VIOOH Expands Programmatic DOOH Access in Mexico with Grupo IMU Partnership appeared first on ExchangeWire.com.

Honda - Your Dreams_Engineered - 60s

The state of agentic storefronts: How AI agents guide shoppers on frictionless, full-funnel journeys

This State of the Industry report, sponsored by Swap, explores how brands, retailers and agencies are adopting agentic commerce, including agentic storefronts, to enhance shopping experiences. Artificial intelligence is the new entry point in e-commerce, as more shoppers rely on AI-powered summaries and assistants to discover products. Beyond discovery and product recommendations, AI agents are […]

GenOptima Launches Results-as-a-Service GEO Infrastructure to Help Enterprises Ensure Outcome in AI Search

GenOptima, an enterprise Generative Engine Optimization (GEO) infrastructure provider, announced the launch of its Results-as-a-Service (RaaS)-based GEO solution, designed to help organizations ensure outcome through measurable AI search visibility management as AI-powered search platforms continue to reshape how brands are discovered, interpreted, and recommended. As enterprises increasingly evaluate GEO vendors based on their ability to […]

As Enterprises Seek GEO Solutions That Ensure Outcome, GenOptima Presents Its Enterprise Framework

As enterprises increasingly evaluate Generative Engine Optimization (GEO) vendors based on their ability to ensure outcome through measurable AI visibility, GenOptima has introduced its enterprise GEO framework, providing a structured approach to AI search optimization across multiple large language models and AI platforms. Built around a Results-as-a-Service (RaaS) model, the framework connects Brand Info Audit, […]

CRM Masters Expands Beyond CRM With Ecommerce and App Development Services

CRM Masters Infotech provides Zoho, Salesforce, and HubSpot implementation services, along with eCommerce, web, and mobile app development powered by AI. CRM Masters Infotech LLP is moving beyond CRM. The company has launched two new services: ecommerce solutions and web and mobile app development, stepping into a broader role as a full digital transformation partner for the businesses it […]

DataTerrain Brings Automation-Led BI Migration to Enterprises Moving from Alteryx to Microsoft Fabric

DataTerrain simplifies Alteryx to Microsoft Fabric migration through automation, delivering faster implementation, reducing costs, and reliable business intelligence modernization. How enterprises complete complex BI migrations without disrupting the business, and why automation makes the difference. The decision to migrate is usually the easy part. What comes next is where most projects quietly fall apart. What […]

Brunner Acquires AdSkate, Expanding AI-Powered Marketing Intelligence and Creative Performance Capabilities

Leading independent integrated marketing agency Brunner acquires AdSkate to add AI-powered creative analytics and marketing intelligence to its offerings for advertisers. Acquisition strengthens Brunner’s leadership in data-driven marketing by adding advanced creative intelligence and AI analytics technology Brunner, a leading independent integrated marketing agency, today announced its acquisition of AdSkate, an AI-powered creative analytics and marketing […]

Retail Promotions Have Become a Customer Trust Strategy

Retail promotions are evolving from marketing tactics into customer experience strategies. As pricing inconsistencies become more costly and personalized offers more important, retailers are rethinking how promotions drive not just transactions, but trust and loyalty. Retail promotions have traditionally been viewed as a way to drive sales. But new research suggests they may be just […] Retail Promotions Have Become a Customer Trust Strategy first appeared on Street Fight.

Gap sticks with ‘90s nostalgia, denim for Hailey Bieber capsule campaign

The launch builds on the retailer’s recent success with advertising that brings together fashion, music and culture.

Skechers shifts big chunk of global media biz to Horizon Global

The international market has become the “primary growth engine” for the brand, which wants to build out its omnichannel capabilities.

Do The Answer Engines Keep Your Fingerprint, Or Do They Start Fresh Every Time? via @sejournal, @DuaneForrester

The fingerprint you pressed into Google's ranking systems now feeds the AI answers on top of them. Here's where it persists and goes dark. The post Do The Answer Engines Keep Your Fingerprint, Or Do They Start Fresh Every Time? appeared first on Search Engine Journal.

IPA Q2 2026 Bellwether: What the Industry Thinks

The IPA's Q2 2026 Bellwether Report paints a picture of an industry choosing conviction over caution. Despite a tense geopolitical backdrop, marketing budgets posted a net balance of +6.9%, the second-highest reading in two years. Events once again led the [...] The post IPA Q2 2026 Bellwether: What the Industry Thinks appeared first on ExchangeWire.com.

Roku - Isle of Roku - Yup. We Make TVs - 30s

Roku - Mount Roku - Simple Is Better - 30s

Roku - Roku General - We Save TVs - 30s

Roku - Roku Theater - TV Is Better Here - 60s

Roku - Roku Warehouse - One Login. More TV - 30s

Roku - S.S. Roku - Oceans of Free TV - 30s

Canva is redefining creative work for the AI era

Canva has evolved into a broader marketing platform aimed at helping brands create, manage and distribute content at scale.

How Claude became one of AI’s biggest marketers

Anthropic's Claude used high-profile marketing events to earn its place alongside ChatGPT in the AI conversation.

How A24 is modernizing movie marketing

A24 is serving up a case study in modern movie marketing.