News
20,035 articles covering the AdTech ecosystem
Google’s AI Payment Pilot Vs. Cloudflare & Microsoft Models via @sejournal, @MattGSouthern
Google, Cloudflare, and Microsoft are testing different models for paying publishers when AI systems access or use their content. The post Google’s AI Payment Pilot Vs. Cloudflare & Microsoft Models appeared first on Search Engine Journal.
New York Times Marks 175 Years With a Print Love Letter to Advertising
To commemorate its 175th anniversary on Friday, The New York Times took the opportunity to thank the people who really make its reporting possible: the advertisers. Starting Sept. 18, New […]
Your marketing automation needs more context
When marketing automation forgets recent buyer activity, messaging falls flat. Here's how to give your workflows context and build smarter customer journeys. The post Your marketing automation needs more context appeared first on MarTech.
Element launches Smart TVs powered by TiVo in US
TiVo, a wholly-owned subsidiary of Xperi, and Element have announced the availability of new Element smart TVs Powered by TiVo, expanding consumer access to the TiVo OS platform across the US. TiVo OS brings together live television, streaming apps and personalised content recommendations into a single, intuitive experience that helps viewers spend less time searching […]
Railton named Chair of Racecourse Media Group
Racecourse Media Group (RMG) has announced the appointment of Nigel Railton as its new Chair. He currently serves as Chair of Post Office, a role he has held since May 2024, and is the organisation’s transformation programme and stakeholder rebuilding efforts. He is also a trustee of The Social Mobility Foundation. Railton previously served as […]
Berenberg stays cautious on Eutelsat
Investment bank Berenberg has restarted its coverage of satellite operator Eutelsat. The bank suggests clients ‘HOLD’ their shares and it issued a price target of €2. Eutelsat has recently been trading at about €1.74-€1.90 per share. The operator does not currently pay a dividend to shareholders. The bank is “cautious” on Eutelsat’s prospects saying that […]
United Airlines brings American football to seatback screens
United Airlines has signed an agreement with DISH. Travellers can now watch live professional and college American football games on their Starlink-enabled seatback screen. Fans can watch live broadcasts from ABC, CBS, NBC, FOX, FS1, ESPN, ESPN2, NFL Network and TNF on Prime Video on more than 200 Starlink-equipped airplanes – about 700 of flights […]
Survey: AI users rank saving time among most valuable benefits
Parks Associates has released research from its AI Experience Consumer Insights Dashboard showing 54 per cent of AI users in US internet households rank ‘saving time’ among AI’s top five most valuable benefits. Eighteen per cent rank ‘saves me time’ as the single most valuable benefit, twice the percentage of AI users selecting any other […]
SpaceX delays Starship #14 again
SpaceX has again delayed its planned launch of its massive Starship for a test flight #14 from September 22nd to September 28th at the earliest. There is no information as to the cause of the delay. The 2-hour 24-minute launch window now opens at 07.23 Texas time on September 28th. The Federal Aviation Authority has […]
Roku unveils Roku Labs
Roku has unveiled Roku Labs, a new programme built on the idea that “the best innovation happens when customers help shape it”. Available soon in the US, Roku Labs, which will have a tile on the Roku Home Screen, will give viewers early access to experimental, in-development apps — straight from Roku’s engineers and innovators […]
Data: Europa League streaming sets new internet record
While millions of football fans across Europe watched European League competition matches on September 17th, the Internet was also running at full speed: At DE-CIX Frankfurt, Europe’s largest Internet Exchange, more than 20 terabits per second (Tbit/s) were transmitted for the first time (exactly 20.02 Tbit/s). At the same time, data throughput across DE-CIX’s global […]
CallMiner Named a Strong Performer in Customer Feedback Management and Analytics Report by Top Analyst Firm
First-time inclusion recognizes CallMiner’s AI-native vision, combining conversational intelligence, real-time action, and enterprise-scale CX insight CallMiner, the global leader in customer experience (CX) automation powered by deep conversation intelligence, announced that it has been named a Strong Performer in The Forrester Wave™: Customer Feedback Management And Analytics Solutions, Q3 2026. CallMiner received the highest scores […]
MNTN Appoints Mike Katz to Board of Directors
Veteran T-Mobile executive known for shaping the Un-carrier strategy joins MNTN’s board as Performance TV advertising continues to scale MNTN, the technology platform bringing performance marketing to Connected TV, announced that Mike Katz has joined the company’s Board of Directors. Katz is former Chief Business & Product Officer for T-Mobile, where he continues to serve […]
Vibe Expands Connected TV Platform With Agent Access and Six New Integrations
Advertisers can launch and manage streaming TV campaigns from Claude, ChatGPT, a terminal, or their own applications, all against the same account. Vibe, the streaming TV ad platform built for performance marketers, outlined a quarter of platform expansion that makes its connected TV product accessible from outside its own interface. This quarter, the company shipped […]
Stensul Brings Governed Creation to Salesforce Marketing Cloud Next
New integration helps marketers and AI agents create and personalize campaigns at scale, then move them directly into Salesforce for activation Stensul, the Governed Creation™ Platform for enterprise marketing, announced the beta availability of an integration with Marketing Cloud Next, building on its longstanding support for Salesforce. Turn Salesforce data and AI creation into personalized […]
accessiBe Launches Code Agent, Bringing Agentic Accessibility Into Developer Workflows
Catching accessibility issues after code ships costs teams time, trust, and rework. accessiBe’s new Code Agent moves that review into the GitHub pull request itself, at the moment code is written. accessiBe, a global leader in digital accessibility, announced Code Agent. The new capability is live in beta for eligible accessFlow customers. Code Agent reviews […]
Causaly is Now Available in Microsoft Copilot
Enterprise scientists and knowledge workers can now access Causaly’s scientifically grounded research directly inside of Microsoft 365 Copilot, helping users turn evidence into decision-ready intelligence Causaly announced an expansion of its collaboration with Microsoft that brings agentic scientific research directly into Microsoft Copilot. Enterprise life sciences R&D can now access Causaly from within their existing […]
Perforce Previews New Engineering Intelligence Product with Perforce P4 Signals
Perforce P4 Signals addresses the need to measure AI’s productivity and value against engineering standards. Perforce Software, the modern DevOps Tech Stack that ensures AI governance, announced a rollout of updates across its flagship version control platform, Perforce P4. This announcement includes a new engineering intelligence product, Perforce P4 Signals, that will be available to […]
How to turn your client-agency matchup into a successful threesome
In many cases, procurement is mistakenly brought into the process after marketers and agencies have already established expectations, defined what they want, and even decided what they think something should cost.
How DTC brand Parke is turning its social-first community into retail growth
Apparel maker Parke, which has established itself as a direct-to-consumer darling, is keen to cement new and existing customers alike with collaborations and retail partnerships.
Cuddly toy emits the hum of an AI data center in biting satirical campaign
Basura’s “Adopt a Data Center” effort imagines data centers as rescue animals looking for their forever homes.
Agency Brief—Rethink nabs TBWA\Chiat\Day’s New York chief creative officer
This week, we’ve got the exclusive on Rethink’s new chief creative officer, Accenture Song’s latest media aspirations and more.
How prediction markets are reshaping the sports betting marketing battle
Prediction markets are battling with sportsbooks for customers, media inventory and partnerships—and that’s fueling higher spending, more provocative creative and growing pushback.
Ads of the Week: 11 Campaigns That Caught Our Eye, From Goodwipes to Zoom
Samsung, Zoom, Verizon, Goodwipes, and more are behind the week’s most notable ads.