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Amazon puts AI front and center with Alexa for Shopping | ATDb

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Amazon puts AI front and center with Alexa for Shopping

Amazon puts AI front and center with Alexa for Shopping

Retail DiveMay 14, 2026Bryan WasselRead original

Last updated May 14, 2026 by RSS Ingestion

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More than 300 million customers used Rufus in 2025, according to Amazon. Experts believe Alexa for Shopping’s reach could be even greater.