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16,283 articles covering the AdTech ecosystem
Save Mart, Lucky roll out their largest-ever fuel discount
The promotion, which offers savings of up to $1 per gallon, comes as grocers lean into gas discounts and other deals to help customers save money.
Number Sense: Grocers are facing a new reality when it comes to inflation
While government stats show food prices rising at a modest pace, energy costs and rising consumer pressure point to a challenging road ahead.
Sephora vet to take Calvin Klein parent’s CFO seat
PVH appointed Alexis Rollier to take the finance reins about eight months after its previous finance chief, Zac Coughlin, departed.
Foot Locker brings in Salomon to boost assortment
The athletics retailer is partnering with the France-based premium sneaker brand as parent company Dick’s pursues an extensive inventory refresh.
Walmart touts some of its lowest back-to-school pricing since 2019
The retailer’s value focus is similar to past years, with another food kit of $2 lunches and deals on the 14 most popular school supplies.
QVC Group nears bankruptcy exit with approved restructuring plan
The HSN and QVC owner will have reduced its debt by over $5 billion when it exits Chapter 11.
Netflix Launches Minigolf Video Game With ‘Stranger Things,’ ‘Squid Game’ and ‘Bridgerton’-Inspired Levels
Fore! Netflix has unveiled couch co-op party game “Netflix Minigolf” as its next big bet in gaming. Launching July 28, “Netflix Minigolf” is described as a mix between minigolf and pinball with a “Stranger Things” Demogorgon or Young-hee from “Squid Game” added in. Developed by Netflix-owned gaming studio Next Games, the game features more than […]
Amelia Dimoldenberg’s F1 Series ‘Passenger Princess’ Returning for Season 2 This Month
Amelia Dimoldenberg is taking another lap with “Passenger Princess.” The “Chicken Shop Date” host’s Formula 1 series, in which she interviews some of the sport’s biggest stars while also learning to drive, is set to return to YouTube this month for a new batch of episodes. This season, Dimoldenberg will be joined by F1 stars […]
Publicis addresses LiveRamp deal, lagging Sapient arm as it raises outlook
Clients are viewing the $2.2 billion acquisition, which has raised questions around LiveRamp’s neutrality, as a “non-event,” executives said.
Sociable: YouTube highlights brand partnerships with sports creators
The platform’s latest report examined the rising influence of athletic influencers and offered guidance on how to connect with them.
Google Starts Rolling Out Connected Apps In AI Mode Search via @sejournal, @MattGSouthern
Google is starting to roll out connected apps in AI Mode, so you can send tasks to services like Canva from a search. The post Google Starts Rolling Out Connected Apps In AI Mode Search appeared first on Search Engine Journal.
DoubleVerify Study: 40% of Viewers Respond Positively to Repeated Ads During Streaming Content
As live sports audiences increasingly shift to streaming, new research from DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, explores how viewers engage with live sports and advertising around major events like the World [...] The post DoubleVerify Study: 40% of Viewers Respond Positively to Repeated Ads During Streaming Content appeared first on ExchangeWire.com.
VIOOH Expands Programmatic DOOH Access in Mexico with Grupo IMU Partnership
Today, (16th July, 2026) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Grupo IMU, a prominent outdoor advertising space sales company in Mexico, expanding programmatic access to premium DOOH inventory across one of [...] The post VIOOH Expands Programmatic DOOH Access in Mexico with Grupo IMU Partnership appeared first on ExchangeWire.com.
Honda - Your Dreams_Engineered - 60s
The state of agentic storefronts: How AI agents guide shoppers on frictionless, full-funnel journeys
This State of the Industry report, sponsored by Swap, explores how brands, retailers and agencies are adopting agentic commerce, including agentic storefronts, to enhance shopping experiences. Artificial intelligence is the new entry point in e-commerce, as more shoppers rely on AI-powered summaries and assistants to discover products. Beyond discovery and product recommendations, AI agents are […]
GenOptima Launches Results-as-a-Service GEO Infrastructure to Help Enterprises Ensure Outcome in AI Search
GenOptima, an enterprise Generative Engine Optimization (GEO) infrastructure provider, announced the launch of its Results-as-a-Service (RaaS)-based GEO solution, designed to help organizations ensure outcome through measurable AI search visibility management as AI-powered search platforms continue to reshape how brands are discovered, interpreted, and recommended. As enterprises increasingly evaluate GEO vendors based on their ability to […]
As Enterprises Seek GEO Solutions That Ensure Outcome, GenOptima Presents Its Enterprise Framework
As enterprises increasingly evaluate Generative Engine Optimization (GEO) vendors based on their ability to ensure outcome through measurable AI visibility, GenOptima has introduced its enterprise GEO framework, providing a structured approach to AI search optimization across multiple large language models and AI platforms. Built around a Results-as-a-Service (RaaS) model, the framework connects Brand Info Audit, […]
CRM Masters Expands Beyond CRM With Ecommerce and App Development Services
CRM Masters Infotech provides Zoho, Salesforce, and HubSpot implementation services, along with eCommerce, web, and mobile app development powered by AI. CRM Masters Infotech LLP is moving beyond CRM. The company has launched two new services: ecommerce solutions and web and mobile app development, stepping into a broader role as a full digital transformation partner for the businesses it […]
DataTerrain Brings Automation-Led BI Migration to Enterprises Moving from Alteryx to Microsoft Fabric
DataTerrain simplifies Alteryx to Microsoft Fabric migration through automation, delivering faster implementation, reducing costs, and reliable business intelligence modernization. How enterprises complete complex BI migrations without disrupting the business, and why automation makes the difference. The decision to migrate is usually the easy part. What comes next is where most projects quietly fall apart. What […]
Brunner Acquires AdSkate, Expanding AI-Powered Marketing Intelligence and Creative Performance Capabilities
Leading independent integrated marketing agency Brunner acquires AdSkate to add AI-powered creative analytics and marketing intelligence to its offerings for advertisers. Acquisition strengthens Brunner’s leadership in data-driven marketing by adding advanced creative intelligence and AI analytics technology Brunner, a leading independent integrated marketing agency, today announced its acquisition of AdSkate, an AI-powered creative analytics and marketing […]
Retail Promotions Have Become a Customer Trust Strategy
Retail promotions are evolving from marketing tactics into customer experience strategies. As pricing inconsistencies become more costly and personalized offers more important, retailers are rethinking how promotions drive not just transactions, but trust and loyalty. Retail promotions have traditionally been viewed as a way to drive sales. But new research suggests they may be just […] Retail Promotions Have Become a Customer Trust Strategy first appeared on Street Fight.
Gap sticks with ‘90s nostalgia, denim for Hailey Bieber capsule campaign
The launch builds on the retailer’s recent success with advertising that brings together fashion, music and culture.
Skechers shifts big chunk of global media biz to Horizon Global
The international market has become the “primary growth engine” for the brand, which wants to build out its omnichannel capabilities.
Do The Answer Engines Keep Your Fingerprint, Or Do They Start Fresh Every Time? via @sejournal, @DuaneForrester
The fingerprint you pressed into Google's ranking systems now feeds the AI answers on top of them. Here's where it persists and goes dark. The post Do The Answer Engines Keep Your Fingerprint, Or Do They Start Fresh Every Time? appeared first on Search Engine Journal.