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5% of CTV Ad Impressions Incorrectly Labelled

5% of CTV Ad Impressions Incorrectly Labelled

A new analysis of more than 11 million ad impressions from 51Degrees, has revealed that nearly 5% of inventory sold as CTV is incorrectly labelled, artificially inflating the value of lower priced digital ad space.  Whether through fraud or accident, [...] The post 5% of CTV Ad Impressions Incorrectly Labelled appeared first on ExchangeWire.com.

Last updated Sep 18, 2026 by ATDb automated enrichment

Source
ExchangeWire
Published
Sep 18, 2026
Topic
51Degrees
Mentions
2