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Amazon bets creator video podcasts can be the next TV network – if it can fix measurement

Amazon's Upfront presentation leaned into its podcast offerings, which the company believes are the next generation of TV networks.

Digiday Programmatic Marketing Summit May Recap: How marketers are navigating agentic ad buying

Execs are already using AI agents to buy ads. At DPMS, they shared what's worked (and what hasn't) and the guardrails that the industry needs to put in place to future proof.

CeraVe taps Carmelo Anthony as ‘head coach’ of its new dandruff campaign

CeraVe found that the NBA and Carmelo Anthony could give it access to a very diverse, engaged and Gen Z fandom.

The Keywords To The Kingdom; Can’t Afford To Pay Attention

Keywords, Kinda The tabs, they are a-changin’. As in, campaign analytics tabs and what they’re meant to show advertisers.  The biggest shift has been the move from “analytics” to “insights.” “Analytics” used to mean detailed, exportable data that brands could plug into their own systems. “Insights,” by contrast, are curated summaries and useful-sounding takeaways about […] The post The Keywords To The Kingdom; Can’t Afford To Pay Attention appeared first on AdExchanger.

Marc Jacobs to be acquired by Toys R Us parent company

LVMH is selling the fashion label after nearly three decades to brand management firm WHP Global.

Byron Allen on How He Plans to Use BuzzFeed to Create a ‘Premier Global Free Streaming Service,’ What It Means to Be Taking Over Colbert’s CBS Time Slot and Why He Wants to Buy Starz

With two recent deals, Byron Allen has elevated his profile in both late-night TV and the digital media space. He’s about to take control of struggling media company BuzzFeed, and next week he is getting the the CBS time slot that is being vacated this month by “The Late Show With Stephen Colbert” after the […]

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Purpose and Practice: Transforming Health Brands for the Modern Consumer

How to use influencers, AI, and cultural savvy to earn trust in a skeptical world.

Week of May 4 Evening News Ratings: Broadcasts Decline

The demo gap between ABC World News Tonight and NBC Nightly News remained tight.

ADWEEK Commerce Advantage: Retail Media Is About To Take Even More TV Ad Spend

Walmart, Amazon, and commerce media firms are stepping up their data and AI pitches.

Try Guys Cooking Competition Series ‘Phoning It In’ Rounds Out Season 4 Judges (EXCLUSIVE)

The Try Guys’ bonkers cooking competition “Phoning It In” has rounded out its slate of judges, cast members and contestants for Season 4. The show premiered its fourth installment on the independent streamer 2nd Try TV on May 6 before it rolls onto YouTube starting May 30. Chris Ying, Justin Pichetrungsi, Elizabeth Falkner, Jordan Myrick, […]

Air Transat ads offer a plan B for those priced out of World Cup games

Courage Montreal’s campaign suggests skipping the games and going to countries competing in them.

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Upfronts Day Three: Ad Tech Jargon And Brand Awareness

Another TV upfronts season is in the books. Please send your condolences to Senior Editor Alyssa Boyle and Associate Editor Victoria McNally as they reluctantly return to reality and their overstuffed inboxes. The post Upfronts Day Three: Ad Tech Jargon And Brand Awareness  appeared first on AdExchanger.

Etsy debuts app in ChatGPT

The company is also beta-testing a conversational search experience on its own site that is designed to help shoppers find a gift.

NBCU Ads Leader Says Brands Are Still Betting on Late Night TV

Mark Marshall talks NBCU's upfront adtech news, the Fast and Furious spinoffs, and brands clamoring for late night audiences.

Richer contextual signals in the bidstream help agencies and publishers alike

Programmatic buying has long relied on a combination of identity-based and contextual signals to guide decisions. Partner insights from Seedtag.

Grocery Outlet improves sales but CEO is ‘not satisfied’ with performance

The discounter has worked to reshape its value perception but still needs to improve its in-store experience, its top executive told investors.

Grocery inflation hits highest level since mid-2023

Tomato prices were up nearly 40% year over year in April, the quickest rate of inflation among the food-at-home categories that the BLS tracks.

Wacoal America’s new CEO on running a brand worn by many, known by few

James Wheatley spoke with Retail Dive about the bra company's aspirations to grow brand awareness, including through a small fleet of stores.