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20,017 articles covering the AdTech ecosystem
On signs Mbappé as it preps entry into soccer
The superstar, who signed with Nike as a child, will help the Swiss sneaker brand do battle in a sport dominated by Nike and Adidas.
Longtime Christmas decor retailer files for bankruptcy
Gordon Brothers Inc. — which operates Christmas Central, Christmas.com and more — filed for Ch. 11 bankruptcy protection just ahead of peak season.
Programmatic DOOH Still Isn’t Bought Like Digital
Programmatic DOOH (digital out-of-home) has spent years promising to make physical media easier to buy like digital advertising. New global data suggests that transition is well underway, but also shows how far DOOH still has to go before it becomes a routine component of the digital media plan. The World Out of Home Organization’s inaugural […] Programmatic DOOH Still Isn’t Bought Like Digital first appeared on Street Fight.
Instacart enlists icons like Shrek, Scooby-Doo to market AI assistant
Scenes from nostalgic movies and TV shows provide meal ideas that come to life with the help of Clementine AI, which debuted earlier this month.
Cloudflare Will Write Your Robots.txt, And It Has A Point via @sejournal, @slobodanmanic
Bot Preference Sync sets AI crawler policy per category, not per crawler. Allow GPTBot and block Bytespider, and no setting describes what you do. The post Cloudflare Will Write Your Robots.txt, And It Has A Point appeared first on Search Engine Journal.
How a billionaire’s daughter became a test case for the new science of making a hit
Stella Lefty’s rapid rise shows how TikTok, data and digital marketing are changing the way the music industry makes a hit.
Watch the newest commercials from Vicks, L’Oréal, General Mills and more
Vicks says, “Freeze your pain, not your life, with the extraordinary cooling pain relief of Vicks VapoFreeze.”
Disney Continues Leadership Shifts With Streaming Shakeup
Disney names Adam Smith new DTC boss.
Why AI Can Never Replace Great Agencies ft. Andy Lopez, CMO of Behr Paint
Plus, why consumer confidence matters as much as consumer inspiration.
Beyond Hollywood: Atlanta’s New Entertainment Economy
Local media leaders explore how Atlanta is evolving from a production destination into a sustainable creative powerhouse.
Gaming Wants To Prove It’s Just Like Other Media Channels – While Also Owning How It’s Different
The gaming channel is having a bit of an identity crisis. On one hand, gaming ad platforms are delivering the targeting and measurement capabilities advertisers expect from other digital channels. That way, gaming can position itself as part of agencies’ omnichannel strategies, rather than being treated as its own scary bucket of stereotypical “gamers.” But […] The post Gaming Wants To Prove It’s Just Like Other Media Channels – While Also Owning How It’s Different appeared first on AdExchanger.
Companion Launches SafeMatch® and Community Builder to Scale Creator Campaigns Safely
Companion by Billion Dollar Boy has launched two new tools to help brands safely scale creator campaigns.
Stonly Launches Business Process Agents to Automate Complex Customer Service Processes
New AI agents follow the same knowledge, rules, and workflows that support teams already use, without rebuilding SOPs as siloed knowledge for AI Stonly, the knowledge platform for customer service in the AI era, announced the launch of Business Process Agents (BPAs), AI agents that automate customer service processes end-to-end by following the same knowledge […]
cPanel brings AI to Website and Application Hosting Globally
The latest release helps hosting providers meet customers where they build and also bring AI-created websites and applications into production cPanel, a WebPros company and global provider of hosting management software, announced the general availability of cPanel AI, bringing artificial intelligence into website and application creation, deployment, support and infrastructure operations. cPanel AI expands the […]
Fingerprint Launches Bot Directory Built for the AI Era
Fingerprint, the industry leader in device intelligence, announced the launch of Bot Directory, a continuously updated, searchable repository of AI tools, bots, and crawlers designed to give customers, partners, and the internet community visibility into automated web traffic. Powered by Fingerprint’s Bot Detection Smart Signal, the public resource helps organizations distinguish human and automated website […]
’Dungeon Crawler Carl’ Sets Limited Edition, Free CGC Comic Book Drop for New York Comic Con (EXCLUSIVE)
Attention, Crawlers! Collectibles grading company CGC is teaming up with “Dungeon Crawler Carl” author Matt Dinniman for the release of a free exclusive variant cover of his comic book series at New York Comic Con next month. From Oct. 8-11, CGC will offer a limited-edition “Dungeon Crawler Carl” #0 variant featuring new commissioned artwork by […]
State Of Search 2027: What To Stop, Measure & Fund
Is a traffic decline actually hurting your business? Our State of Search 2027 shows how to tell and where to invest next. The post State Of Search 2027: What To Stop, Measure & Fund appeared first on Search Engine Journal.
Week in Review: UK Lords Propose Gambling Ad Ban, NYT Claims OpenAI Execs Knew of AI’s Harm to Publishers, and Channel 4 Sales to Represent Channel 5
In this week's Week in Review: the UK's House of Lords proposed a ban on gambling ads, a filing in the NYT's lawsuit against OpenAI says execs at the tech company knew of the damage their tools would do to publishers, and Channel 4 Sales seals deal to represent Channel 5 advertising. Top Stories UK Read More
DV Launches Ask Neura: Expanding Natural-Language Access to Media Intelligence
DoubleVerify, the leading software platform to verify media quality, optimise advertising performance, and prove campaign outcomes, announced Ask Neura, a new conversational AI experience built directly into DV Pinnacle®, enabling advertisers and agencies to interact with DV data and insights [...] The post DV Launches Ask Neura: Expanding Natural-Language Access to Media Intelligence appeared first on ExchangeWire.com.
5% of CTV Ad Impressions Incorrectly Labelled
A new analysis of more than 11 million ad impressions from 51Degrees, has revealed that nearly 5% of inventory sold as CTV is incorrectly labelled, artificially inflating the value of lower priced digital ad space. Whether through fraud or accident, [...] The post 5% of CTV Ad Impressions Incorrectly Labelled appeared first on ExchangeWire.com.
Hornbach’s DIY camera is the ultimate nostalgia dream for a pre-AI world
The German home improvement retailer didn’t just shoot new ads; it built the camera out of products from its stores.
AI Agents Get a Reality Check: AT&T and Crocs Want Automation but Still Need Humans in the Loop
At Dreamforce, brands dish on unrealistic agentic AI goals—and why the future of AI agents still needs plenty of humans.
3 Ways Starbucks Is Reclaiming Its Brand Magic
The cafe chain's brand chief Tressie Lieberman on rebuilding Starbucks through fandom, consistency, and participation.
Faster AI can make slow marketing processes worse
AI doesn't fix broken workflows — it exposes them. Here's how to eliminate hidden bottlenecks and modernize your team’s operating model. The post Faster AI can make slow marketing processes worse appeared first on MarTech.