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11,373 articles covering the AdTech ecosystem
Netflix ad tools could see 'agentic AIs talking to each other'
Campaign speaks to Ed Couchman, Netflix’s UK director of advertising, about AI tools released at its Upfront this week.
Brands winning Gen Z loyalty are proving their quality through marketing
Gen Z’s loyalty is shifting to brands that prove quality—durability, customer service and resale. On Ad Age Insider, Erika Wheless breaks down how “affordable luxury” and trust shape spend.
Ad Age crossword puzzle—OOH advertising
From transit hubs to city blocks, out-of-home occupies tangible spaces with hyper-targeted spectacle.
Purpose marketing review—expert grades 6 campaigns from the UK to Saudi Arabia
Purpose marketing expert Thomas Kolster reviews work from Ikea, McDonald's, Tuborg and more.
AI ad of the week: Local bagel shop faces the ire of a skeptical public
This local case shows that even small, fan-favorite marketers need to be cautious when experimenting with AI technology.
Best and worst of upfronts 2026
What worked and what didn’t at the 2026 upfronts.
Taylor Farms tosses more comedy into its ‘Get Your Salad Together’ campaign
Erich & Kallman expands the humorous platform to spotlight protein-packed salads and snack bowls.
Agency Brief—W+K CMO says big pitches are drying up, Best Day Brewing hires a creative agency
This week, the global CMO of W+K on client budgets, plus the exclusive on Best Day Brewing’s new AOR.
Why I left a CMO job to market custom guitars—and become a better AI leader
Former Cars Commerce CMO Jennifer Vianello offers practical tips to marketers on adapting to the AI era.
7 New Things at Cannes Lions 2026
Stricter entry rules, a new AI award, PMG takes over WPP’s beach space, and more
Ads of the Week: 10 Campaigns That Caught Our Eye, From Dove to Hinge
Dove, Apple Mac, TJ Maxx, CeraVe, and more are among the week's standout ads
The Stack: Ads Fuel Growth
This week, the world’s biggest tech and streaming companies found themselves balancing soaring ad ambitions with mounting legal and regulatory scrutiny. In today’s MadTech Daily, we cover ministers being urged to act as AI adoption hits 95%, Ofcom drafting new [...] The post The Stack: Ads Fuel Growth appeared first on ExchangeWire.com.
Can we talk about the return of BT?
And whether advertising should try to communicate what it is trying to sell to you.
Why has adland’s gender pay gap got worse?
Industry figures respond as adland bucks national downwards trend.
Comic: Schrödinger’s Measurement
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Schrödinger’s Measurement appeared first on AdExchanger.
Why Albertsons Is Adding The LTV Metric To Its Analytics
I’ve been ruminating lately on green shoots that may finally be breaking through. Not spring flowers, mind you, but original and promising new metrics that could loosen ROAS’s iron grip on marketer mindshare. There are structural and practically metaphysical problems with return on ad spend as a metric. For one, the whole point of ROAS […] The post Why Albertsons Is Adding The LTV Metric To Its Analytics appeared first on AdExchanger.
In the wake of iShowSpeed’s viewbot drama, what happens to the Twitch record books?
Earlier this week, the streamer Jynxzi hosted a League of Legends event that got more viewership than most broadcasts from the game's professional circuit. Or did it? Jynxzi, whose real name is Nicholas Stewart, gathered 40 of the most popular LoL streamers for a marathon tournament that unfolded across an eight-hour stream. Data from Esports Charts shows that the stream peaked at 920,000 concurrent viewers. That was a higher sum than the combined peak viewership of three major LoL events that took place earlier this year. Visit Tubefilter for more great stories.
TikTok assembles global roster of Creator Correspondents for 2026 FIFA World Cup
When the 2026 FIFA World Cup kicks off across North America in June, TikTok will be there to cover it from every angle. The app previously announced its status as a "preferred platform" for the quadrennial soccer tournament, and it has now revealed the creators who will represent it during that event. Most soccer teams have a starting eleven, but TikTok has a starting 30: It is partnering with creators from four different continents, who will report directly from the World Cup as TikTok's Creator Correspondents. The coverage provided by those correspondents will go far beyond match recaps. Creators will also attend training sessions, press conferences, and even team bus arrivals as they look to capture every angle of the beautiful game. Visit Tubefilter for more great stories.
YouTube, BBC kick off creator economy training program in the U.K.
Creators in the U.K. have asked for more professional services that can help them level up their careers. And YouTube has answered the call. The video platform has teamed up with the BBC and the National Film and Television School to launch a multi-city training program catered to creators and other digital media professionals. Through a nationwide slate of workshops and events, YouTube and the Beeb are aiming to incubate a new generation of polished personalities. The program, which kicked off in Birmingham on May 14, will begin with a cohort of 150 pupils. Visit Tubefilter for more great stories.
‘CoComelon’ big-screen adaptation gets voice cast, February 2027 release date
On February 19, 2027, we will learn if the biggest family-friendly phenomenon on the internet can score a hit on the silver screen. That will be the theatrical release date for CoComelon: The Movie, an upcoming adaptation of the YouTube-born franchise that gets billions of views each month. Moonbug, the U.K.-based company that owns the CoComelon IP, shared the upcoming film's release date as part of a "first look" announcement. Like on the original CoComelon YouTube channel -- which has tallied 221.5 billion lifetime views -- the big-screen iteration of the franchise will feature a 3D animated look and a colorful cast of cherubic characters. Visit Tubefilter for more great stories.
Roblox just hired its first Chief Growth Officer
Roblox just hired its first ever Chief Growth Officer. The platform is, as the kids say, at an inflection point: While it’s historically been known as a platform for child-friendly games, it’s now seeing significant traffic from adults. Its 18+ user base has grown 50% year over year, to the point where 26% of its […] Visit Tubefilter for more great stories.
Top 5 Branded Videos of the Week: Manga energy pink sauce
'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising their glasses. MrBeast led the way with an assortment of hot drinks on offer, while a handful of other sponsored videos depicted boozier methods for keeping warm. Each family is different, but if your folks like sharing cozy meals with each other during December, read on. Millions have already used these videos as inspiration for their seasonal recipes. Will you join the club? Visit Tubefilter for more great stories.
Ally wants influence over women’s sports media deals — not just sponsorships
Ally is accelerating ad spend in women’s sports, gaining more influence over media deals as brands compete for inventory and audience growth.
Future of Marketing Briefing: The brands winning at AI started with process not tech
The AI agent conversation is a distraction. Here's what matters more.