News
20,017 articles covering the AdTech ecosystem
Google Adds Local Businesses To EEA Search Result Units via @sejournal, @MattGSouthern
Google updated its Search documentation to add local business queries to the two result units rolled out in the EEA for directories and direct providers. The post Google Adds Local Businesses To EEA Search Result Units appeared first on Search Engine Journal.
WARC: Role Of TV Declines In Top Campaigns
The research analyzed more than 6,300 award-winning campaigns to see how often creative excellence translated into marketing effectiveness, based on the creative and effectiveness award competitions that the group measures annually around the world.
NFL Opening Week Draws 19.5M Viewers, Down 13%
The first week of the 2026 NFL regular-season fell 13% to an average 19.5 million viewers per game vs. the record-breaking 22.3 million viewers per game averaged during Week 1 in 2025.
BSSP Elevates Dagli To Chief Creative Officer
As a member of the senior leadership team, he'll also play a central role in planning the agency's next phase of growth, partnering with the CEO, Tracey Faux-Pattani, and executive strategy director, Jake Bayham.
AI Flick Of The Switch: Consumer Behavior Drives Changes In Marketing Spend
Almost two-thirds of every new ecommerce dollar will go to AI and cashback apps, Northwestern University's Retail Analytics Council and Minty report.
Judge Urged To Halt FCC Probe Of ABC
"The Commission's actions here signal a retaliatory effort to punish ABC-owned-and-operated stations for speech the administration dislikes," ex-FCC Chairs and other former officials argue.
News Groups Urge Newsom To Sign Tax Credit Bill
Several organizations, including the News/Media Alliance, have signed a letter urging California Governor Gavin Newsom to sign a “news-neutral” employment tax credit to preserve local journalism, the News/Media Alliance reports. The “Community NEWS Act,” (AB-2222) is a “news-neutral” mechanism creates refundable employment tax credits for qualifying local news organizations, whatever their size, speech and structure as long as they hire and retain journalists in the state. Newsom has until Sept. 30 to sign the legislation.
'The Atlantic' Gets Less Traffic But More Subscribers From Google
Like many publications, The Atlantic has seen referrals from Google decline. But The Atlantic is getting more subscribers from the Google traffic that does exist. “Google is sending us fewer people who aren’t going to subscribe,” said Nicholas Thompson, CEO of The Atlantic. The publication has 1.6 million paid subscribers and has been in the black since 2024. In another development, The Atlantic is getting micropayments from Parallel Web Systems, an AI startup that builds web search infrastructure for non-human AI agents.
Pinterest Debuts Visual Search Ads Advertising Format
Pinterest unveiled a new ad format, Visual Search Ads, at its Pinterest Presents event, as it moves closer to performance marketing, Trading View reports. The new offering is designed to reach users when they are comparing products. Visual Search Ads will place brands inside Pinterest search results and pin close-ups. Advertisers will appear as users browse products.
Unsealed Court Filing Shows OpenAI, Microsoft Supplant Publishers' Sites
OpenAI and Microsoft executives admitted that their AI tools pose a threat to the publishing industry, Bloomberg Law reports. The admissions were visible in an unsealed motion for a summary judgement in the copyright case filed by The New York Times and other publishers. It was released on Thursday. Microsoft CEO Satya Nadella testified in discovery that conversations with chatbots have “substituted” for publisher sites. And Nick Turley, a senior executive at OpenAI, wrote “[o]ur products are largely substitutive, period.”
U2 Concert At Las Vegas Sphere Was 'Aha' Moment For Winfrey
Oprah Winfrey says the idea for mounting a two-hour journey of light, sound and music at the Las Vegas Sphere came to her as she was watching a U2 performance in the famed globe-shaped arena.
Adam Smith To Lead Disney's Direct-To-Consumer Business
Smith takes over Disney streaming businesses Disney+ and Hulu - overseeing product, engineering, ad tech, programming, viewer experience, partnerships, and data and analytics.
Taboola To Acquire Ad-Tech Company Targeting Affluent Consumers
For advertisers, the acquisition consolidates contextually relevant native ad inventory in finance and other high-value sectors.
Accenture Song Taps Fein To Expand U.S. Media Business
The former Initiative Australia CEO is credited with scaling Song's APAC media operation over the last two years and is tasked with doing the same in the U.S.
Automating The Massive Ad Pivot
'OpenAI Sponsored Agents' launched earlier this week with new integrations, with HubSpot the first CRM integration. The updates represent the next step in automation and building OpenAI's AI-based advertising platform, making the ads a part of the conversation with brands.
AI is telling consumers not to buy your product
Nearly 81% of consumers who use chatbots for online shopping have decided against a purchase based on AI guidance. The post AI is telling consumers not to buy your product appeared first on MarTech.
How to evaluate composable versus packaged CDP
Evaluating data warehouse readiness, engineering capacity, and real-time execution speeds determines optimal CDP architecture. The post How to evaluate composable versus packaged CDP appeared first on MarTech.
Meta Must Do More To Protect Users From Deepfakes, Oversight Board Says
Meta's Oversight Board has filed two new decisions criticizing Meta's ineffectiveness in protecting users from harmful deepfakes, especially with regard to the harassment of refugees and women.
YouTube MD: “Wales has a huge opportunity”
Wales’ creative industries are being watched by the world, as hundreds of delegates travelled from as far as Japan to attend the PLAYBACK festival in Cardiff. YouTube UK & Ireland’s MD joined international media leaders at the event, as Media Cymru marked five years of building the country’s creative economy. Over 500 attendees saw first-hand […]
Chronicle launches Wombles YouTube channels
Celebrated British brand The Wombles and Chronicle Media are partnering to take the family-friendly franchise dedicated to sustainability, reuse, community and environmental action worldwide through a YouTube channel management partnership. Created by Elisabeth Beresford in 1968 as an eco-conscious series of children’s books featuring furry creatures living beneath London’s Wimbledon Common who collect and reuse […]
Disney promotes Smith to DTC lead
Six months after Adam Smith and Joe Earley were named as Co-Presidents of Direct-to-Consumer (DTC) at Disney, Smith has now been named sole lead as Chairman, DTC, Disney Entertainment. Earley is moving to Disney Entertainment Television group to take on the role of President, Disney Entertainment Television Franchise and Content Strategy. The DTC leadership change […]
Beyond Yoga captures ‘highly engaged’ NYC customer base with new pop-up
After the success of its weeklong pop-up store in 2024, the brand is setting up another shop that will offer exclusive merchandise and activations through January.
Macy’s rolls out AI inventory replenishment tool
The forecasting capability is moving from pilot to broader implementation as the retailer targets improved in-stock levels and operational efficiencies.
The Weekly Closeout: Bed Bath & Beyond parent plots a credit union and Express goes back to the ‘90s
Neighborhood Intelligence hopes to simplify home ownership with the move. Meanwhile, the apparel retailer is tapping into nostalgia.