News
16,283 articles covering the AdTech ecosystem
Agency Brief—Edelman’s cultural bet, Farmers’ reviews wrap
This week, we’ve got the exclusive on Edelman’s Jarrod Moses taking on a bigger culture-marketing mandate, plus Farmers Insurance wrapping up an agency overhaul.
Inside agency Manual’s visual identity for the Obama Presidential Center
Tom Crabtree, Manual’s executive creative director, discusses balancing clarity and inspiration in the new space.
Lessons from America’s Hottest Brands
Five of America’s Hottest Brands—Grillo’s Pickles, Nuuly, NeeDoh, Dutch Bros and Pink—offer advice to brands looking to also build buzz.
Ads of the Week: 10 Campaigns That Caught Our Eye, From Gap to Anthropic
Gap, Anthropic, MLS, Shinola, and more are behind the week’s most notable ads.
5 Shopping Tools That Used Similar Affiliate Scams as Phia
Lawsuits accusing marketing firms of stealing commissions have become common.
72andSunny and Female Quotient Give Women Athletes a Path to Their Next Career
The companies partner on an executive apprenticeship program for women athletes at Flavor Flav’s SHE Weekend
How Y2K Brands Turned the Millennial Ache Into Gen Z Gold
The demographic longs for an analog era they never experienced—and Gap, Bath & Body Works, Coach, and Pizza Hut are cashing in
The Trade Desk Appoints Vinny Rinaldi as Vice President of Client Strategy & Growth
Industry veteran brings decades of marketing, data and digital transformation experience to help brands maximize business outcomes in the AI era The Trade Desk, a leading advertising technology company, announced that Vinny Rinaldi has joined the company as Vice President of Client Strategy & Growth. In this role, Rinaldi will partner closely with marketers to […]
Marchex Completes Acquisition of Archenia
Combination creates a vertically focused, AI-driven customer acquisition and outcome optimization platform Marchex, Inc. , a leader in AI-powered conversational intelligence and analytics solutions, announced the completion of its previously announced acquisition of Archenia, Inc., a performance-based customer qualification and acquisition company which transforms consumer intent into AI-verified, outcome-based results. Marketing Technology News: MarTech Interview with […]
Hexaware and Factory Partner to Bring Agent-native Development to Global Enterprises
Driving modernization, refactoring, and migration efforts with Droids across sectors Hexaware Technologies, a global provider of IT solutions and services, has announced a partnership with Factory to take agent-native software development to enterprise clients across professional services, banking and financial services, and other major sectors. The partnership brings Factory’s Droid platform into Hexaware’s global delivery […]
Leading AI Video Generation Platform Revid.ai Launches MCP Server and Command-Line Tool, Giving AI Agents Direct Access to Video Production
Revid.ai opens its video production pipeline to autonomous AI agents, streamlining the creation process from script to publication. Revid.ai, a leading AI video creation platform, has unveiled its latest innovation, the Model Context Protocol (MCP) server, alongside a command-line tool and a public API. This development allows autonomous AI agents to seamlessly manage the entire video […]
How MarTech Is Enabling Autonomous Brand Engagement Across Channels?
Marketing is entering a new era as intelligent systems take over many of the repetitive decisions and operational tasks that once required constant human intervention. For decades, marketers have executed campaigns by mapping customer journeys, choosing communication channels, timing messages, monitoring campaign performance, and manually adjusting strategies based on outcomes. Marketing automation brought a lot […]
New Research From Scribewise and Scrunch Finds 91% of Marketers Claim an AI Search Strategy, But Most Are Only Scratching the Surface
Survey of 600+ marketing and PR professionals reveals a widening gap between confidence in AI visibility strategy and actual execution, with 62% saying their organization is already behind competitors Scribewise, a B2B marketing agency, and Scrunch, the Agent Experience Platform (AXP), today released “Moving fast, flying blind: 2026 AI search survey,” a new study examining […]
Casefleet Launches Interactive Agentic AI for Document Renaming and Tagging in Real Time
New capability replaces the industry-standard batch tagging approach, letting litigation teams observe AI decisions as they happen and course-correct before errors compound across thousands of case documents Casefleet, the AI-powered case analysis and litigation management platform, today announced the launch of agentic document organization, a live renaming and tagging capability that lets attorneys observe and […]
Velaflow Social Unveils Major Feature Expansion: Private Messaging, Voice & Video Calls, Live Streaming, and Job Posting
Velaflow Social today announced a powerful new wave of features that redefine the platform’s position as a next generation social ecosystem. Velaflow Social today announced a powerful new wave of features that redefine the platform’s position as a next generation social ecosystem. Effective immediately, users can access private messaging, voice and video calls, live streaming, […]
The Stack: AI Meets Reality
This week, the AI boom collided with commercial and regulatory realities, as major platforms doubled down on AI-powered experiences. In today’s MadTech Daily, we cover Uber and Delivery Hero joining forces, Stripe and Advent launching a USD$53bn bid for PayPal, [...] The post The Stack: AI Meets Reality appeared first on ExchangeWire.com.
Workato Launches Enterprise MCP Registry, Advancing the Enterprise AI Control and Execution Platform
New Enterprise MCP Registry gives organizations a governed system of record for discovering, securing, and governing AI capabilities at scale Workato®, the leading Enterprise AI Control and Execution Platform, announced the Enterprise MCP Registry, further strengthening Workato Enterprise MCP as a unified control platform for enterprise AI. Together with MCP Composer for building MCP servers, MCP Gateway and MCP […]
Comic: Ad Serving With The Boys
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Ad Serving With The Boys appeared first on AdExchanger.
Please, I Beg You, Do Not Fill My TV With Pregnancy Ads
A few months ago, I did something I’ve never done before. I saw a CTV ad for a product I needed and got so annoyed about it that I bought a competitor’s version out of spite. Why? Because the ad was for a pregnancy test, and I’m fairly certain it was served to me because, […] The post Please, I Beg You, Do Not Fill My TV With Pregnancy Ads appeared first on AdExchanger.
Future of Marketing Briefing: What World Cup breakout stars Haaland and Zlatan can teach marketers about sports stardom
This year’s soccer darlings confirm the emergence of a new kind of sporting celebrity in direct conversation with fandom and social media.
Walmart reveals soccer fans’ World Cup shopping habits
New data is from Walmart is showing that consumer shopping habits shifted during the 2026 World Cup.
WTF is LLM honeypotting?
Publishers and ecommerce brands under siege from AI crawlers are starting to fight back with an old security trick updated for the LLM era: “LLM honeypotting.”
Sharing Is Caring; Why LLMs Won’t Hate On Authoritarian Governments
Game Over If there’s one thing Google seems to excel at, it’s operating a monopoly. First it was search, then ad tech, and now AI is the next obvious frontier. But, this time, regulators are trying to get ahead of the game. On Thursday, the EU ordered Google to scrap restrictions on how rival AI […] The post Sharing Is Caring; Why LLMs Won’t Hate On Authoritarian Governments appeared first on AdExchanger.
Gemini 3.5 Pro Delayed Over Coding, Bloomberg Reports via @sejournal, @MattGSouthern
Google said it expected Gemini 3.5 Pro to roll out by now. It hasn't shipped, and Bloomberg reports coding is part the delay. The post Gemini 3.5 Pro Delayed Over Coding, Bloomberg Reports appeared first on Search Engine Journal.