Why Albertsons Is Adding The LTV Metric To Its Analytics

I’ve been ruminating lately on green shoots that may finally be breaking through. Not spring flowers, mind you, but original and promising new metrics that could loosen ROAS’s iron grip on marketer mindshare. There are structural and practically metaphysical problems with return on ad spend as a metric. For one, the whole point of ROAS […] The post Why Albertsons Is Adding The LTV Metric To Its Analytics appeared first on AdExchanger.