IAB Releases Campaign Data Standards 1.0 for Public Comment

New York, NY – May 11, 2026 – The Interactive Advertising Bureau (IAB), a leading trade organization for the digital advertising ecosystem, today announced the release of its Campaign Data Standards 1.0, now open for public comment through June 10. This marks the first release out of Project Eidos, IAB’s broader initiative to modernize and … Continued The post IAB Releases Campaign Data Standards 1.0 for Public Comment appeared first on IAB.