CTV’s Transparency Gap: Why Better Show-Level Data Still Can’t Buy You Show-Level Control

CTV buyers want more transparency into where their ads actually run. According to a new IAB report, 43% of CTV buyers said they have little or no confidence in the inventory they’re buying.  As the market pushes toward greater program-level visibility, show-level reporting and optimization have become increasingly important parts of that conversation. Conversations with […] The post CTV’s Transparency Gap: Why Better Show-Level Data Still Can’t Buy You Show-Level Control appeared first on AdExchanger.

Last updated Sep 18, 2026 by ATDb automated enrichment