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Coca-Cola’s Top Marketer Reveals What He’s Looking For In His Next Agency

Coca-Cola’s Top Marketer Reveals What He’s Looking For In His Next Agency

Articleadweek.com

At Brandweek, Coca-Cola CMO Manolo Arroyo said creator and retail media chops are key components for the brand’s next big agency appointment

Last updated Sep 17, 2026 by ATDb automated enrichment

Source
Adweek
Published
Sep 17, 2026
Topic
Coca-Cola
Mentions
1