Lowe’s Is Merging Marketing With Commerce

Lowe’s has made an organizational change that says more about the future of multi-location marketing than a typical executive promotion. The home-improvement retailer has expanded CMO Jen Wilson’s role to include Lowes.com and its third-party marketplace. Wilson, now executive vice president and chief marketing and digital commerce officer, already oversaw marketing, loyalty, personalization and Lowe’s […] Lowe’s Is Merging Marketing With Commerce first appeared on Street Fight.

Last updated Sep 17, 2026 by ATDb automated enrichment